Journalists & SEO
 Chris Snider • chrissniderdesign.com
What would you do
if you wanted to learn
   more about SEO?
You would go to....
Google processes 6 billion searches per month.
  Yahoo! processes 1.3 billion searches per month.
MSN/Live/Bing processes ...
84% of internet users conduct searches

2nd most popular daily Internet activity (behind e-mail)
drake university is searched 100,000 times each month
  iowa state fair is searched 60,500 times each month
des moines res...
Therefore: Search is a great
way to drive traffic to your site.

 And very likely the best way
 to drive traffic to your sit...
What you see when you perform a search...
paid search results
                          paid
                         search
                         results
natura...
Google OneBox
• 5 search engines receive more than
  90 percent of all search traffic
• Google,Yahoo, MSN, AOL, Ask
top 3 spots are seen 100 percent of time
10x traffic difference for 1st vs. 10th position
How people search
• Users no longer scroll down the page
• Instead, they submit multiple queries to
  narrow information
•...
Eyetrack and search...
How does SEO work?
   And how can it work for you?
Simplified SEO
• Build a great site with great content
• Find the right keywords - and put them in
  the right places
• Get...
What are the
elements of SEO?
title
                           URL

headlines



            text
And also your source code...
What Google shows...
title
                 meta description

              URL
But what if Google
doesn’t know I exist?
You need to get Google to crawl your site

One way to do that is to submit your blog to Google

    Search “submit site” o...
How to know if your site is being crawled:

Search cache:http://www.yoursite.com
How to improve
 your ranking
Figure out what words people should
         search to find your site.

   Remember: The goal is to be helpful
    to reade...
Why research?
• To find words people actually search
• To make sure you’re not trying to optimize
  a word you will never g...
http://freekeywords.wordtracker.com/gtrends/
Great resource tool is Google Keyword Tool
Where to use those keywords

             In your page Title
                In your URL
     In your headlines <h1> and <...
Good link:




 Bad link:
For individual posts:
Use your keywords in your headline, at the beginning.
Use your keywords in the first paragraph of the...
Spelling
  is hard

  Be sure to
 optimize for
the misspelled
   words
people will
   search.
Don’t use abbreviations

People search des moines not D.M.

People search Shawn Johnson not
   WDM gymnast Johnson
OR... Do use abbreviations
Google trends is your friend
Avoid those
pun headlines
When people search
online, they are far
   more literal.
Use the keywords in your post

Particularly important for newspapers, who seldom
   use the name of their town or state in...
Try to get other credible sites/blogs to link to you.

    Best way to do that is to link to them.
Write posts that people will want to link to:
Read other blogs - and comment on other blogs.

   Be sure to leave your URL when you comment.
Promote your best work on:
           • Digg
        • Delicious
          • Reddit
       • Newsvine
        • Facebook
 ...
Occasionally dip into Google Trends to see
     what topics people are suddenly searching.

      If those topics are rele...
Write articles/posts that people will want to link to.

Look closely at your metrics to see what is popular.
Chris Brogan’s most-linked-to posts:
link link link link link link link link link link link link link link link
link link link link link link link link link li...
ChrisSniderDesign.com

       @chrissnider

Linkedin.com/in/chrissnider2
Intro to SEO
Intro to SEO
Intro to SEO
Intro to SEO
Intro to SEO
Intro to SEO
Intro to SEO
Intro to SEO
Intro to SEO
Intro to SEO
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Intro to SEO

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This is the presentation I gave at Drake University in March 2010 on introduction to SEO for journalists and bloggers.

