Integrating IBM Web Sphere Portal With Web Analytic Hosted And Non Hosted Sites V1 R8

#1298 Integrating IBM WebSphere Portal with Web Analytic Hosted and Non-Hosted Sites Stefan Liesche Richard Gornitsky

Disclaimer • The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for IBM’s products remains at the sole discretion of IBM . • Screenshots/Demo in this presentation are simulated or they are from current code. There is no commitment that they represent the final screenshots. • The purpose of this presentation is to gather feedback on a possible future product plan. The feedback will be used by IBM.

Agenda • Why Analytics? • What is the User Experience Optimization Initiative? • Comparing Server-side and Active Site Analytics • Overview on Server-side Site Analytics • Overview on Active Site Analytics • Coremetrics • Omniture • Webtrends • Future Outlook

How lar o pu are m usi any p m os t p ng is t h e r c h? the eople W ha t s ea Por tal? W hat a s er re doing o most us ers W here are my u n the P rom? ortal? coming f for W hat are m I plan y customers How should of my downloading t he growth ? ? Portal

What is Portal Analytics? The process of Collecting, Processing, and Reporting portal usage data.

Why do We Care About Portal Analytics? – Enables customers to provide a more personalized experience to their clients by deploying a more dynamic web solution. – Increase revenue with better targeting – Decrease cost with automatic tuning – Increase customer satisfaction, decrease infrastructure costs, and testing costs with better designs

What Do WebSphere Portal Customers Want! • Our customers are demanding better integration. – Integration with site analyzer tools are performed by manually imbedding tags into portlets and themes or creating reports based on the portal site analyzer logs. – Request seamlessly integration within each product to enable easy site metric analysis. • Customers more willing to buy products that are tested and integrated with their web analytic infrastructures

Agenda  Why Analytics? • What is the User Experience Optimization Initiative? • Comparing Server-side and Active Site Analytics • Overview on Server-side Site Analytics • Overview on Active Site Analytics • Coremetrics • Omniture • Webtrends • Future Outlook

What is the User Experience Optimization Initiative? • The IBM User Experience Optimization Initiative (UEOI) teams IBM and the leaders of Web Analytic software to enable WebSphere Portal customers to easily capture and measuring the user activity so that portals can be better designed and targeted. • First step in implementing our vision to provide an improved and more personalized experience to our clients by allowing them to deploy dynamic and smarter web solutions.

Our Partners • Vendors Chosen Based on Market Leadership and Current Customer Relationships – Coremetrics – Omniture – Webtrends • Coremetrics is an IBM Partner and has an alliance with W ebSphere Commerce • Omniture is a fast growing web analytic leader • Omniture is a leading provider of online business optimization software – Gold Sponsor of Impact 2009 – Has integrations with IBM Websphere Commerce and Portal – Global Alliance with IBM Global Business Services • W ebtrends is very established within W ebSphere Portal customers.

Phase 1 • Show how the web analytic products already work today – Have detail solution guides available on the WebSphere Portal wiki – Also available on Coremetrics, Webtrends, or Omniture’s web site • Provide service offering if you need help • Create generic Web Analytic Reports for the Portal Site Analyzer Log – Webtrends only

ISSL Service Offerings • ISSL has experience working with customers to define; – What to measure – How to measure it – Overall approach is necessarily agnostic to the analytics tool • Lotus/ISSL is committed to working with Omniture, Coremetrics, and Webtrends • ISSL is seeking pilot projects – Ensure that our approach will provide the maximum integration between these tools and future releases of WebSphere Portal.

