Comparison of interviews of one celebrity with a gossip magazine and
The type of design for my investigation is cross-section research. The data occurs at
the same time with some variables (the celebrity).
In terms of the epistemological perspective, my investigation is positivist traditional.
Positivism refers tothe fact that knowledge can be proven.
I will be gathering information from texts in print material as my investigation is
based on magazines. My sample could be representative of wider material such as
other women’s gloss magazines, however not to other types of magazines; I predict
that women will be portrayed in a wide variety of different ways depending on the
type of magazine they’re featured in, for example a sports magazine or a music
magazine because each of these magazines are specialised in different topics
therefore using completely different lexis and semantics.
I chose the magazines based on a cross-section – selecting magazines with the same
celebrity so that more variables are controlled to make the data more reliable and
valid. Both of the magazines share target audience, too, therefore it will be
interesting to see the linguistic differences despite the only difference being
Experimenter effects can be quite hard to avoid however, as I will not be hosting a
full investigation with participants, The Hawthorne Effect will not apply to my
investigation. The experimenter-expectancy effects can be avoided by not choosing
biased texts. The texts that I have chosen are not biased therefore it should be
The data that I am using is coming from the public domain as both texts have
previously been published as they are magazine articles. There is not too much
concern for ethics in terms of this type of data, especially as my texts are not biased.
The texts are not harmful in any way and do not support any agenda’s.