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  • 1. Des Moines Register beat blogs
    • 60+ beat blogs by staffers
    • Each blog has unique focus and goals
    • Reporters are experts and provide extra info, links, photos, videos, interaction
    • Readers can subscribe via e-mail and RSS
    3,500 subscribers
  • 2.  
  • 3.  
  • 4.  
  • 5. @DM_in_the_PM @JenniferJJacobs @ReidForgrave @DanPiller @newbiz_dmreg @SophiaAhmad @KMracek @JasonClayworth @KObradovich @TomBeaumont @Enviroscribe @CynthiaReynaud @NJobst @SeanKeeler @JohnNaughton @RobWGray @RandyPete @AndrewMLogue @JuliaThompson @Brianne_Sanchez @JoeLawler @JoeBobHawkins @TimPaluch @TFPerry @AJHolladay @MichaelMorain @ChrisSnider @KyleMunson @YvonneBeasley @Vickieashwill @Jess_Knight @ElizabethOwens @PhilipBrasher @KaylaDMRBiz @WilliamPetroski @ArturoFernandez @LindaFandel @MarkEmmert @Gary_Lake @JensManuel @AdamBelz @DMRegister @DMRHawkeyes @DMRCyclones @metromixdm @dmjuice @DMRPanthers @DMRSports @DMRBiz @DMRPolitics @DM_MomsLikeMe @RAGBRAI_Iowa 50+ staff accounts. 46,000 followers. @DMRegisterDeals
  • 6. Des Moines Register Des Moines Register Opinion DesMoines.MomsLikeMe.com desmoines.metromix.com D.M. in the P.M. Kyle Munson’s Iowa Juice Magazine RAGBRAI Hawk Central Cyclones Insider Drake Bulldogs coverage UNI Panthers coverage High School Insider Central Iowa Networking 14 brand pages. 35,000 fans.
  • 7. Social media in action: Slipknot death On Twitter: 800 people linked to us; 100 new followers 12 percent of traffic from Facebook & Twitter
  • 8.  
  • 9. Social media in action: Slipknot death
    • Twitter feed on DesMoinesRegister.com
    • Asked for fan remembrances on all platforms
    • Blog posts as story evolved to provide context
  • 10.