Visual Storytelling - Basics

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Cours de Visual Storytelling donné à l'ICHEC Management School dans le cadre de la formation Web2.0 et digital marketing

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Visual Storytelling - Basics

  1. 1. VISUAL STORYTELLING
  2. 2. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS INTRODUCTION 1
  3. 3. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS VISUAL STORYTELLING UTILISE AUTANT LE DESIGN GRAPHIQUE, L’INFOGRAPHIE, L'ILLUSTRATION ET LA PHOTOGRAPHIE POUR TRANSMETTRE DES INFORMATIONS DE FAÇON PLUS ÉLÉGANTE, DIVERTISSANTE ET INSTRUCTIVE. QU’EST-CE QUE C’EST?
  4. 4. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS DÉVELOPPER VOTRE ACTIVITÉ ET RENFORCER VOTRE IMAGE DE MARQUE EN S'APPUYANT SUR DES PHOTOS, DES VIDÉOS, DES INFOGRAPHIES, DES PRÉSENTATIONS ET D'AUTRES MÉDIAS RICHES. POURQUOI?
  5. 5. GO TO NEXT LEVELSCHRISTELLE LETIST UN ATOUT IMPORTANT… POURQUOI?
  6. 6. GO TO NEXT LEVELSCHRISTELLE LETIST UN ATOUT IMPORTANT… RÉSULTATS?
  7. 7. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS QUELLES PLATEFORMES? • Facebook/Twitter • Instagram • Pinterest • YouTube • Tumblr • Vine • Snapchat • Slideshare
  8. 8. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS QUELQUES CHIFFRES
  9. 9. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS QUELQUES CHIFFRES
  10. 10. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS QUELQUES CHIFFRES
  11. 11. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS QUELQUES CHIFFRES
  12. 12. GO TO NEXT LEVELSCHRISTELLE LETIST UN ATOUT IMPORTANT… QUELQUES EXEMPLES
  13. 13. GO TO NEXT LEVELSCHRISTELLE LETIST UN ATOUT IMPORTANT… QUELQUES EXEMPLES
  14. 14. GO TO NEXT LEVELSCHRISTELLE LETIST UN ATOUT IMPORTANT… QUELQUES EXEMPLES
  15. 15. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS INSTAGRAM 2
  16. 16. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS
  17. 17. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  18. 18. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  19. 19. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  20. 20. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS HISTORIQUE
  21. 21. GO TO NEXT LEVELSCHRISTELLE LETIST REGLES
  22. 22. GO TO NEXT LEVELSCHRISTELLE LETIST FIL D’ACTUALITÉS
  23. 23. GO TO NEXT LEVELSCHRISTELLE LETIST PROFIL
  24. 24. GO TO NEXT LEVELSCHRISTELLE LETIST PROFIL
  25. 25. GO TO NEXT LEVELSCHRISTELLE LETIST PARAMÈTRES
  26. 26. GO TO NEXT LEVELSCHRISTELLE LETIST PARAMÈTRES
  27. 27. GO TO NEXT LEVELSCHRISTELLE LETIST PARAMÈTRES
  28. 28. GO TO NEXT LEVELSCHRISTELLE LETIST EXPLORER
  29. 29. GO TO NEXT LEVELSCHRISTELLE LETIST NOTIFICATIONS
  30. 30. GO TO NEXT LEVELSCHRISTELLE LETIST PARTAGER
  31. 31. GO TO NEXT LEVELSCHRISTELLE LETIST PARTAGER
  32. 32. GO TO NEXT LEVELSCHRISTELLE LETIST OUTILS
  33. 33. GO TO NEXT LEVELSCHRISTELLE LETIST OUTILS
  34. 34. GO TO NEXT LEVELSCHRISTELLE LETIST QUELQUES CHIFFRES
  35. 35. GO TO NEXT LEVELSCHRISTELLE LETIST TOP BRANDS SUR INSTAGRAM
  36. 36. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS PINTEREST 3
  37. 37. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  38. 38. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  39. 39. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  40. 40. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS HISTORIQUE
  41. 41. GO TO NEXT LEVELSCHRISTELLE LETIST REGLES
  42. 42. GO TO NEXT LEVELSCHRISTELLE LETIST FIL D’ACTUALITÉS
  43. 43. GO TO NEXT LEVELSCHRISTELLE LETIST PROFIL
  44. 44. GO TO NEXT LEVELSCHRISTELLE LETIST PROFIL
  45. 45. GO TO NEXT LEVELSCHRISTELLE LETIST NOTIFICATIONS
  46. 46. GO TO NEXT LEVELSCHRISTELLE LETIST PARAMÈTRES
  47. 47. GO TO NEXT LEVELSCHRISTELLE LETIST PARAMÈTRES
  48. 48. GO TO NEXT LEVELSCHRISTELLE LETIST PARAMÈTRES
  49. 49. GO TO NEXT LEVELSCHRISTELLE LETIST PARAMÈTRES
  50. 50. GO TO NEXT LEVELSCHRISTELLE LETIST PARAMÈTRES
  51. 51. GO TO NEXT LEVELSCHRISTELLE LETIST EXEMPLES
  52. 52. GO TO NEXT LEVELSCHRISTELLE LETIST TIMING
  53. 53. GO TO NEXT LEVELSCHRISTELLE LETIST OUTIL
  54. 54. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS YOUTUBE 4
  55. 55. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  56. 56. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  57. 57. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  58. 58. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS TUMBLR 5