Agenda  Why Analytics?  What is the User Experience Optimization Initiative? • Comparing Server-side and Active Site Analytics • Overview on Server-side Site Analytics • Overview on Active Site Analytics • Coremetrics • Omniture • Webtrends • Future Outlook

Analytics Data Collection Approaches There are two main approaches for collecting analytics data:  Server-side Site Analytics (aka logfile analysis)  User interactions and meta data is written to server logfiles hosted on the Portal Server.  Logfiles can be recorded and stored for later offline processing.  Analytics engines read these logfiles for collecting analytics data.  WebSphere Portal provides fine grained usage information.  Only hits on the Portal Server are recorded (e.g. cached page hits are not recorded)  Logfile recording is activated via configuration in WebSphere Portal.  No special coding needed for base reporting (pages, portlets,…)  Portlets can report specialized business events by calling analytics log API (since 6.1.0.1)  Active Site Analytics (aka page tagging)  Java script within the Portal page (e.g. Theme/Skin) notifies analytics server about user activity.  Analytics data is collected online within the Analytics system.  Analytics systems gather and process this data locally.  Currently (WP6.1) appropriate Java script needs to be injected manually into Portal.  The injected javascript determines which data will be recorded (requires proper planning)  Injection into Themes and Skins allows reporting of page and Portlet views.  Portlet business events are collected by adding javascript to the Portlet markup.  Any rendering of the corresponding page in the users browser can be recorded (incl. cached pages) Both approaches can be used with WebSphere Portal 6.1, either exclusively or in combination.

Agenda  Why Analytics?  What is the User Experience Optimization Initiative?  Comparing Server-side and Active Site Analytics • Overview on Server-side Site Analytics • Overview on Active Site Analytics • Coremetrics • Omniture • Webtrends • Future Outlook

Analytics Architecture – Server-side Site Analytics Covered by WebSphere Portal Online L1 Http L2 Browser Portal Server* L3 Ln Analytics Logfile Report Report Analytics Generation Software Not covered by WebSphere Portal Offline

What exactly is recorded?  Users requesting pages, incl. contained Portlets  Session activities (login, logout, timed out, login failed)  Page management (creating, updating, deleting a page)  User Management actions (creating, updating, deleting users and groups)

Loggers in depth Logger Purpose SiteAnalyzerSessionLogger Logs session events like login or logout SiteAnalyzerUserManagementLogger User and group management events like creating or deleting users and groups SiteAnalyzerPageLogger Page render events SiteAnalyzerPortletLogger Portlet render events SiteAnalyzerJSRPortletLogger Custom business events in standard Portlets (JSR 168, JSR 286) SiteAnalyzerPortletActionLogger Actions occurred in a Portlet SiteAnalyzerApplicationActionLogger Actions occurred in a Portlet application SiteAnalyzerErrorLogger Logs any errors

Example: Logging Page Requests The request was made from The authenticated user for this request was wpsadmin Date and time of the request Page that was requested (short name of the user) localhost localhost - wpsadmin [01/Oct/2008:18:27:50 +0200] quot;GET /Page/6_CGAH47L008TI5027D49C9B3GS0 HTTP/1.1quot; 200 -1 quot;quot; quot;Mozilla/5.0 (Windows; U; Windows NT 5.1; en-GB; rv:1.8.1.17) Gecko/20080829 Firefox/2.0.0.17quot; quot;JSESSIONID=0000CzJfHQHM- ZCbUbwxIascPFo:-1;LtpaToken2=DQMY...quot; The request was The size of the The request was made Firefox 2.0 on successful (HTTP returned markup is within a certain session, Windows XP response code 200) unknown to the logger identified by its id Notes:  Cookies can be filtered (SiteAnalyzerFormatter.cookies)

Example: Logging Page and Portlet Requests The portlet localhost - wpsadmin [01/Oct/2008:18:27:50 +0200] quot;GET /Portlet/5_CGAH47L008TI5027D49C9B3 GS5/Information_Portlet? The page Referer: PortletPID=5_CGAH47L008TI5027D49C9B3GS5&PortletM where the portlet is placed ode=View&PortletState=Normal HTTP/1.1quot; 200 -1 quot;http://localhost/Page/ 6_CGAH47L008TI5027D49C9B3GS0quot; quot;Mozilla/5.0 (Windows; U; Windows NT 5.1; en-GB; rv:1.8.1.17) Gecko/20080829 Firefox/2.0.0.17quot; quot;JSESSIONID=0000CzJfHQHM- ZCbUbwxIascPFo:-1;LtpaToken2=DQMY...quot;

