• Save

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

Christa Moeller Book

  • 1,316 views
Uploaded on

Please note, traslations to English are provided along with a brief description to the right of each piece. Enjoy!

Please note, traslations to English are provided along with a brief description to the right of each piece. Enjoy!

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,316
On Slideshare
1,314
From Embeds
2
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 2

http://www.linkedin.com 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Christa Moeller Creative Director 327 Prospect Avenue. Apt 2 Brooklyn, NY Cell_347 585 3305 Email_christamoeller@yahoo.com Skype: christa moeller Linked In_http://es.linkedin.com/in/christamoeller
  • 2. Christa Moeller _ Creative Director print
  • 3. Christa Moeller _ Creative Director client_ almirall product_ airtal difucrem (aceclofenac) objective_ launch antiinflammatory cream for topical treatment. initially available in oral and injection presentations, this line extension offered immediate contact relief with the addition of the antiinflammatory cream. fast anti-inflamatory relief
  • 4. Christa Moeller _ Creative Director client_ almirall product_ almogran (almotriptan) objective_ this campaign was launched with a teaser image which illustrates the problem and eventually with a resolution image that signifies the solution the product provides: bringing the patient back. this concept won the international account for the agency and was fundamental in the successful repositioning of the brand all over the world. the concept and its impactful key visual were consistently applied in a plethora of marketing materials and came to mark a 6 year presence in the market.
  • 5. Christa Moeller _ Creative Director client_ almirall product_ almogran (almotriptan) objective_ the follow up campaign for the brand was developed with the unique selling proposition as a point of distinction for almotriptan versus other triptans. “early intervention” as a strategic selling point emphasized the ability to prevent onset of migraine if taken early. the key visual is carried into phase 2 of the campaign and its marketing materials to reinforce the disruptive tearing icon as migraine yet with an interactive visual. the campaign visual depicts the patient’s ability to control or “stop” migraine development by taking almotriptan at early migraine onset.
  • 6. Christa Moeller _ Creative Director client_ novartis product_ famvir (aciclovir) translation_ “some herpes therapies are abandoned before completion” objective_ a strictly competetive visual was created to criticize lengthy alternative therapies for herpes (genital, bucal, zoster). the visual illustrates how blister packs of abandoned treatments accumulate cobwebs whereas famvir provides an easier therapy of only one tablet per day for several days guaranteeing a more thorough and concise therapy.
  • 7. Christa Moeller _ Creative Director client_ novartis product_ lamisil (terbinafin) translation_ “the fungus admits defeat” objective_ in this concept the clear message indicates the winning of the battle against omnicomicosis with the help of lamisil. using key affected areas, the white flag of surrender simbolizes victory in the treatment of common fungus. this campaign won the account for the agency in a nationwide pitch. finalist at The Rx Club Awards (2000).
  • 8. Christa Moeller _ Creative Director client_ novartis product_ lamisil (terbinafin) translation_ are topical treatments enough to really treat the infection? objective_ follow up campaign that directly attacks the competetive topical treatmeant and deems it less effective by only working on the surface of the problem. finalist at The Global Awards (2000).
  • 9. Christa Moeller _ Creative Director client_ fardi product_ algidrin (ibuprofen) translation_ “treat the pain in less than 7 minutes, because not all pacients are patient” objective_ campaign for analgesic product with clinical evidence that pain relief is achieved within 7 minutes.
  • 10. Christa Moeller _ Creative Director client_ boehringer ingelheim product_ xeristar (duloxotine) translation_ “depression, its not just in the mind” objective_ reeducate general praticioners and psychiatric professionals to grasp the reality that depression often manifests itself as physical pain and not only emotional pain. this concept won the account for the agency in an international pitch and was developed on behalf of the mediterranean countries (spain, italy, greece and portugal).
