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ICM Conference Shanghai Nov 2009 Green Electronics
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ICM Conference Shanghai Nov 2009 Green Electronics

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Presentation for conference ICM on electronics recycling in Shanghai Nov 2009

Presentation for conference ICM on electronics recycling in Shanghai Nov 2009

Published in: Business, Technology

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  • 1. 4th World Recycling Forum • Shanghai ’09 y g g Producing electronics with p post-consumer regenerated g materials (PCR) - from supply chain to supply cycle - Chris Slijkhuis, Director Sourcing 采购总监
  • 2. Agenda 内容 The EU “push”-model – legislation driven E-Waste market The US “pull”-model – product/market standard driven The Chinese “collaboration model production of green collaboration model” electronics in good collaboration between OEM’s and EMS Combining th C bi i these 3 t trends converts th S d t the Supply Ch i i a l Chain in Supply Cycle Converting the Supply Chain into a Supply Cycle 使供应链变成供应圈
  • 3. The European „push model“ The European Union Legislation pushes end-of-life goods to be treated in an environmentally responsible way
  • 4. The European Union WEEE Legislation WEEE legislation of 2003 is being re-written – WEEE re-cast Quite a big percentage (>50%) leaks from the system; the EU is working on this Based upon the WEEE legislation, the EU also has implemented RoHS The Waste Shipment Regulation (WSR) prohibits export of E-Waste, WSR allows certain fractions to be exported for recycling such as plastics The EU are implementing REACH for all products E-Waste E Waste now is 9.3 Mio MT’s but expected to grow to over 12 Mio MT’s 93 MT’s,
  • 5. Composition and Quantity of E-Waste Small Domestic and Consumer Equipment q p 32% Large Household Appliances 43% IT, IT Computing and Telecom 15% Household Cooling Equipment 10% Total 18,5 kg per inhabitant or some 9 Mio MT‘s for the EU SOURCE: Various studies, UNU and NVMP data
  • 6. Composition of E-Waste Printed Pi t d Ceramics R bb Oth C i Rubber Other Other Oth Circuit Wood 2% 1% 5% metals Boards 3% 1% 3% Aluminium 5% Plastic BFR 5% Iron & Steel Glass 48% 5% Copper 7% Plastic non BFR 15% Plastics represent approx. 20 % of weight in WEEE
  • 7. Post-consumer plastics were mostly discarded • Metals from durable goods recycled at 90+% rates • Plastics have high intrinsic value but extremely low recycle rate 120% Recyle Rates 100% 80% 60% 40% 20% 0% Glass Steel Paper Aluminum High Value Plastics
  • 8. The Sustainable Model of Re-Producing plastics Procurement Processing Selling • Growing supply • Mechanical ‘mining’  • “Green” products process • Land‐filled/Incinerated • Virgin‐like quality possible • Self‐replenishing • < 10% of energy • More sustainable business • Sustainable and  • <10% of water consumption • PCR plastics growing supply growing supply • Save about 1‐3 tons CO2/ton
  • 9. CO2 Impact of MBA Polymers Recycling SOURCE: Extracted from EMPA Study Roland Hischier July 2009
  • 10. The US „push model“ The American EPEAT initiatives develop a pull for recycled materials and green products
  • 11. Not easy to find way in the forest of green labels Nordic Swan Blue Angel (Germany) Ecomark (Japan) Ecoflower (EU) EU Computer Association Terrachoice TCO Development ( (Canada)) (Sweden)
  • 12. EPEAT is very active EPEAT created to compare durable goods products on environmental attributes. US government are required to buy “greener” products. Federal agencies must purchase EPEAT registered products Growing number of companies prefer higher EPEAT ratings Current EPEAT users have a buying power of over 20 bn $!
  • 13. How does EPEAT work? 51 Criteria developed in each of the following categories: Environmentally Sensitive Materials Materials Selection Design for End of Life Product Longevity/Life Cycle Extension Energy Conservation End of Life Management Corporate Performance Packaging Multi-stakeholder meetings to create and vote on criteria. EPA, EPA other gov’t agencies NGOs OEMs IEEE recyclers suppliers etc gov t agencies, NGOs, OEMs, IEEE, recyclers, suppliers, etc. EPEAT Bronze Meets the 23 required criteria EPEAT Silver Those 23 criteria and at least 14 optional EPEAT Gold Those 23 criteria and at least 21 optional