Ne Analytics and Reporting with WCM w The JSR 286 Web Content Viewer implements site analysis logging, which enables you to gather usage statistics of each instance of the rendering portlet. (since 6.1.0.1) • Enable detailed site analysis logging for WCM: – Install PK76625 – Activate the SiteAnalyzerJSRPortletLogger logger SiteAnalyzerJSRPortletLogger.isLogging = true • hostname - user [Date] quot;GET /Portlet/ 5_8.../Web_Content_Viewer_(JSR_286) /Web%20Content%2fTestSite01%2fTestSiteArea01%2fTestContent01? PortletPID=5_8000CB1A00U6B02NVSPH1G20G1&PortletMode=view&PortletState=normal& RequestType=render&=PUBLIC_CONTEXT=%2fWeb%20Content%2fTestSite01% 2fTestSiteArea01%2fTestContent01 HTTP/1.1quot; 200 -1 quot;http://hostanme/Page/ 6_80.../MyPagequot; quot;Mozilla/5.0 ...quot; quot;JSESSIONID=000...quot; • Portlet Statistics Event Logging API: – saLogger.log(quot;A sample business eventquot;); • JavaDoc: http://www-01.ibm.com/support/docview.wss?uid=swg21372892 http://www-01.ibm.com/software/brandcatalog/portal/portal/details?NavCode=1WP1001S6

Information that can be derived from the log • Browsers and Operating sysems of the users visiting the portal • Different logins corresponding to authenticated users • Robots and programmatic clients • Pages that were requested but not found • Search engines, key phrases and key words • Different operating systems as reported by the browser • The referring page a user came from • Entry and exit URLs Please keep in mind: Portal provides just the data (log file). • Many more … It is up to the analysis package (not part of the portal offering) to derive information from the data.

Key Takeaways for Server-side Site (Logfile) Analytics • WebSphere Portal’s site analytics log provides all the necessary data for site analytics • The recorded URLs are not real, clickable URLs They still provide the relevant information to find out which pages the users of the portal looked at • We explained how portal formats the analytics log file

Agenda  Why Analytics?  What is the User Experience Optimization Initiative?  Comparing Server-side and Active Site Analytics  Overview on Server-side Site Analytics • Overview on Active Site Analytics • Coremetrics • Omniture • Webtrends • Future Outlook

Analytics Architecture – Active Site Analytics Covered by WebSphere Portal Script Injection PoC Online L1 L2 Http Browser Server* Portal L3 Ln Report Report Analytics Analytics Generation Software Data Not covered by WebSphere Portal Online

General Scenario – Active Site Analytics 1. Client requests portal page 2. Portal returns page markup including metadata markup 3. Client aggregates metadata using JavaScript snippet Analytics Partner Solution 4. Client sends aggregate to analytics server (e.g. via HTTP GET) Analytics 5. Analytics server writes access log SW as.example.com 6. 3rd party analytics package analyzes log Analytics 6 5 HTTP GET /portlet?id=xyz123abc&… Aggregation Server 4 Event log 3 2 <div class=“portlet-window” id=“xyz123abc”>… Browser Portal Client Server 1 Request Page

Future: Aggregation Script Portal Page <div class=“page-name” id=“welcome”> <div class=“portlet-window” id=“tcwtvxgl6”> <div class=“portlet-window” id=“quu3xqnbh”> Portlet Portlet </div> </div> <div class=“portlet-window” id=“mrpl1jad6”> <div class=“portlet-window” id=“pyy0wmj58”> Portlet Portlet </div> </div> <script type=quot;text/javascriptquot;> dojo.forEach(portlets, function(portlet, i, portlets) { params += … } ); body.innerHTML += quot;<img src=‘http://as.example.com/portlet?id=quot; + params +quot; />quot;; </script> </div> ** Some of the ideas presented here may be delivered in future version of WebSphere Portal, but some will not.

