Creative DirectorChrista Moeller
327 Prospect Avenue. Apt 2
Brooklyn, NY
Cell_347 585 3305
Email_christamoeller@yahoo.com
...
Christa Moeller _ Creative Director
print
Christa Moeller _ Creative Director
fast anti-inflamatory relief
client_
almirall
product_
airtal difucrem (aceclofenac)
o...
Christa Moeller _ Creative Director
client_
almirall
product_
almogran (almotriptan)
objective_
this campaign was launched...
Christa Moeller _ Creative Director
client_
almirall
product_
almogran (almotriptan)
objective_
the follow up campaign for...
Christa Moeller _ Creative Director
client_
novartis
product_
famvir (aciclovir)
translation_
“some herpes therapies are a...
Christa Moeller _ Creative Director
client_
novartis
product_
lamisil (terbinafin)
translation_
“the fungus admits defeat”...
Christa Moeller _ Creative Director
client_
novartis
product_
lamisil (terbinafin)
translation_
are topical treatments eno...
Christa Moeller _ Creative Director
client_
fardi
product_
algidrin (ibuprofen)
translation_
“treat the pain in less than ...
Christa Moeller _ Creative Director
client_
boehringer ingelheim
product_
xeristar (duloxotine)
translation_
“depression, ...
Christa Moeller _ Creative Director
client_
combino pharm generics
product_
institutional advertisement
translation_
“heal...
Christa Moeller _ Creative Director
client_
combino pharm generics
product_
10 year anniversary announcement
translation_
...
Christa Moeller _ Creative Director
client_
vegenat
product_
vegenat-med
translation_
“it doesn’t taste like vegetables, i...
Christa Moeller _ Creative Director
®
Terapia ISDIN Antiacné:
El tratamiento más completo
=tratamiento +
coadyuvancia +
ma...
Christa Moeller _ Creative Director
client_
pfizer
product_
pfizer central research
objective_
this campaign was created t...
Christa Moeller _ Creative Director
client_
novo nordisk
product_
webinar
translation_
have you ever wished you could
be i...
Christa Moeller _ Creative Director
client_
almirall
product_
almogran global launch kit
objective_
repositioning campaign...
Christa Moeller _ Creative Director
digital
Christa Moeller _ Creative Director
client_
roche
product_
breast friends website
objective_
create a consumer-oriented we...
Christa Moeller _ Creative Director
client_
barnaTRAD
product_
website
objective_
corporate identity and website designed ...
Christa Moeller _ Creative Director
client_
dana bross center for health and vitality
producto_
website
objective_
create ...
Christa Moeller _ Creative Director
client_
chupa chups
product_
smint
objective_
create a virtual online environment whic...
Christa Moeller _ Creative Director
client_
isdin
product_
cometaben (acne division)
objective_
online promotional contest...
Christa Moeller _ Creative Director
events
Christa Moeller _ Creative Director
client_
novartis
product_
nurse training course
translation_
2nd nutricion course for ...
Christa Moeller _ Creative Director
client_
serveis obituaris de barcelona
product_
tanatori sant gervasi
translation_
san...
Christa Moeller _ Creative Director
client_
roche
product_
únicas breast cancer awareness initiative
translation_
unique
e...
Christa Moeller _ Creative Director
client_
jungheinrich
product_
SIL congress 2007
objective_
create special event materi...
Christa Moeller _ Creative Director
client_
zambon
product_
womens’ health services division
translation_
we are committed...
Christa Moeller _ Creative Director
logos
Christa Moeller _ Creative Director
client_
esteve
product_
loxifan (letrozol)
objective_
logo for breast cancer therapy
(...
Christa Moeller _ Creative Director
client_
almirall
product_
almogran (almotriptan)
objective_
logo for neurological symp...
Christa Moeller _ Creative Director
client_
uriach
product_
rupafn (rupatadine)
objective_
logo development for antihistam...
Christa Moeller _ Creative Director
client_
danone
product_
societat catalana d’atenció al domicili
objective_
logo for pr...
Christa Moeller _ Creative Director
client_
isdin
product_
lambdalina (lidocaine)
objective_
logo for educational pain-tol...
