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Content Marketing - SES Singapore 2013

by Regional Content Lead (Asia, Middle East, Africa) at Twitter on Jan 07, 2014

  • 5,146 views

A presentation at SES Singapore 2013 on Content Marketing by @ladyxtel: ...

A presentation at SES Singapore 2013 on Content Marketing by @ladyxtel:

1. What's the difference between Content Marketing and Social Media Marketing
2. Challenges of Content Marketing - People, Goals, and Execution
3. Basic Framework for Content Marketing - Strategy, Workflow, Distribution, Team, Analytics
4. Simple Motifs - Behaviours > Demographics, Creativity as a function of Insight & intuition, Social Content vs Content
5. Metrics to Understand
6. Resources

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http://www.scoop.it 371
http://www.conseilsmarketing.com 184
http://socialtudatos.blog.hu 37
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https://mj89sp3sau2k7lj1eg3k40hkeppguj6j-a-sites-opensocial.googleusercontent.com 4
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http://italeem.iium.edu.my 3
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