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Social Media: an overview on where to start building an online audience for your projects
 

Social Media: an overview on where to start building an online audience for your projects

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This presentation was made to a group of HSG staff at our 2010 Eastern Conference.

This presentation was made to a group of HSG staff at our 2010 Eastern Conference.

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    Social Media: an overview on where to start building an online audience for your projects Social Media: an overview on where to start building an online audience for your projects Presentation Transcript

    • Social Media An overview on where to start building an online audience for your projects Presented by: Christopher Laurin Health Systems Group
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    •  
    • Social Media Landscape
    • social media
      • in plain English
    • Facebook
      • 50% of active users log on to Facebook any given day
      • Average user has 130 friends on the site
      • Average user spends more than 55 minutes per day on Facebook
      • Average user becomes a fan of 4 Pages each month
    • LinkedIn
      • More than 60 million users worldwide, 1/2 from the United States
      • There are four types of LinkedIn users: savvy networkers, senior executives, late adopters, & exploring options.
      • LinkedIn also allows users to research companies with which they may be interested in working
    • Blogging
      • 77% of Internet users read blogs
      • 38% of bloggers post brand or product reviews
      • 15% of bloggers spend 10 or more hours each week blogging
      • 56% say that their blog has helped their company establish a positioning as a thought leader within the industry
    • Twitter
      • Twitter has 105,779,710 registered users
      • 300,000 new users sign up per day
      • There are 600 million search queries on Twitter per day
      • 37% of active Twitter users use their phone to tweet
    • YouTube
      • Every minute, 24 hours of video is uploaded to YouTube
      • User base is 18-55 years old, divided evenly between males & females
      • 51% of users go to YouTube weekly or more often, and 52% of 18-34 year-olds share videos often with friends and colleagues
    • flickr
      • Flickr now hosts more than 4 billion images
      • Key features include tags, marking photos as favorites, group photo pools, and interestingness
      • Widely used by bloggers to host images that they embed in blogs and social media
    • So What?
      • We’re in a hyper competitive marketplace with no growth in # of consumers buying
      • Traditional marketing strategies are no longer working
      • Consumer buying patterns have changed: using internet first for queries
      • We no longer search for the news, the news finds us
      • We're at the beginning of a Social Media Revolution
    • Tips
      • A blog should be the ‘hub’ of your social media efforts
      • Be consistent and post quality content (don’t spam!)
      • Build community
      • Leverage your social network to get in-front of your audience
      • Build trust / be sincere
      • Offer free information / free “stuff”
    • Learn More About Us… www.healthsystemsgroup.com @HSGCanada healthsystemsgroup.wordpress.com