Christa Moeller _ Creative Director
client_
ajuntament de barcelona
product_
societat catalana d’atenció al domicili
objec...
Christa Moeller _ Creative Director
client_
vegenat
product_
corporate id
objective_
humanize and modernize corporate imag...
Christa Moeller _ Creative Director
client_
novartis
product_
dermatology division
objective_
create iconic logo for inter...
Christa Moeller _ Creative Director
other
Christa Moeller _ Creative Director
client_
peix&co y togy games
product_
2008 love agenda
objective_
design a desktop pla...
Christa Moeller _ Creative Director
client_
danone
product_
danonino yoghurt for children
objective_
redesign product line...
Christa Moeller _ Creative Director
client_
bodega bonavista
product_
gift packaging
objetive_
design a low-budget yet ele...
Christa Moeller _ Creative Director
thanks!
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Christa Moeller Book

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Christa Moeller Book

  1. 1. Creative DirectorChrista Moeller 327 Prospect Avenue. Apt 2 Brooklyn, NY Cell_347 585 3305 Email_christamoeller@yahoo.com Skype: christa moeller Linked In_http://es.linkedin.com/in/christamoeller
  2. 2. Christa Moeller _ Creative Director print
  3. 3. Christa Moeller _ Creative Director fast anti-inflamatory relief client_ almirall product_ airtal difucrem (aceclofenac) objective_ launch antiinflammatory cream for topical treatment. initially available in oral and injection presentations, this line extension offered immediate contact relief with the addition of the antiinflammatory cream.
  4. 4. Christa Moeller _ Creative Director client_ almirall product_ almogran (almotriptan) objective_ this campaign was launched with a teaser image which illustrates the problem and eventually with a resolution image that signifies the solution the product provides: bringing the patient back. this concept won the international account for the agency and was fundamental in the successful repositioning of the brand all over the world. the concept and its impactful key visual were consistently applied in a plethora of marketing materials and came to mark a 6 year presence in the market.
  5. 5. Christa Moeller _ Creative Director client_ almirall product_ almogran (almotriptan) objective_ the follow up campaign for the brand was developed with the unique selling proposition as a point of distinction for almotriptan versus other triptans. “early intervention” as a strategic selling point emphasized the ability to prevent onset of migraine if taken early. the key visual is carried into phase 2 of the campaign and its marketing materials to reinforce the disruptive tearing icon as migraine yet with an interactive visual. the campaign visual depicts the patient’s ability to control or “stop” migraine development by taking almotriptan at early migraine onset.
  6. 6. Christa Moeller _ Creative Director client_ novartis product_ famvir (aciclovir) translation_ “some herpes therapies are abandoned before completion” objective_ a strictly competetive visual was created to criticize lengthy alternative therapies for herpes (genital, bucal, zoster). the visual illustrates how blister packs of abandoned treatments accumulate cobwebs whereas famvir provides an easier therapy of only one tablet per day for several days guaranteeing a more thorough and concise therapy.
  7. 7. Christa Moeller _ Creative Director client_ novartis product_ lamisil (terbinafin) translation_ “the fungus admits defeat” objective_ in this concept the clear message indicates the winning of the battle against omnicomicosis with the help of lamisil. using key affected areas, the white flag of surrender simbolizes victory in the treatment of common fungus. this campaign won the account for the agency in a nationwide pitch. finalist at The Rx Club Awards (2000).
  8. 8. Christa Moeller _ Creative Director client_ novartis product_ lamisil (terbinafin) translation_ are topical treatments enough to really treat the infection? objective_ follow up campaign that directly attacks the competetive topical treatmeant and deems it less effective by only working on the surface of the problem. finalist at The Global Awards (2000).
  9. 9. Christa Moeller _ Creative Director client_ fardi product_ algidrin (ibuprofen) translation_ “treat the pain in less than 7 minutes, because not all pacients are patient” objective_ campaign for analgesic product with clinical evidence that pain relief is achieved within 7 minutes.
  10. 10. Christa Moeller _ Creative Director client_ boehringer ingelheim product_ xeristar (duloxotine) translation_ “depression, its not just in the mind” objective_ reeducate general praticioners and psychiatric professionals to grasp the reality that depression often manifests itself as physical pain and not only emotional pain. this concept won the account for the agency in an international pitch and was developed on behalf of the mediterranean countries (spain, italy, greece and portugal).