What exactly is recorded? • Depends on the specific solution Typically recorded events are: • Page Display • Listing of items on the page • Download actions • Links leaving the site • Information is sent to analytics system from the browser (web bug, java script, image link,...) • Some tools cover multiple request per single page (page+portlet+content) • Information is usually dependent on specific screen being rendered.

Agenda  Why Analytics?  What is the User Experience Optimization Initiative?  Comparing Server-side and Active Site Analytics  Overview on Server-side Site Analytics  Overview on Active Site Analytics • Coremetrics • Omniture • Webtrends • Future Outlook

Agenda  Why Analytics?  What is the User Experience Optimization Initiative?  Comparing Server-side and Active Site Analytics  Overview on Server-side Site Analytics  Overview on Active Site Analytics  Coremetrics • Omniture • Webtrends • Future Outlook

Online Marketing and Business Optimization Suite … jointly developed and supported for IBM WebSphere Commerce Server Analyst • Financial Highlights Acclaimed – 61% 5 year CAGR – 1,500+ online brands transacting $20 Billion+ annually – 40%+ growth in new customer acquisition 2007-2008 – Record revenue in 2008 • Analyst acclaimed & award winning – Only vendor named “leader” by Forrester 4 consecutive years – Overall points leader in last Forrester Wave with highest marks Award for Strategy – Winning Top solution for “Advanced Features” in Jupiter’s recent Web Analytics Buyers Guide. • Strong partner ecosystem – Over 70 digital media partnerships – Exclusive integration with IBM WebSphere Commerce – Integrated Technology Platform – Coremetrics Connect

Online Marketing and Business Optimization Suite … jointly developed and supported for IBM WebSphere Commerce Server LIVEprofiles™ create the foundation of a unique visitor experience Actionable Marketing Applications provide enterprise intelligence for precisely targeted campaigns, third-party web site analysis and measurable Search results Web Analytics solutions for rich segmentation analysis, ad-hoc reporting and industry specific benchmark performance Coremetrics Connect™ Import/ Export API provides Partner integration and utilization of client IP and/or visitor behavior

Our WebSphere Portal Based IBM Intranet…

Organizational Tabs Organizational tabs

Portlets Portlets

Key Tabs

Key Portlets

Geography

Roles – Portlet and Search Term Zoom

Agenda  Why Analytics?  What is the User Experience Optimization Initiative?  Comparing Server-side and Active Site Analytics  Overview on Server-side Site Analytics  Overview on Active Site Analytics  Coremetrics • Omniture • Webtrends • Future Outlook

Omniture • Public Company on NASDAQ: OMTR Company • $296M Revenue in 2008, 107% YOY Growth • Global Reach; 1100 Employees; 15 Countries • Global Market Leader for Web Analytics Leadership • 5000 Customers, 200 Fortune 500; 95% Retention • Industry Consulting, 24/7 ClientCare and Education • Over 3.5 Trillion Transactions Served in 2008 Infrastructure • 15,000 Servers Across Global Data Centers • Over 250 Patents and Patent Applications Partner • 700+ Channel Partners, 200+ Genesis Partners Ecosystem • Integrations with IBM WebSphere Commerce and Portal • Pending Global Alliance with IBM Global Services

Customer Success Over 5200 Customers Across Many Industries MEDIA 5 of Top 10 Media Companies RETAIL 6 of Top 10 Retailers FINANCE 4 of Top 5 Banks Learn More about the Omniture/IBM Alliance TRAVEL at Impact 2009 4 of Top 5 Travel Companies Gold Sponsor Booth G2 TELECOM 23 of the W ired 40 Birds of a Feather Session Today at Noon Breakout Session Today at 3:15pm MANUFACTURING 7 of the Top 10 Consumer Products Companies TECHNOLOGY 6 of the Top 10 Business W eek IT-100 AUTOMOTIVE 11 of Top 15 Automotive Companies

