Build An Online Profile for Your Career


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Discover how an effective online profile with linked online accounts can increase your career opportunities. Learn about online career profiles beyond just single-social network site profiles and how to use them to market yourself and make your career!

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  • To learn more about how to market yourself and 'Build an Online Profile to Increase Career Opportunities', register for this free event:

    Marketing Yourself: Build an Online Profile to Increase Career Opportunities
    Monday, September 13, 2010
    Join us for coffee and a discussion on how to Market Yourself!
    Increase Your Career Opportunities with an Online Profile

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    * I want to move forward in my career, but I'm always getting passed over for promotions.
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  • Think of your Online Profile as You, in Digital Form It’s displaying who you are to others through locations on the internet.
  • Build An Online Profile for Your Career

    1. 1. Build An Online Profile <ul><li>Express Who You Are & Increase Your Career Options. </li></ul>Idiom Strategies© 2010
    2. 2. What We’ll Be Covering <ul><li>Defining an Online Profile </li></ul><ul><ul><li>Where online profiles exist. </li></ul></ul><ul><ul><li>Why you should care about having an online profile. </li></ul></ul><ul><li>How an Online Profile Can Benefit Your Career </li></ul><ul><ul><li>What to avoid so your profile doesn’t harm your career. </li></ul></ul><ul><li>Building Your Online Profile </li></ul><ul><ul><li>Personal and professional goals help define your optimal online profile. </li></ul></ul><ul><ul><li>Nobody said it would be easy. </li></ul></ul>Idiom Strategies© 2010
    3. 3. What’s an Online Profile? <ul><li>Why you should care. </li></ul><ul><li>Why you should have one. </li></ul>Idiom Strategies© 2010
    4. 4. What’s an Online Profile? <ul><li>It’s You, in Digital Form. </li></ul><ul><ul><li>As much or as little as you want to share </li></ul></ul><ul><ul><ul><li>Personal Details, Contact Information & Calendars </li></ul></ul></ul><ul><ul><ul><li>Images, Videos & Audio Files </li></ul></ul></ul><ul><ul><ul><li>Communications & Documents </li></ul></ul></ul><ul><ul><ul><li>Lifestyle Information </li></ul></ul></ul><ul><ul><ul><li>Social Media & Web 2.0 Networks, Accounts, Communities </li></ul></ul></ul><ul><ul><li>What others share about you </li></ul></ul><ul><ul><li>Information you “claim” or “tag” </li></ul></ul><ul><li>Your Online participation </li></ul>Idiom Strategies© 2010
    5. 5. Where Do Online Profiles Exist? Idiom Strategies© 2010 <ul><li>Locations </li></ul><ul><ul><li>Websites, Blogs, Wikis, Microblogs </li></ul></ul><ul><ul><li>Social Networks, Sharing Sites </li></ul></ul><ul><ul><li>Online Communities, Forums, Chat-rooms </li></ul></ul><ul><ul><li>Third-Party Software-as-a-Service Application Providers </li></ul></ul><ul><ul><li>Computers </li></ul></ul><ul><ul><li>Mobile Devices (Cell phones, PDAs, etc.) </li></ul></ul>
    6. 6. Every Network/Site Has You Create a Profile? Idiom Strategies© 2010 <ul><li>1 Person, 1 Set of Personal Details = 1 Online Profile </li></ul><ul><ul><li>Multi-Locational </li></ul></ul><ul><ul><li>Interconnected Locational Accounts </li></ul></ul><ul><ul><li>Static & Dynamic Locations </li></ul></ul><ul><ul><li>Free & Paid-for Locations </li></ul></ul><ul><li>Hyperlinked Locations/Accounts = 1 Online Profile </li></ul>
    7. 7. Who Cares About an Online Profile? <ul><li>79% of US hiring managers & recruiters look for information about job applicants online.* </li></ul><ul><li>*Microsoft commissioned research, December 2009. </li></ul><ul><li>Traditional Resumes Are Outdated </li></ul><ul><ul><li>Still a necessity, but to be competitive, today’s job market requires candidates do more. </li></ul></ul><ul><li>Drastic increase in job market competition </li></ul><ul><li>Evolution & availability of technology </li></ul><ul><li>More industries requiring online skills & mobile device use </li></ul>Idiom Strategies© 2010
    8. 8. Online Profiles Allow For Online Networking <ul><li>Networking is Now More Common Online Than In Person. </li></ul><ul><ul><li>Online networking leads to more job opportunities. </li></ul></ul><ul><ul><li>Building online relationships opens the door to other professional relationships. </li></ul></ul><ul><ul><li>Online profiles, networking & social media sites lead to interesting career & personal growth ideas. </li></ul></ul>Idiom Strategies© 2010
    9. 9. How Can An Online Profile Help Your Career? <ul><li>Avoid damaging, or flat-out killing, your career online. </li></ul>Idiom Strategies© 2010
    10. 10. The Power of an Online Profile <ul><li>Career Benefits of a Well-Executed Online Profile </li></ul><ul><ul><li>Potential employers: </li></ul></ul><ul><ul><li>Can find you, as a potential employee, more easily. </li></ul></ul><ul><ul><li>See a consistent, positive picture of who you are. </li></ul></ul><ul><ul><li>Will get a sense of your personality & your work experience. </li></ul></ul><ul><ul><li>Can learn more about your career activities & business connections than a resume can show. </li></ul></ul><ul><ul><li>Opportunities find you because you’re now actively participating in a “searchable” universe, connecting with others. </li></ul></ul><ul><ul><li>An Online Profile shows initiative to current employers. </li></ul></ul>Idiom Strategies© 2010
