Facebook for Business  Chris Snider | ChrisSniderDesign.com
Why Facebook?• People like and comment an average  of 3.2 billion times every day.• More than a billion monthly active use...
Why Facebook Pages?• Facebook Insights (data, data, data)• Timeline options• Apps/custom tabs• Advertising• High rank in G...
Facebook Insights
Facebook Insights
Timeline
Apps/Custom tabs
Contests      Apps are the only way      to run contests      Bonus entries for      sharing      Bonus entries for      L...
Advertising• Allows you to get into the FB news feed• Promoted posts allow your posts  to reach a wider audience• Sponsore...
Google Search• 8.5% of  search  clicks  go to  Facebook
Mobile
Mobile (check-ins)
Mobile (check-ins)
Mobile (check-ins)Your friends see where you’re at.
Post options
Post options
How to set up page       • facebook.com/pages/create   This oneallows peopleto check in atyour business
Tell your whole story       Cover photo
Cover photo just got more important
Tell your whole storyMilestones
Tell your whole story Pin to top(will remain for 7 days)
Tell your whole storyHighlight posts
Tell your whole story
What to share
What to share• Things that make you unique• Things that show you’re human• Info from other local businesses (community)• T...
To get more interaction• Be relevant (know your audience)• Keep it short (100-150 characters)• Ask questions• Use eye-catc...
To get more interaction• Offer value• Be entertaining• Be educational• Understand Edgerank
Edgerank• Edgerank is how Facebook decides which  updates you want to see and which ones  you do not want to see• Affinity ...
edgerank.net• Affinity score •   Affinity Score means how "connected" a particular user is to the Edge.     For example, Im ...
How to get followers• Organically - through interaction• Buy Facebook ads and sponsored stories• Run contests (and team up...
Questions         Chris Snider         @chrissniderfacebook.com/chrissniderdesign     chrissniderdesign.com
Facebook for businesses
Facebook for businesses
Facebook for businesses
Facebook for businesses
Facebook for businesses
Facebook for businesses
Facebook for businesses
Facebook for businesses
Upcoming SlideShare
Loading in …5
×

Facebook for businesses

573 views

Published on

Presentation on Facebook for business for KMA Radio advertisers on March 22, 2013.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
573
On SlideShare
0
From Embeds
0
Number of Embeds
97
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facebook for businesses

  1. 1. Facebook for Business Chris Snider | ChrisSniderDesign.com
  2. 2. Why Facebook?• People like and comment an average of 3.2 billion times every day.• More than a billion monthly active users.*• 618 million daily active users.*• 680 million monthly active users on Facebook mobile products.*• 1 in 5 U.S. website pageviews goes to Facebook. *As of Dec. 2012
  3. 3. Why Facebook Pages?• Facebook Insights (data, data, data)• Timeline options• Apps/custom tabs• Advertising• High rank in Google search• Mobile friendly• Targeted posts / post options
  4. 4. Facebook Insights
  5. 5. Facebook Insights
  6. 6. Timeline
  7. 7. Apps/Custom tabs
  8. 8. Contests Apps are the only way to run contests Bonus entries for sharing Bonus entries for Liking another page
  9. 9. Advertising• Allows you to get into the FB news feed• Promoted posts allow your posts to reach a wider audience• Sponsored stories show your ad to relevant people
  10. 10. Google Search• 8.5% of search clicks go to Facebook
  11. 11. Mobile
  12. 12. Mobile (check-ins)
  13. 13. Mobile (check-ins)
  14. 14. Mobile (check-ins)Your friends see where you’re at.
  15. 15. Post options
  16. 16. Post options
  17. 17. How to set up page • facebook.com/pages/create This oneallows peopleto check in atyour business
  18. 18. Tell your whole story Cover photo
  19. 19. Cover photo just got more important
  20. 20. Tell your whole storyMilestones
  21. 21. Tell your whole story Pin to top(will remain for 7 days)
  22. 22. Tell your whole storyHighlight posts
  23. 23. Tell your whole story
  24. 24. What to share
  25. 25. What to share• Things that make you unique• Things that show you’re human• Info from other local businesses (community)• Things that encourage interaction• Tips in your area of expertise• Responses back to customers
  26. 26. To get more interaction• Be relevant (know your audience)• Keep it short (100-150 characters)• Ask questions• Use eye-catching images• Use fill in the blanks_________• Ask for interaction
  27. 27. To get more interaction• Offer value• Be entertaining• Be educational• Understand Edgerank
  28. 28. Edgerank• Edgerank is how Facebook decides which updates you want to see and which ones you do not want to see• Affinity score + Edge Weight + Time Decay
  29. 29. edgerank.net• Affinity score • Affinity Score means how "connected" a particular user is to the Edge. For example, Im friends with my brother on Facebook. In addition, I write frequently on his wall, and we have fifty mutual friends. I have a very high affinity score with my brother, so Facebook knows Ill probably want to see his status updates.• Edge Weight • Each category of edges has a different default weight. In plain English, this means that comments are worth more than likes.• Time Decay • As a story gets older, it loses points because its "old news."
  30. 30. How to get followers• Organically - through interaction• Buy Facebook ads and sponsored stories• Run contests (and team up with others)• Deals and offers• Post to your own Facebook profile
  31. 31. Questions Chris Snider @chrissniderfacebook.com/chrissniderdesign chrissniderdesign.com

×