  • 14. The Chinese „collaboration“ model In China OEM’s, EMS’s and material and component companies put th electronics t t the l t i together i t appliances i collaborative t th into li in ll b ti teamwork. k
  • 15. Teamworking to a create a green product Original Equipment O i i lE i t Manufacturer OEM
  • 16. OEM role in this teamwork Design products that appeal to the public and the market • EPEAT and other environmental help creating a demand for green products • Design for environment and re-use & recycling • RoHS and REACH compliant products require new materals Market these products • Create demand and awareness for green attributes • Sustainability is becoming a major differentiator Qualify new materials and work practices: • As RoHS A R HS did f l d f for lead-free soldering ld i • Now more and more recycled materials need to be qualified Identify new potential sources and suppliers of green materials: Design these new materials into new equipment: • A lot of testing is required.
  • 17. Some examples of recent green products Europe - Electrolux “Made with 55% recycled plastic, the Ultra  Silencer Green from Electrolux is the most  energy‐efficient cleaner on the market. Its  new, high‐efficiency motor reduces the Ultra  Silencer’s energy consumption by 33%  compared to a standard 2,000 watt vacuum  cleaner. Because Ultra Silencer Green is made  out of recycled materials, it is only available  in black, as this color allows to achieve the  best looking finish and quality when using  recycled materials. To signify Eco friendliness  of the Green vacuum cleaner, Electrolux  designers added signature elements of green  on the graphics and buttons.” SOURCE: Electrolux Pressrelease
  • 18. HP combines more than one green attribute • HPwebsite refers to “ECOHIGHLIGHTS” 20% recycled plastics as the top eco-attribute. • Consistent with surveys that eco-consumers value recycling/recycled eco consumers content second only to energy.
  • 19. Teamworking to a create a green product Original Equipment O i i lE i t Manufacturer OEM Electronic Manufacturing Services Company EMS
  • 20. The EMS role in this teamwork Pooling manufacturing resources • Large scale manufacturing – economies of scale • Able to react quicker to the large fluctuations in volatile markets • Purchasing power and optimizing stocks Allowing re-location to low-labor cost markets • Taking over the production facilities in high-wage countries • And A d moving them to l i th t lower cost areas i th F E t i l Chi t in the Far East incl. China Leaving the OEM’s to concentrate on their core competences • Developing complex new appliances • Marketing these on the global market Taking care of value add services such as • Distribution d logistics Di t ib ti and l i ti • Repair and warrantee services And lately adding design services such as ODM • Designing and engineering new electronic products
  • 21. Teamworking to a create a green product Original Equipment O i i lE i t Manufacturer OEM Electronic Manufacturing Services Company EMS Material & component Supplier
  • 22. The recycled materials manufacturer Procuring post-consumer electronics fractions • From many different sources with differing processes • Complex logistics required Processing complex and variable streams of material • E-Waste plastics contain many polymers difficult to separate • Technology development is new and much more complex than for metals Producing materials that are compliant to legislation • Legislation becomes ever more complex • Substances of concern (BFR’s, heavy metals) need to be separated • And these substances need to be discarded properly The requirements for new electronic products are demanding • Processing parameters need to be similar to “virgin” materials A global supply of material is required for global electronics market g pp y q g
  • 23. Final Product Quality Control as for Virgin Materials
  • 24. Lot’s of processing data are needed
  • 25. Production and Product Certificates
  • 26. The first global plastics recycling company UK Austria  Austria USA China  26
  • 27. But...global teamwork does it... Putholes on the way to a greener world Teamwork to push Teamwork to pull Teamwork to collaborate and eventually we will get there...
  • 28. MBA Polymers is a good „home“ for your WEEE plastics......thank you 从供应链到供应环…谢谢