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Transcript of "Intro to SEO"

  1. 1. Journalists & SEO Chris Snider • chrissniderdesign.com
  2. 2. What would you do if you wanted to learn more about SEO?
  3. 3. You would go to....
  4. 4. Google processes 6 billion searches per month. Yahoo! processes 1.3 billion searches per month. MSN/Live/Bing processes 1.1 billion searches per month. Source: Nielsen Feb. 2010
  5. 5. 84% of internet users conduct searches 2nd most popular daily Internet activity (behind e-mail)
  6. 6. drake university is searched 100,000 times each month iowa state fair is searched 60,500 times each month des moines restaurants is searched 33,000 times/month west des moines is searched 450,000 times each month des moines is searched 5,000,000 times each month organic gardening is searched 165,000 times each month Source: Google Keyword Tool
  7. 7. Therefore: Search is a great way to drive traffic to your site. And very likely the best way to drive traffic to your site.
  8. 8. What you see when you perform a search...
  9. 9. paid search results paid search results natural search results
  10. 10. Google OneBox
  11. 11. • 5 search engines receive more than 90 percent of all search traffic • Google,Yahoo, MSN, AOL, Ask
  12. 12. top 3 spots are seen 100 percent of time
  13. 13. 10x traffic difference for 1st vs. 10th position
  14. 14. How people search • Users no longer scroll down the page • Instead, they submit multiple queries to narrow information • sandals > women’s sandals > women’s merrell sandals > blue women’s merrell sandals
  15. 15. Eyetrack and search...
  16. 16. How does SEO work? And how can it work for you?
  17. 17. Simplified SEO • Build a great site with great content • Find the right keywords - and put them in the right places • Get other quality sites to link to you
  18. 18. What are the elements of SEO?
  19. 19. title URL headlines text
  20. 20. And also your source code...
  21. 21. What Google shows... title meta description URL
  22. 22. But what if Google doesn’t know I exist?
  23. 23. You need to get Google to crawl your site One way to do that is to submit your blog to Google Search “submit site” or “submit blog” Or/and get other sites to link to your site. When their site is crawled, it will crawl your site.
  24. 24. How to know if your site is being crawled: Search cache:http://www.yoursite.com
  25. 25. How to improve your ranking
  26. 26. Figure out what words people should search to find your site. Remember: The goal is to be helpful to readers, not to trick them. Then: Research those words.
  27. 27. Why research? • To find words people actually search • To make sure you’re not trying to optimize a word you will never get ranked for
  28. 28. http://freekeywords.wordtracker.com/gtrends/
  29. 29. Great resource tool is Google Keyword Tool
  30. 30. Where to use those keywords In your page Title In your URL In your headlines <h1> and <h2> On the page In your meta data (not as important for SEO) In links to your site
  31. 31. Good link: Bad link:
  32. 32. For individual posts: Use your keywords in your headline, at the beginning. Use your keywords in the first paragraph of the article.
  33. 33. Spelling is hard Be sure to optimize for the misspelled words people will search.
  34. 34. Don’t use abbreviations People search des moines not D.M. People search Shawn Johnson not WDM gymnast Johnson
  35. 35. OR... Do use abbreviations
  36. 36. Google trends is your friend
  37. 37. Avoid those pun headlines
  38. 38. When people search online, they are far more literal.
  39. 39. Use the keywords in your post Particularly important for newspapers, who seldom use the name of their town or state in posts (because it’s assumed by print readers).
  40. 40. Try to get other credible sites/blogs to link to you. Best way to do that is to link to them.
  41. 41. Write posts that people will want to link to:
  42. 42. Read other blogs - and comment on other blogs. Be sure to leave your URL when you comment.
  43. 43. Promote your best work on: • Digg • Delicious • Reddit • Newsvine • Facebook • Twitter • Other blogs Just don’t overdo it.
  44. 44. Occasionally dip into Google Trends to see what topics people are suddenly searching. If those topics are relevant to your site/blog, take advantage of that fact (and optimize appropriately)
  45. 45. Write articles/posts that people will want to link to. Look closely at your metrics to see what is popular.
  46. 46. Chris Brogan’s most-linked-to posts:
  47. 47. link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link
  48. 48. ChrisSniderDesign.com @chrissnider Linkedin.com/in/chrissnider2

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