Copyright is dead...
(in a way)
Content has no value without
        an audience.
“                                                               ”
                           If a film producer makes a fi...
≈ 16 million cinema tickets
     sold each month
≈ 66 million DVD sales
      a month
≈ 10 billion video streams
 per month over the web
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
Copyright is dead, long live intelligent monetisation...
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Copyright is dead, long live intelligent monetisation...

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This is the accompanying Slideshow for the presentation Craig Hellen and I gave at MediaCamp 2008 in London.

The presentation was a reaction to companies like Viacom trying to guard their copyright too tightly. As content producers ourselves, we took a step back and crunched some numbers, eventually realising that releasing content for free on the web and adopting "embedded" forms of monetisation could actually make you more money for considerably less cost to both you and your advertisers.

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Copyright is dead, long live intelligent monetisation...

  1. Copyright is dead...
  2. (in a way)
  3. Content has no value without an audience.
  4. “ ” If a film producer makes a film in a forest, but there’s no-one there to see it, does that film have any monetary value? F L I C K R U S E R : josefstuefer
  5. ≈ 16 million cinema tickets sold each month
  6. ≈ 66 million DVD sales a month
  7. ≈ 10 billion video streams per month over the web

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