  59. 59. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  60. 60. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  61. 61. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  62. 62. GO TO NEXT LEVELSCHRISTELLE LETIST FIL D’ACTUALITÉS
  63. 63. GO TO NEXT LEVELSCHRISTELLE LETIST PROFIL
  64. 64. GO TO NEXT LEVELSCHRISTELLE LETIST PROFIL
  65. 65. GO TO NEXT LEVELSCHRISTELLE LETIST BLOG
  66. 66. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS VINE 6
  67. 67. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ • 40 million users
  68. 68. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  69. 69. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  70. 70. GO TO NEXT LEVELSCHRISTELLE LETIST PROFIL
  71. 71. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS SNAPCHAT 7
  72. 72. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  73. 73. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  74. 74. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  75. 75. GO TO NEXT LEVELSCHRISTELLE LETIST EXEMPLES
  76. 76. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS SLIDESHARE 8
  77. 77. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  78. 78. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  79. 79. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS FICHE IDENTITÉ
  80. 80. GO TO NEXT LEVELSCHRISTELLE LETIST PROFIL
  81. 81. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS •Sephora on Pinterest and Facebook •Red Bull utilise le visual storytelling •Dunkin’ Donuts utilisent Instagram & Pinterest. •Regardez également Dunkin’ DonutsVine videos avec le #DunkinReplay. EXEMPLES
  82. 82. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS CONCLUSION 9
  83. 83. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS STRATEGY & MIX CONCLUSION UN ATOUT IMPORTANT…
  84. 84. GO TO NEXT LEVELSCHRISTELLE LETIST GO TO NEXT LEVELS UN LIVRE?
  85. 85. +32 475 540 793 christelle@letist.com @cltst christelle.letist.com Go To Next Levels Thank you! Do you have questions?
  86. 86. CHRISTELLE LETIST GO TO NEXT LEVELS SOURCES • HTTP://INFOGRAPHICB2B.COM/2013/07/03/WHY-USE-VISUAL-CONTENT-IN-SOCIAL-MEDIA-MARKETING-INFOGRAPHIC/ • HTTP://MASHABLE.COM/2014/05/06/DESIGN-CONTENT-MARKETING-BRANDSPEAK/#:EYJZIJOIZIISIMKIOIJFZGTZNXOYEJJPNWVIOG44DYJ9 • HTTP://BLOGS.FORRESTER.COM/NATE_ELLIOTT/14-04-29-INSTAGRAM_IS_THE_KING_OF_SOCIAL_ENGAGEMENT • HTTP://ANALYTICS.NITROGR.AM/INSTAGRAM-STATISTICS/ • HTTPS://WWW.FACEBOOK.COM/BANKSY • HTTP://NOTES.FUNDERSANDFOUNDERS.COM/POST/81999963246/HOW-INSTAGRAM-STARTED • HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-HOWTO-PRODUCE-CONTENT-FOR-INSTAGRAM/ • HTTP://SOCIALMEDIATODAY.COM/MATTHEW-KOBACH/2343691/10-RULES-EVERY-BUSINESS-NEEDS-KNOW-THEY-POST-INSTAGRAM • HTTP://ICONOSQUARE.COM • HTTP://NOTES.FUNDERSANDFOUNDERS.COM/POST/82592616960/HOW-PINTEREST-STARTED • HTTP://TAILWIND.COM • HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-PINTEREST-SELLS-HERES-HOW-TO-DO-IT/ • HTTP://WWW.DIGITALINFORMATIONWORLD.COM/2014/04/10-RULES-FOR-POSTING-ON-SOCIAL-MEDIA-EVERY-BUSINESS-NEEDS-TO-KNOW.HTML • HTTP://WWW.SEEYOUBEHINDTHELENS.COM/P/TOP-5-SOCIAL-GRAPHICS.HTML • HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-HOW-TO-GIF-YOUR-WAY-TO-SUCCESS-ON-TUMBLR/ • HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-GETTING-WEIRD-ON-VINE/ • HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-HOW-SNAPCHAT-FITS-INTO-YOUR-EXISTING-SOCIAL-STRATEGY/ • HTTP://SOCIALMEDIAREVOLVER.COM/USING-SLIDESHARE-FOR-BUSINESS/ • HTTP://WWW.SOCIALMEDIAEXAMINER.COM/VISUAL-STORYTELLING-WITH-EKATERINA-WALTER/
  87. 87. CHRISTELLE LETIST GO TO NEXT LEVELS BONUS • HTTP://WWW.DIGITALBUZZBLOG.COM/SLIDESHARE-GLOBAL-DIGITAL-STATISTICS-2014-STATS-FACTS-STUDY-PRESENTATION/ ! • HTTP://FR.SLIDESHARE.NET/VALAAFSHAR/6297-TOP50MEGATRENDS-V3 ! • HTTP://BLOG.CONDUIT.COM/2013/03/28/5-TOOLS-FOR-MANAGING-YOUR-PINTEREST-ACCOUNT/ ! • HTTP://WWW.AMAZON.COM/THE-POWER-VISUAL-STORYTELLING-VISUALS/DP/007182393X ! • HTTP://SOCIALMEDIAMAMMA.COM/3-POWERFUL-INSTAGRAM-FOR-BUSINESS-INFOGRAPHICS/ ! • HTTP://MASHABLE.COM/2013/07/01/CONVERSATION-PRISM-BRIAN-SOLIS/ ! • HTTP://SOCIALMEDIATODAY.COM/2350716/MAKE-YOUR-MARKETING-MEMORABLE-VISUAL-STORYTELLING-WEBINAR-REPLAY !

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