  • 11. Christa Moeller _ Creative Director client_ combino pharm generics product_ institutional advertisement translation_ “health is a right, not a privilege” objective_ demonstrate that the laboratory, as a generics manufacturer, possesses a philosophy that healthcare should not be exclusive to those able to treat with brand name products, yet available to the masses.
  • 12. Christa Moeller _ Creative Director client_ combino pharm generics product_ 10 year anniversary announcement translation_ “cheers” (“salud” is what is said in spanish when toasting which also means “health”) objective_ celebrate 10 years of the laboratory’s success as well as 10 years of trust placed in them by medical professionals.
  • 13. Christa Moeller _ Creative Director client_ vegenat product_ vegenat-med translation_ “it doesn’t taste like vegetables, it is vegetables” objective_ this hospital nutrition line is made from 100% natural ingredients and needed a communicative message to clearly differentiate itself from competitors. the product contains no additives nor preservatives and boasts nutritional care derived exclusively from real foods as opposed to chemical subsitutes.
  • 14. Christa Moeller _ Creative Director client_ isdin product_ isdiben + acniben rx objective_ provoke a professional switch when prescribing an anti-acne treatment regime by encouraging coadyuvant care. the campaign informs of the benefits of a multi-product system to offer better results. Terapia ISDIN Antiacné: El tratamiento más completo tratamiento + coadyuvancia + mantenimiento = + eficacia terapéutica + adherencia al tratamiento + resultados a largo plazo ®
  • 15. Christa Moeller _ Creative Director client_ pfizer product_ pfizer central research objective_ this campaign was created to recruit scientific personnel for pfizer’s central research branches. elements of the periodic table are utilized as icons to tranmit motivational mesages to potential candi- dates. finalist in The Rx Club Awards (1999).
  • 16. Christa Moeller _ Creative Director client_ novo nordisk product_ webinar translation_ have you ever wished you could be in two places at once? objective_ campaign to promote the webinar launch provided by this laboratory to medical care professionals with the pretext that the service allows them participate in seminars and conferences without the need for time- ¿Alguna vez has querido estar en dos sitios a la vez? consuming travel. Gracias a Webinar de Novonordisk, ¡ya es posible! A partir de ahora podrás asistir a una gran parte de nuestros cursos de formación y semina- rios sin tener que desplazarte o renunciar a su tiempo familiar y de ocio. En Novo Nordisk estamos implementando nuestra propia Webinar, se trata de una potente herramienta on line que te permitirá participar activamente en nuestras actividades y cursos de formación; eso significa que, estés donde estés, podrás intervenir, compartir, debatir y intercambiar opiniones con otros compañeros de trabajo a tiempo real, reduciendo los tiem- pos de desplazamientos y permitiendo, de este modo, disfrutar aún más de tu tiempo libre. Organizarseestá El futuro mej Más información en www.webinar-novonordisk.com a un solo clic
  • 17. Christa Moeller _ Creative Director client_ almirall product_ almogran global launch kit objective_ repositioning campaign distributed globally to affiliate agencies and marketing teams to give a fresh new angle on the product and presented in a user-friendly format to humanize the brand.
  • 18. Christa Moeller _ Creative Director digital
  • 19. Christa Moeller _ Creative Director client_ roche product_ breast friends website objective_ create a consumer-oriented website to inform about breast cancer, services available to aid and advise as well as announce the breast friends program sponsored by roche. gold award for best multimedia piece in the ASPID awards (2007) www.breastfriends.es
  • 20. Christa Moeller _ Creative Director client_ barnaTRAD product_ website objective_ corporate identity and website designed for a collaborative of translators and interpreters. www.barnatrad.com
  • 21. Christa Moeller _ Creative Director client_ dana bross center for health and vitality producto_ website objective_ create a descriptive website to distinguish this therapeutic center from other spas and treatment centers by offering extensive explanations of the broad range of homeopathic programs offered, each customized to meet the client’s specific individual needs. www.danabross.com
