The persuasive speech                       SLCC        Fairview High School
The goal of a persuasivespeech:• Convince your audience think, believe, or act  as you want them to.
Before we beginGet out your writer’s notebook to write when Iask you directed questions on the followingslides.
A persuasive speech seeks to• Establish a fact   o   E.g., Coffee drinkers have (do not have) a higher risk of       heart...
Persuasive speeches usevarious appeals• Pathos• Ethos• Logos• As I explain these, write down which one you  plan to use.
Persuasive speeches usevarious appeals• Emotional appeal (pathos)  o   Cite specifics  o   Use vivid language  o   Include...
Persuasive speeches usevarious appeals• Establish your character and ethics (ethos)  o Show you are competent to be talkin...
Persuasive speeches usevarious appeals• Apply logical reasoning (logos)  o   Use reasons supported by evidence to      exp...
Which type of appeal will youuse? Why?• Pathos (emotion)OR• Ethos (character/ethics)OR• Logos (reasoning)
Persuasive speeches use variousappeals, and no matter what kindof appeal you use,• Maintain ethical standards• It is uneth...
Adapt your persuasive speechto your audience• Toward your topic, your audience could be  o   Mostly favorable  o   Mostly ...
Adapting to a favorableaudience• A favorable audience means most of the  listeners agree with you.• Need to sustain and bu...
Adapting to a neutral audience• A neutral audience is one in which the  majority of the listeners have not reached a  deci...
Adapting to an apatheticaudience• An apathetic audience is one in which the  majority of the listeners have no interest in...
Adapting to a hostile audience• A hostile audience is one in which the majority  of the listeners oppose your thesis.• Nee...
Delivering your speechconvincingly• Use, but don’t overuse, visual materials• Google presentation slides  o   With minimal...
Delivering your speechconvincingly• Respond to feedback  o Read your audience as you speak and adjust    your delivery  o ...
Effective speaking practices•   What have you learned about this?•   Eye contact.•   Volume.•   Pacing.•   PRACTICE PRACTI...
There are some differenceswhen you speakFrom how you might say things when you write.You might never say in an essay:• “In...
Our plan• Speeches will start Friday (12/9) and  continue into the final exam time.  o   Well look at the schedule today.•...
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The persuasive speech

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The persuasive speech

  1. 1. The persuasive speech SLCC Fairview High School
  2. 2. The goal of a persuasivespeech:• Convince your audience think, believe, or act as you want them to.
  3. 3. Before we beginGet out your writer’s notebook to write when Iask you directed questions on the followingslides.
  4. 4. A persuasive speech seeks to• Establish a fact o E.g., Coffee drinkers have (do not have) a higher risk of heart disease.OR• Change a belief o E.g., It is (is not) wrong to avoid jury duty.OR• Move an audience to act on a policy o E.g., Funding for space exploration should (should not) be increased.• Which one will you do with your research paper topic?
  5. 5. Persuasive speeches usevarious appeals• Pathos• Ethos• Logos• As I explain these, write down which one you plan to use.
  6. 6. Persuasive speeches usevarious appeals• Emotional appeal (pathos) o Cite specifics o Use vivid language o Include personal references
  7. 7. Persuasive speeches usevarious appeals• Establish your character and ethics (ethos) o Show you are competent to be talking about your topic o Be sincere and genuine in your delivery o Be energetic and enthusiastic about your topic o Prove you are a credible voice on your topic
  8. 8. Persuasive speeches usevarious appeals• Apply logical reasoning (logos) o Use reasons supported by evidence to explain/justify your thesis  Evidence from your life experience  Evidence from your research  Evidence from other people
  9. 9. Which type of appeal will youuse? Why?• Pathos (emotion)OR• Ethos (character/ethics)OR• Logos (reasoning)
  10. 10. Persuasive speeches use variousappeals, and no matter what kindof appeal you use,• Maintain ethical standards• It is unethical for public speakers o To lie or deceive o To distort o To engage in name-calling o To attack a person or an idea without giving evidence o To deny the opposition the right to reply• Avoid manipulating your audience. o Persuade; do not manipulate
  11. 11. Adapt your persuasive speechto your audience• Toward your topic, your audience could be o Mostly favorable o Mostly neutral o Mostly apathetic o Mostly hostile• You need to determine the audience’s stance and read them as you are speaking to make sure you adjust your delivery accordingly.• What is THIS audience’s stance toward your thesis? o Write it down in your writer’s notebook!
  12. 12. Adapting to a favorableaudience• A favorable audience means most of the listeners agree with you.• Need to sustain and build on their favorable attitude.
  13. 13. Adapting to a neutral audience• A neutral audience is one in which the majority of the listeners have not reached a decision about your thesis.• They will listen to all sides of an argument equally, so you need to give them information to persuade them to take a stand.
  14. 14. Adapting to an apatheticaudience• An apathetic audience is one in which the majority of the listeners have no interest in your thesis.• Need to show how your thesis affects them personally to persuade.
  15. 15. Adapting to a hostile audience• A hostile audience is one in which the majority of the listeners oppose your thesis.• Need to show the listeners that they are being fair in listening to you, that what you have to say matters to them, and that you are worth listening to.
  16. 16. Delivering your speechconvincingly• Use, but don’t overuse, visual materials• Google presentation slides o With minimal information on them. o Use them to emphasize key points. o If everything you want to say is on the slides, why should we listen to you?• Or a Prezi! o Still go for minimal and use the Prezi to emphasize key points. o A Prezi can get wickedly distracting, so be careful.
  17. 17. Delivering your speechconvincingly• Respond to feedback o Read your audience as you speak and adjust your delivery o Audience looks bored? Boost your energy level. o Neutral audience starts to show signs of doubt? Spend more time detailing your evidence. o Don’t deliver your speech as if it is set in stone:  As needed, add a point, shorten a point, speed up, slow down, or even insert some humor!
  18. 18. Effective speaking practices• What have you learned about this?• Eye contact.• Volume.• Pacing.• PRACTICE PRACTICE PRACTICE o Need to be very familiar with your speech o Time yourself. I will cut you off at 4 minutes. If your speech is less than 3 minutes, it will affect your grade. o Prompt yourself  With note cards or your visual aide
  19. 19. There are some differenceswhen you speakFrom how you might say things when you write.You might never say in an essay:• “In this speech, first I will_________, then I will, and finally I will _____________.”• “I’ve explained ________________, now I will detail how _________________.”• “According to…”Why are these things necessary?
  20. 20. Our plan• Speeches will start Friday (12/9) and continue into the final exam time. o Well look at the schedule today.• So, that means o Tuesday and block day are work sessions for this task• Listening task…
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