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Methodology Methodology Document Transcript

  • Methodology Comparison of interviews of one celebrity with a gossip magazine and fashion/music magazine 1. Design 2. Participants/data 3. Ethics 4. Methods 5. Procedure 1. Design The type of design for my investigation is cross-section research. The data occurs at the same time with some variables (the celebrity). In terms of the epistemological perspective, my investigation is positivist traditional. Positivism refers tothe fact that knowledge can be proven. Case study 2. Participants/data I will be gathering information from texts in print material as my investigation is based on magazines. My sample could be representative of wider material such as other women’s gloss magazines, however not to other types of magazines; I predict that women will be portrayed in a wide variety of different ways depending on the type of magazine they’re featured in, for example a sports magazine or a music magazine because each of these magazines are specialised in different topics therefore using completely different lexis and semantics. I chose the magazines based on a cross-section – selecting magazines with the same celebrity so that more variables are controlled to make the data more reliable and valid. Both of the magazines share target audience, too, therefore it will be interesting to see the linguistic differences despite the only difference being contextual. Experimenter effects can be quite hard to avoid however, as I will not be hosting a full investigation with participants, The Hawthorne Effect will not apply to my investigation. The experimenter-expectancy effects can be avoided by not choosing
  • biased texts. The texts that I have chosen are not biased therefore it should be successfully avoided. 3. Ethics The data that I am using is coming from the public domain as both texts have previously been published as they are magazine articles. There is not too much concern for ethics in terms of this type of data, especially as my texts are not biased. The texts are not harmful in any way and do not support any agenda’s. 4. Methods