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Facebook's Edgerank- Understanding It for Content Curation

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The content which appears on top of your Facebook News Feed was not there by chance. …

The content which appears on top of your Facebook News Feed was not there by chance.

You can also read a Guest Post I did on "Sneaky Brands and Facebook Edgerank" on Fluffylinks.com, a site chronicling the world's most creative marketing campaigns and digital trends. http://www.fluffylinks.com/how-brands-can-maximise-facebook-edgerank

A shorter version of that guest post is on my website here: http://ladyxtel.com/3-ways-brands-can-maximise-the-facebook-edgerank/

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  • 1. Let’s Talk About EdgeRank PREPARED BY Christel Quek @ladyxtel Social Media Strategist Havas Media SingaporeFriday, December 9, 11
  • 2. edgerank Affinity Score between viewing user & edge ∑ creator UeWe De Time decay factor based on how long ego the edge was created Weight for this edge type (create, comment, like, tag) @ladyxtelFriday, December 9, 11
  • 3. GOING VIRAL ENGAGEMENT Driving edgerank INNOVATION ADVERTISING TO EXISTING FANSFriday, December 9, 11
  • 4. COMMENTS > LIKES Photos Videos > Links > UpdatesFriday, December 9, 11
  • 5. Links Updates Creator Facebook Objects Photos VideosFriday, December 9, 11
  • 6. COMMENTS Links Updates Creator Facebook Objects Photos Videos LIKESFriday, December 9, 11
  • 7. Affinity COMMENTS Links Updates y Creator Weig Deca Facebook Objects ht Photos Videos Time LIKESFriday, December 9, 11
  • 8. COMMENTS Links Updates y Creator Deca Facebook Objects How long ago was Photos Videos the object created? Time Most recent updates get “prime time” on the News Feed LIKESFriday, December 9, 11
  • 9. Between user & object creator. Frequent visits to Facebook Profile Leaving Comments & Likes Sending Facebook Messages Affinity COMMENTS Links Updates Creator Facebook Objects Photos Videos LIKESFriday, December 9, 11
  • 10. COMMENTS Links Updates Creator Weig The type of content Facebook Objects matters. Photos Videos ht Interactive Media are preferred compared to static updates. This means that photos and videos will trump links, and comments will trump likes on the News Feed LIKESFriday, December 9, 11
  • 11. Thank You! PREPARED BY Christel Quek @ladyxtel Social Media Strategist Havas Media SingaporeFriday, December 9, 11