  • 22. Christa Moeller _ Creative Director client_ chupa chups product_ smint objective_ create a virtual online environment which offers a series of entertainment-based activities. using the breath mint “smint” as a cultural device, the website was designed to offer an array of interactive groups surrounding “smint” culture such as travel, music composition, art and sport.
  • 23. Christa Moeller _ Creative Director client_ isdin product_ cometaben (acne division) objective_ online promotional contest positioned towards adolsescents to win wii gaming device while informing about acne and available therapeutic regimes. the game consits of each participant creating his/her own avatar similar to the wii character style that becomes their online identity for competing by answering questions about acne. www.nojueguesconelacne.com
  • 24. Christa Moeller _ Creative Director events
  • 25. Christa Moeller _ Creative Director client_ novartis product_ nurse training course translation_ 2nd nutricion course for oncologic nursing: dedicating all 5 senses to patient care objective_ create a branded logo and image for a specialized course established to further the knowlege and care giving credentials for oncologic nursing professionals.
  • 26. Christa Moeller _ Creative Director client_ serveis obituaris de barcelona product_ tanatori sant gervasi translation_ sant gervasi funeral home objective_ create corporate identity and inaugural decoration for a new tanatorium with positioning that focuses on japanese zen environment and the elements.
  • 27. Christa Moeller _ Creative Director client_ roche product_ únicas breast cancer awareness initiative translation_ unique every breast cancer surviver is unique-get the facts objective_ create a logo and campaign for roche and their collaborative sponsors to celebrate international breast cancer awareness day. the event provided workshops, lectures, consultations and educational material to the public.
  • 28. Christa Moeller _ Creative Director client_ jungheinrich product_ SIL congress 2007 objective_ create special event materials to promote an exclusive event offered to the company’s most valued clients (VIPs) that attended this international trade fair.
  • 29. Christa Moeller _ Creative Director Nuestro compromiso client_ es ser su zambon referencia product_ womens’ health services division translation_ we are committed to being your reference objective_ corporate campaign to reinforce awareness of a series of projects, conferences, workshops, training programs to accompany product line geared towards improving womens’ health.
  • 30. Christa Moeller _ Creative Director logos
  • 31. Christa Moeller _ Creative Director client_ esteve product_ loxifan (letrozol) objective_ logo for breast cancer therapy (femara) licensed to esteve from novartis
  • 32. Christa Moeller _ Creative Director client_ almirall product_ almogran (almotriptan) objective_ logo for neurological symposium featuring 25 renowned opinion leaders
  • 33. Christa Moeller _ Creative Director client_ uriach product_ rupafn (rupatadine) objective_ logo development for antihistamine
  • 34. Christa Moeller _ Creative Director client_ danone product_ societat catalana d’atenció al domicili objective_ logo for probiotics advisory board
  • 35. Christa Moeller _ Creative Director client_ isdin product_ lambdalina (lidocaine) objective_ logo for educational pain-tolerance workshop
  • 36. Christa Moeller _ Creative Director client_ ajuntament de barcelona product_ societat catalana d’atenció al domicili objective_ service campaign program designed to offer home-care aid to the elderly and physically challenged
  • 37. Christa Moeller _ Creative Director client_ vegenat product_ corporate id objective_ humanize and modernize corporate image for this organic hospital food service distributor
  • 38. Christa Moeller _ Creative Director client_ novartis product_ dermatology division objective_ create iconic logo for international symposium to be held in Habana, Cuba
  • 39. Christa Moeller _ Creative Director other
  • 40. Christa Moeller _ Creative Director client_ peix&co y togy games product_ 2008 love agenda objective_ design a desktop planner-agenda which showcases love-related quotations made by famous women around the world.
  • 41. Christa Moeller _ Creative Director client_ danone product_ danonino yoghurt for children objective_ redesign product line packaging to better communicate the nutritional benefits without sacrificing appetite appeal.
  • 42. Christa Moeller _ Creative Director client_ bodega bonavista product_ gift packaging objetive_ design a low-budget yet elegant gift set packaging solution for this local wine shop.
  • 43. Christa Moeller _ Creative Director thanks!