  11. 11. Christa Moeller _ Creative Director client_ combino pharm generics product_ institutional advertisement translation_ “health is a right, not a privilege” objective_ demonstrate that the laboratory, as a generics manufacturer, possesses a philosophy that healthcare should not be exclusive to those able to treat with brand name products, yet available to the masses.
  12. 12. Christa Moeller _ Creative Director client_ combino pharm generics product_ 10 year anniversary announcement translation_ “cheers” (“salud” is what is said in spanish when toasting which also means “health”) objective_ celebrate 10 years of the laboratory’s success as well as 10 years of trust placed in them by medical professionals.
  13. 13. Christa Moeller _ Creative Director client_ vegenat product_ vegenat-med translation_ “it doesn’t taste like vegetables, it is vegetables” objective_ this hospital nutrition line is made from 100% natural ingredients and needed a communicative message to clearly differentiate itself from competitors. the product contains no additives nor preservatives and boasts nutritional care derived exclusively from real foods as opposed to chemical subsitutes.
  14. 14. Christa Moeller _ Creative Director ® Terapia ISDIN Antiacné: El tratamiento más completo =tratamiento + coadyuvancia + mantenimiento + eficacia terapéutica + adherencia al tratamiento + resultados a largo plazo client_ isdin product_ isdiben + acniben rx objective_ provoke a professional switch when prescribing an anti-acne treatment regime by encouraging coadyuvant care. the campaign informs of the benefits of a multi-product system to offer better results.
  15. 15. Christa Moeller _ Creative Director client_ pfizer product_ pfizer central research objective_ this campaign was created to recruit scientific personnel for pfizer’s central research branches. elements of the periodic table are utilized as icons to tranmit motivational mesages to potential candi- dates. finalist in The Rx Club Awards (1999).
  16. 16. Christa Moeller _ Creative Director client_ novo nordisk product_ webinar translation_ have you ever wished you could be in two places at once? objective_ campaign to promote the webinar launch provided by this laboratory to medical care professionals with the pretext that the service allows them participate in seminars and conferences without the need for time- consuming travel. Gracias a Webinar de Novonordisk, ¡ya es posible! A partir de ahora podrás asistir a una gran parte de nuestros cursos de formación y semina- rios sin tener que desplazarte o renunciar a su tiempo familiar y de ocio. En Novo Nordisk estamos implementando nuestra propia Webinar, se trata de una potente herramienta on line que te permitirá participar activamente en nuestras actividades y cursos de formación; eso significa que, estés donde estés, podrás intervenir, compartir, debatir y intercambiar opiniones con otros compañeros de trabajo a tiempo real, reduciendo los tiem- pos de desplazamientos y permitiendo, de este modo, disfrutar aún más de tu tiempo libre. Más información en www.webinar-novonordisk.com ¿Alguna vez has querido estar en dos sitios a la vez? Organizarse mejEl futuro está a un solo clic
  17. 17. Christa Moeller _ Creative Director client_ almirall product_ almogran global launch kit objective_ repositioning campaign distributed globally to affiliate agencies and marketing teams to give a fresh new angle on the product and presented in a user-friendly format to humanize the brand.
  18. 18. Christa Moeller _ Creative Director digital
  19. 19. Christa Moeller _ Creative Director client_ roche product_ breast friends website objective_ create a consumer-oriented website to inform about breast cancer, services available to aid and advise as well as announce the breast friends program sponsored by roche. gold award for best multimedia piece in the ASPID awards (2007) www.breastfriends.es
  20. 20. Christa Moeller _ Creative Director client_ barnaTRAD product_ website objective_ corporate identity and website designed for a collaborative of translators and interpreters. www.barnatrad.com
  21. 21. Christa Moeller _ Creative Director client_ dana bross center for health and vitality producto_ website objective_ create a descriptive website to distinguish this therapeutic center from other spas and treatment centers by offering extensive explanations of the broad range of homeopathic programs offered, each customized to meet the client’s specific individual needs. www.danabross.com
  22. 22. Christa Moeller _ Creative Director client_ chupa chups product_ smint objective_ create a virtual online environment which offers a series of entertainment-based activities. using the breath mint “smint” as a cultural device, the website was designed to offer an array of interactive groups surrounding “smint” culture such as travel, music composition, art and sport.