    11. 11. How It Can All Go Very Wrong <ul><li>Use an Online Profile Wisely </li></ul><ul><ul><li>Once it’s online, it’s almost impossible to remove. </li></ul></ul><ul><ul><li>Build positive business relationships. </li></ul></ul><ul><ul><li>Don’t burn bridges. </li></ul></ul><ul><ul><li>Be particular when “friending” people in social networks. </li></ul></ul><ul><ul><ul><li>W hat they say about you, even as a joke, might be seen by a potential employer. </li></ul></ul></ul><ul><ul><ul><li>Trust privacy settings, but never trust them 100%. </li></ul></ul></ul><ul><ul><li>Be yourself, but pick the best part of you. </li></ul></ul><ul><ul><ul><li>Show your personality, but remember that some things don’t translate well from the spoken to the written word. </li></ul></ul></ul>Idiom Strategies© 2010
    12. 12. How It Can All Go Very Wrong <ul><li>Why Companies Reject </li></ul><ul><li>Job Candidates </li></ul><ul><ul><li>70% of hiring managers </li></ul></ul><ul><ul><li>have rejected </li></ul></ul><ul><ul><li>candidates just because </li></ul></ul><ul><ul><li>of online reputation. </li></ul></ul><ul><ul><li>Stars indicate items </li></ul></ul><ul><ul><li>you have total online </li></ul></ul><ul><ul><li>control over. </li></ul></ul>Idiom Strategies© 2010
    13. 13. How It Can All Go Very Wrong <ul><li>Just Because It’s There Doesn’t Mean You Need It </li></ul><ul><ul><li>Know how features work before you try to use them. </li></ul></ul><ul><ul><li>Determine if a social network, forum or online community is right for you before you sign up. </li></ul></ul><ul><ul><li>Will it help your career? </li></ul></ul><ul><ul><li>If it is a personal hobby/interest will it hurt your career? If so, make sure you are very, very anonymous! </li></ul></ul>Idiom Strategies© 2010
    14. 14. Building Your Online Profile <ul><li>Your personal and professional goals can be helpful. </li></ul>Idiom Strategies© 2010
    15. 15. How Do I Build My Online Profile? <ul><li>Research What is Right for You. </li></ul><ul><ul><li>Choose a business social network that will give you the most value for your career field. </li></ul></ul><ul><ul><li>Consider your career goals & growth interests. </li></ul></ul><ul><ul><li>Online industry communities, discussion groups or forums may be of interest. </li></ul></ul><ul><ul><li>Consider short-term objectives. </li></ul></ul><ul><ul><li>Networking through microblogging or discovering industry changes/news with social bookmarking/tagging sites might be helpful. </li></ul></ul><ul><ul><li>Promoting your expertise on a blog could be important for you. </li></ul></ul><ul><li>Choose Only What You Have Time to Do. </li></ul>Idiom Strategies© 2010
    16. 16. What Else Should I Do? <ul><li>Be Consistent & Linked </li></ul><ul><ul><li>Be consistent with account/profile/member info. </li></ul></ul><ul><ul><li>Use the same Username/Handle in all online locations if possible. </li></ul></ul><ul><ul><li>Consider using your real name, a derivative of your name or a self-defining title that represents your career. </li></ul></ul><ul><ul><li>Use the same photo/image/avatar across all online locations. </li></ul></ul><ul><ul><li>Add links between all of online locations. </li></ul></ul><ul><li>All Online Locations = Your Complete Online Profile! </li></ul><ul><li>Carefully Choose Personal Online Activities. </li></ul><ul><ul><li>Link locations that add value. </li></ul></ul><ul><ul><li>Make activities that don’t add value for your career, anonymous! </li></ul></ul>Idiom Strategies© 2010
    17. 17. Where Are the Answers? The Instructions? <ul><li>There’s No Step-by-Step Instructions </li></ul><ul><ul><li>Building an effective online profile is unique for every person. </li></ul></ul><ul><ul><li>The right online locations for you are dependent on: </li></ul></ul><ul><ul><li>Career Field </li></ul></ul><ul><ul><li>Industry </li></ul></ul><ul><ul><li>Professional & Personal Goals </li></ul></ul><ul><ul><li>Career Stage </li></ul></ul><ul><ul><li>Personal Life & Interests </li></ul></ul><ul><ul><li>And many other factors. </li></ul></ul><ul><ul><li>Individual marketing, online networking and online profile participation is dependent on: </li></ul></ul><ul><ul><li>Online Profile Locations </li></ul></ul><ul><ul><li>Career & Personal Factors. </li></ul></ul>Idiom Strategies© 2010
    18. 18. This Sounds Really Hard! <ul><li>If You’re Familiar with the Online Social World You’re a Step Ahead </li></ul><ul><ul><li>There are many online resources to help. </li></ul></ul><ul><ul><li>Use Google, Bing, Yahoo or other search engines to find ways to “Build an online profile” or “Social networking to increase job opportunities.” </li></ul></ul><ul><li>There Are Marketing & Online Technology Coaches Who Can Help </li></ul><ul><ul><li>Personal Marketing Consultants can teach you how to create and build on your online profile and coach you on networking and marketing yourself for new opportunities. </li></ul></ul>Idiom Strategies© 2010
    19. 19. Engagement Marketing for Businesses & Individuals Market Yourself and Make Your Career <ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>Connect, Participate and Engage for Success </li></ul><ul><li>Request a Free Individual Consultation </li></ul><ul><li>415.264.2098 </li></ul>Idiom Strategies© 2010