Christen Anderson
@chrander

“Did you hear
“Today I
Oprah is
had 130
“I am so Twittering
new joining
that!” followers
Twitter?
after my
post!”

What is “Twitter” and
what the heck is a
“Tweet”!?

 What is Twitter?
 Why is it important?
 How do you get started?
 Where Twitter may be in your future?

 10 Million Users
1,382% year-over-year growth (Facebook was 228%)

 Ranked as the 3rd most used social network
 Twitter traffic surpassed NY Times
 Majority = 35 years old or older
45-54 year olds are the top demographics

25-34 year olds are closely behind

 Worldwide platform and growing
rapidly internationally

 So what is it?
Watch and Learn!

Plain English Video *(Please note this was not available on MSN Soapbox) 

Twitter is a free social networking and micro-blogging

service that enables its users to send and read other users'
updates known as tweets. Tweets are text-based posts of
up to 140 characters in length which are displayed on the
user's profile page and delivered to other users who have
subscribed to them (known as followers).

Companies
Celebrities

Microsoft
•MVP Program
•Partner Team
•Office Live
•Windows
•Just to name a few…

Customers

Competitors & Partners

 Why do people love it?
Let’s find out!

“Why I Love Twitter”

 Two Main Points:
Listening – People want to feel heard.

Relationship building – People want the

connection.

 Listen
Ability for immediate feedback

Customer’s perspective

Gain insights in real time

Trends, sentiments, influentials

Monitor trends & sentiments for

competitors

 Relationship building
Putting a face to a brand

Instant access to smart people and

your audience
Build rapport with your audience by trust and

loyalty
Building your brand up! Opportunity to share

quality content
Sales and Support

Updates on promotions

Answer questions non-FTE’s cannot or find the right person

that can

Easy – go to www.twitter.com

Pick a username

Fill out the info so people know what to expect from you.

This is a mini bio.
That’s it!

Now you are ready to send your first “Tweet”

Then…

Find people to follow by adding friends or by searching your

interests
 Listen and find who want to follow
 Update

Term Description
Posting a message to Twitter
Tweet
When you are reposting a message that someone already
Retweet (rt)*
posted. It is giving props to the author and content provided.
The command which allows replies to be sent.
@ + name*
You choose to receive someone’s updates.
Following
People who choose to receive your updates. (You do not need
Followers
to “accept” like Facebook)
Private message sent between two people (not shown in your
Direct Message
public profile)
Preventing someone from reading your updates
Block
A public area to save your favorite tweets
Favorites
Too many people are tweeting!
Fail Whale
The # next to a word allows for conversations to be tracked
Hashtag*
and grouped.
A face-to-face gather of those who tweet
Tweetup
Condensed URL that can be tracked.
Bit.ly*

 Understand community “norms”
 Quality vs. Quantity
 Say “hello” - Engage
 Be a resource
 Promote others
 Be respectful
 It’s not a popularity contest – share & listen
 Don’t be a marketing brochure

 Tools to help get started:
Tweet Deck* – Group your followings & search

Twitseeker* – Search for people to follow based

on your search terms
Twitter Search* – See what conversations are

happening now on your topic.
Bit.ly+* - Track the amount of clicks on a link

(copy in the bit.ly and add a “+” sign)

There are over 400 desktop applications and tools for

Twitter – experiment and see what works for you!

 Work
Menu

Internal

Yammer*

Use on your own to find other co-workers

Listen and learn

 Personal
Friends/family

Personal interests


 Compete.com
 Wikipedia.com
 Forrester Research
 comScore research
 Twitter
 Slideshare

 comScore Media Metrix
Age of users


 Dell Outlet Example

 ITPros and Microsoft on Twitter – Link to
article
http://www.mediapost.com/publications/?fa=Art

icles.showArticle&art_aid=104730

 Helpful Links
Twitter – www.twitter.com

Twitter Search - http://search.twitter.com/

Yammer – www.yammer.com (Microsoft internal

“Twitter like” site)
Twitseeker – http://twitseeker.com/

 Other Tools
Retweetist

Twitalyzer

Twittercounter