  23. 23. Christa Moeller _ Creative Director client_ isdin product_ cometaben (acne division) objective_ online promotional contest positioned towards adolsescents to win wii gaming device while informing about acne and available therapeutic regimes. the game consits of each participant creating his/her own avatar similar to the wii character style that becomes their online identity for competing by answering questions about acne. www.nojueguesconelacne.com
  24. 24. Christa Moeller _ Creative Director events
  25. 25. Christa Moeller _ Creative Director client_ novartis product_ nurse training course translation_ 2nd nutricion course for oncologic nursing: dedicating all 5 senses to patient care objective_ create a branded logo and image for a specialized course established to further the knowlege and care giving credentials for oncologic nursing professionals.
  26. 26. Christa Moeller _ Creative Director client_ serveis obituaris de barcelona product_ tanatori sant gervasi translation_ sant gervasi funeral home objective_ create corporate identity and inaugural decoration for a new tanatorium with positioning that focuses on japanese zen environment and the elements.
  27. 27. Christa Moeller _ Creative Director client_ roche product_ únicas breast cancer awareness initiative translation_ unique every breast cancer surviver is unique-get the facts objective_ create a logo and campaign for roche and their collaborative sponsors to celebrate international breast cancer awareness day. the event provided workshops, lectures, consultations and educational material to the public.
  28. 28. Christa Moeller _ Creative Director client_ jungheinrich product_ SIL congress 2007 objective_ create special event materials to promote an exclusive event offered to the company’s most valued clients (VIPs) that attended this international trade fair.
  29. 29. Christa Moeller _ Creative Director client_ zambon product_ womens’ health services division translation_ we are committed to being your reference objective_ corporate campaign to reinforce awareness of a series of projects, conferences, workshops, training programs to accompany product line geared towards improving womens’ health. Nuestro compromiso referencia es ser su
  30. 30. Christa Moeller _ Creative Director logos
  31. 31. Christa Moeller _ Creative Director client_ esteve product_ loxifan (letrozol) objective_ logo for breast cancer therapy (femara) licensed to esteve from novartis
  32. 32. Christa Moeller _ Creative Director client_ almirall product_ almogran (almotriptan) objective_ logo for neurological symposium featuring 25 renowned opinion leaders
  33. 33. Christa Moeller _ Creative Director client_ uriach product_ rupafn (rupatadine) objective_ logo development for antihistamine
  34. 34. Christa Moeller _ Creative Director client_ danone product_ societat catalana d’atenció al domicili objective_ logo for probiotics advisory board
  35. 35. Christa Moeller _ Creative Director client_ isdin product_ lambdalina (lidocaine) objective_ logo for educational pain-tolerance workshop
  36. 36. Christa Moeller _ Creative Director client_ ajuntament de barcelona product_ societat catalana d’atenció al domicili objective_ service campaign program designed to offer home-care aid to the elderly and physically challenged
  37. 37. Christa Moeller _ Creative Director client_ vegenat product_ corporate id objective_ humanize and modernize corporate image for this organic hospital food service distributor
  38. 38. Christa Moeller _ Creative Director client_ novartis product_ dermatology division objective_ create iconic logo for international symposium to be held in Habana, Cuba
  39. 39. Christa Moeller _ Creative Director other
  40. 40. Christa Moeller _ Creative Director client_ peix&co y togy games product_ 2008 love agenda objective_ design a desktop planner-agenda which showcases love-related quotations made by famous women around the world.
  41. 41. Christa Moeller _ Creative Director client_ danone product_ danonino yoghurt for children objective_ redesign product line packaging to better communicate the nutritional benefits without sacrificing appetite appeal.
  42. 42. Christa Moeller _ Creative Director client_ bodega bonavista product_ gift packaging objetive_ design a low-budget yet elegant gift set packaging solution for this local wine shop.
  43. 43. Christa Moeller _ Creative Director thanks!

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