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Facebook for businesses

Facebook for businesses



Presentation on Facebook for business for KMA Radio advertisers on March 22, 2013.

Presentation on Facebook for business for KMA Radio advertisers on March 22, 2013.



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    Facebook for businesses Facebook for businesses Presentation Transcript

    • Facebook for Business Chris Snider | ChrisSniderDesign.com
    • Why Facebook?• People like and comment an average of 3.2 billion times every day.• More than a billion monthly active users.*• 618 million daily active users.*• 680 million monthly active users on Facebook mobile products.*• 1 in 5 U.S. website pageviews goes to Facebook. *As of Dec. 2012
    • Why Facebook Pages?• Facebook Insights (data, data, data)• Timeline options• Apps/custom tabs• Advertising• High rank in Google search• Mobile friendly• Targeted posts / post options
    • Facebook Insights
    • Facebook Insights
    • Timeline
    • Apps/Custom tabs
    • Contests Apps are the only way to run contests Bonus entries for sharing Bonus entries for Liking another page
    • Advertising• Allows you to get into the FB news feed• Promoted posts allow your posts to reach a wider audience• Sponsored stories show your ad to relevant people
    • Google Search• 8.5% of search clicks go to Facebook
    • Mobile
    • Mobile (check-ins)
    • Mobile (check-ins)
    • Mobile (check-ins)Your friends see where you’re at.
    • Post options
    • Post options
    • How to set up page • facebook.com/pages/create This oneallows peopleto check in atyour business
    • Tell your whole story Cover photo
    • Cover photo just got more important
    • Tell your whole storyMilestones
    • Tell your whole story Pin to top(will remain for 7 days)
    • Tell your whole storyHighlight posts
    • Tell your whole story
    • What to share
    • What to share• Things that make you unique• Things that show you’re human• Info from other local businesses (community)• Things that encourage interaction• Tips in your area of expertise• Responses back to customers
    • To get more interaction• Be relevant (know your audience)• Keep it short (100-150 characters)• Ask questions• Use eye-catching images• Use fill in the blanks_________• Ask for interaction
    • To get more interaction• Offer value• Be entertaining• Be educational• Understand Edgerank
    • Edgerank• Edgerank is how Facebook decides which updates you want to see and which ones you do not want to see• Affinity score + Edge Weight + Time Decay
    • edgerank.net• Affinity score • Affinity Score means how "connected" a particular user is to the Edge. For example, Im friends with my brother on Facebook. In addition, I write frequently on his wall, and we have fifty mutual friends. I have a very high affinity score with my brother, so Facebook knows Ill probably want to see his status updates.• Edge Weight • Each category of edges has a different default weight. In plain English, this means that comments are worth more than likes.• Time Decay • As a story gets older, it loses points because its "old news."
    • How to get followers• Organically - through interaction• Buy Facebook ads and sponsored stories• Run contests (and team up with others)• Deals and offers• Post to your own Facebook profile
    • Questions Chris Snider @chrissniderfacebook.com/chrissniderdesign chrissniderdesign.com