Agenda  Why Analytics?  What is the User Experience Optimization Initiative?  Comparing Server-side and Active Site Analytics  Overview on Server-side Site Analytics  Overview on Active Site Analytics  Coremetrics  Omniture • Webtrends • Future Outlook

Our Mission: Our Credentials: We turn numbers from your Created the web analytics market 15 • web site and throughout your years ago organization into understanding of your business and Countless industry firsts, including hosted • customers – solution 55 patents granted worldwide, 40 patents Understanding that • pending leads to action, State of the art data centers: never lost a • action that leads to byte success. of customer data Global, dedicated solutions consultants • and support • “100% of analytics functionality,” - Jupiter Research • 7000+ customers and 300+ employees • The preferred choice for top analytics

Webtrends Technology & Services Industry leading services and support for development and ongoing optimization of this customized solution Drive profitable traffic to your digital channels Optimize content, communications and the entire online experience Collect, access and share visitor-level digital data across the Enterprise Measure & quantify visitor engagement Identify and target your highest value visitors Listen, learn and participate in the social media conversation around your brand

WebSphere Overview Dashboard

Pages Report

Portlets Viewed

Breadcrumb

Download

Authenticated Usernames

Agenda  Why Analytics?  What is the User Experience Optimization Initiative?  Comparing Server-side and Active Site Analytics  Overview on Server-side Site Analytics  Overview on Active Site Analytics  Coremetrics  Omniture • Webtrends • Future Outlook

Our Mission: Our Credentials: We turn numbers from your Created the web analytics market 15 • web site and throughout your years ago organization into understanding of your business and Countless industry firsts, including hosted • customers – solution 55 patents granted worldwide, 40 patents Understanding that • pending leads to action, State of the art data centers: never lost a • action that leads to byte success. of customer data Global, dedicated solutions consultants • and support • “100% of analytics functionality,” - Jupiter Research • 7000+ customers and 300+ employees • The preferred choice for top analytics

Webtrends Technology & Services Industry leading services and support for development and ongoing optimization of this customized solution Drive profitable traffic to your digital channels Optimize content, communications and the entire online experience Collect, access and share visitor-level digital data across the Enterprise Measure & quantify visitor engagement Identify and target your highest value visitors Listen, learn and participate in the social media conversation around your brand

WebSphere Overview Dashboard

Pages Report

Portlets Viewed

Breadcrumb

Download

Authenticated Usernames

Agenda  Why Analytics?  What is the User Experience Optimization Initiative?  Comparing Server-side and Active Site Analytics  Overview on Server-side Site Analytics  Overview on Active Site Analytics  Coremetrics  Omniture  Webtrends • Future Outlook

Futures • Enhance integration with the Web Analytic Vendor products in WebSphere Portal 7.0 – Create an administrative portlet which enables the user to choose which web analytic product he/she is using. – WebSphere Portal will inject script/tags into the theme/ skins, portlets, or possibly content repository – Add portlets with dashboard and content / grouping segmentation reports • Provide portal and portlet views

Long-term Vision “A self-optimizing portal that automatically responds to the demand on the site and optimises for better results.” • Understand user behaviour on your Portal site and have your Portal automatically respond to usage patterns and optimise the user experience. • Set targets and have Portal and Analytics technologies work on achieving these goals. • Automatically compare alternative strategies and automatically select the ideal strategy based on user insight.

We love your Feedback! • Don’t forget to submit your Impact session and speaker feedback! Your feedback is very important to us, we use it to improve our conference for you next year. • Go to www.impact09guide.com on a smartphone device or a loaner device • From the Impact 2009 Online Conference Guide; – Select Agenda – Navigate to the session you want to give feedback on – Select the session or speaker feedback links – Submit your feedback

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Integrating IBM Web Sphere Portal With Web Analytic Hosted And Non Hosted Sites V1 R8

by Chris Sparshott

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Integrating IBM Web Sphere Portal With Web Analytic Hosted And Non Hosted Sites V1 R8 Presentation Transcript