Intro to Facebook Pages

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Presentation about Facebook pages created 2013 and revised Jan. 2014 for my social media strategies class.

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Intro to Facebook Pages

  1. 1. Facebook Pages Social Media Strategies | 2014
  2. 2. Facebook Key Facts • 819 million monthly active users on mobile products as of June 30, 2013. • 699 million daily active users on average in June 2013. • Approximately 80% of daily active users are outside the U.S. and Canada. • 1.15 billion monthly active users as of June 2013. • 1 in 5 U.S. website pageviews goes to Facebook.
  3. 3. Why Facebook Pages? • Facebook Insights (data, data, data) • Timeline options • Apps/custom tabs • Advertising • High rank in Google search • Mobile friendly • Targeted posts / post options
  4. 4. Facebook Insights
  5. 5. Facebook Insights
  6. 6. Timeline
  7. 7. Apps/Custom tabs
  8. 8. Contests Apps are still a great way to run contests. Bonus entries for sharing. Bonus entries for Liking another page.
  9. 9. Advertising • Allows you to get into the FB news feed • Promoted posts allow your posts to reach a wider audience • Sponsored stories show your ad to relevant people • Ads just got bigger
  10. 10. 20 percent rule
  11. 11. 20% rule still applies to cover images in Facebook ads.
  12. 12. Facebook ads analytics
  13. 13. Google Search • 8.5% of search clicks go to Facebook Source: Experian 2013 Digital Marketing Report
  14. 14. Mobile
  15. 15. Mobile (check-ins)
  16. 16. Mobile (check-ins)
  17. 17. Mobile (check-ins) Your friends see where you’re at.
  18. 18. Post options
  19. 19. Post options
  20. 20. Tell your whole story Cover photo
  21. 21. Cover photo is important...
  22. 22. Tell your whole story Milestones
  23. 23. Tell your whole story Pin to top (will remain for 7 days)
  24. 24. Tell your whole story Highlight posts
  25. 25. Tell your whole story
  26. 26. What to share
  27. 27. What to share • Things that make you unique • Things that show you’re human • Info from other local businesses (community) • Things that encourage interaction • Tips in your area of expertise • Responses back to customers • Peek behind the curtain
  28. 28. What gets into the feed • The more you interact with with a page, the more likely you are to see that page content in the future
  29. 29. To get more interaction • Be relevant (know your audience) • Keep it short (less than 100 characters) • Ask questions • Use eye-catching images • Use fill in the blanks_________ • Ask for interaction
  30. 30. What counts as interaction
  31. 31. To get more interaction • Offer value • Be entertaining • Be educational • Understand what gets into the news feed
  32. 32. How to get followers • Organically - through interaction • Buy Facebook ads and sponsored stories • Run contests (and team up with others) • Deals and offers • Post to your own Facebook profile
  33. 33. More importantly • Focus on quality followers • Who cares if you have 1,000,000 followers if they can’t help you succeed
  34. 34. How to set up page • facebook.com/pages/create This one allows people to check in at your business

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