Social Media: an overview on where to start building an online audience for your projects


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This presentation was made to a group of HSG staff at our 2010 Eastern Conference.

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Social Media: an overview on where to start building an online audience for your projects

  1. 1. Social Media An overview on where to start building an online audience for your projects Presented by: Christopher Laurin Health Systems Group
  2. 4. Social Media Landscape
  3. 5. social media <ul><li>in plain English </li></ul>
  4. 6. Facebook <ul><li>50% of active users log on to Facebook any given day </li></ul><ul><li>Average user has 130 friends on the site </li></ul><ul><li>Average user spends more than 55 minutes per day on Facebook </li></ul><ul><li>Average user becomes a fan of 4 Pages each month </li></ul>
  5. 7. LinkedIn <ul><li>More than 60 million users worldwide, 1/2 from the United States </li></ul><ul><li>There are four types of LinkedIn users: savvy networkers, senior executives, late adopters, & exploring options. </li></ul><ul><li>LinkedIn also allows users to research companies with which they may be interested in working </li></ul>
  6. 8. Blogging <ul><li>77% of Internet users read blogs </li></ul><ul><li>38% of bloggers post brand or product reviews </li></ul><ul><li>15% of bloggers spend 10 or more hours each week blogging </li></ul><ul><li>56% say that their blog has helped their company establish a positioning as a thought leader within the industry </li></ul>
  7. 9. Twitter <ul><li>Twitter has 105,779,710 registered users </li></ul><ul><li>300,000 new users sign up per day </li></ul><ul><li>There are 600 million search queries on Twitter per day </li></ul><ul><li>37% of active Twitter users use their phone to tweet </li></ul>
  8. 10. YouTube <ul><li>Every minute, 24 hours of video is uploaded to YouTube </li></ul><ul><li>User base is 18-55 years old, divided evenly between males & females </li></ul><ul><li>51% of users go to YouTube weekly or more often, and 52% of 18-34 year-olds share videos often with friends and colleagues </li></ul>
  9. 11. flickr <ul><li>Flickr now hosts more than 4 billion images </li></ul><ul><li>Key features include tags, marking photos as favorites, group photo pools, and interestingness </li></ul><ul><li>Widely used by bloggers to host images that they embed in blogs and social media </li></ul>
  10. 12. So What? <ul><li>We’re in a hyper competitive marketplace with no growth in # of consumers buying </li></ul><ul><li>Traditional marketing strategies are no longer working </li></ul><ul><li>Consumer buying patterns have changed: using internet first for queries </li></ul><ul><li>We no longer search for the news, the news finds us </li></ul><ul><li>We're at the beginning of a Social Media Revolution </li></ul>
  11. 13. Tips <ul><li>A blog should be the ‘hub’ of your social media efforts </li></ul><ul><li>Be consistent and post quality content (don’t spam!) </li></ul><ul><li>Build community </li></ul><ul><li>Leverage your social network to get in-front of your audience </li></ul><ul><li>Build trust / be sincere </li></ul><ul><li>Offer free information / free “stuff” </li></ul>
  12. 14. Learn More About Us… @HSGCanada