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Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
Build An Online Profile for Your Career
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Build An Online Profile for Your Career

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Discover how an effective online profile with linked online accounts can increase your career opportunities. Learn about online career profiles beyond just single-social network site profiles and how …

Discover how an effective online profile with linked online accounts can increase your career opportunities. Learn about online career profiles beyond just single-social network site profiles and how to use them to market yourself and make your career!

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  • To learn more about how to market yourself and 'Build an Online Profile to Increase Career Opportunities', register for this free event: http://www.idiomstrategies.com/Individuals/individuals/events.html

    Marketing Yourself: Build an Online Profile to Increase Career Opportunities
    Monday, September 13, 2010
    Join us for coffee and a discussion on how to Market Yourself!
    Increase Your Career Opportunities with an Online Profile

    * My resume looks great, but I'm not getting called for interviews.
    * I want to move forward in my career, but I'm always getting passed over for promotions.
    * I'm a consultant/contractor and I'm just not getting enough new clients.
    * I'm changing careers and having trouble breaking into my new field.
       Reply 
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  • Think of your Online Profile as You, in Digital Form It’s displaying who you are to others through locations on the internet.
  • http://www.labnol.org/internet/online-reputation-important-for-jobs/12582/
  • Transcript

    • 1. Build An Online Profile <ul><li>Express Who You Are & Increase Your Career Options. </li></ul>Idiom Strategies© 2010
    • 2. What We’ll Be Covering <ul><li>Defining an Online Profile </li></ul><ul><ul><li>Where online profiles exist. </li></ul></ul><ul><ul><li>Why you should care about having an online profile. </li></ul></ul><ul><li>How an Online Profile Can Benefit Your Career </li></ul><ul><ul><li>What to avoid so your profile doesn’t harm your career. </li></ul></ul><ul><li>Building Your Online Profile </li></ul><ul><ul><li>Personal and professional goals help define your optimal online profile. </li></ul></ul><ul><ul><li>Nobody said it would be easy. </li></ul></ul>Idiom Strategies© 2010
    • 3. What’s an Online Profile? <ul><li>Why you should care. </li></ul><ul><li>Why you should have one. </li></ul>Idiom Strategies© 2010
    • 4. What’s an Online Profile? <ul><li>It’s You, in Digital Form. </li></ul><ul><ul><li>As much or as little as you want to share </li></ul></ul><ul><ul><ul><li>Personal Details, Contact Information & Calendars </li></ul></ul></ul><ul><ul><ul><li>Images, Videos & Audio Files </li></ul></ul></ul><ul><ul><ul><li>Communications & Documents </li></ul></ul></ul><ul><ul><ul><li>Lifestyle Information </li></ul></ul></ul><ul><ul><ul><li>Social Media & Web 2.0 Networks, Accounts, Communities </li></ul></ul></ul><ul><ul><li>What others share about you </li></ul></ul><ul><ul><li>Information you “claim” or “tag” </li></ul></ul><ul><li>Your Online participation </li></ul>Idiom Strategies© 2010
    • 5. Where Do Online Profiles Exist? Idiom Strategies© 2010 <ul><li>Locations </li></ul><ul><ul><li>Websites, Blogs, Wikis, Microblogs </li></ul></ul><ul><ul><li>Social Networks, Sharing Sites </li></ul></ul><ul><ul><li>Online Communities, Forums, Chat-rooms </li></ul></ul><ul><ul><li>Third-Party Software-as-a-Service Application Providers </li></ul></ul><ul><ul><li>Computers </li></ul></ul><ul><ul><li>Mobile Devices (Cell phones, PDAs, etc.) </li></ul></ul>
    • 6. Every Network/Site Has You Create a Profile? Idiom Strategies© 2010 <ul><li>1 Person, 1 Set of Personal Details = 1 Online Profile </li></ul><ul><ul><li>Multi-Locational </li></ul></ul><ul><ul><li>Interconnected Locational Accounts </li></ul></ul><ul><ul><li>Static & Dynamic Locations </li></ul></ul><ul><ul><li>Free & Paid-for Locations </li></ul></ul><ul><li>Hyperlinked Locations/Accounts = 1 Online Profile </li></ul>www.hyperlink.com www.hyperlink.com www.hyperlink.com
    • 7. Who Cares About an Online Profile? <ul><li>79% of US hiring managers & recruiters look for information about job applicants online.* </li></ul><ul><li>*Microsoft commissioned research, December 2009. </li></ul><ul><li>Traditional Resumes Are Outdated </li></ul><ul><ul><li>Still a necessity, but to be competitive, today’s job market requires candidates do more. </li></ul></ul><ul><li>Drastic increase in job market competition </li></ul><ul><li>Evolution & availability of technology </li></ul><ul><li>More industries requiring online skills & mobile device use </li></ul>Idiom Strategies© 2010
    • 8. Online Profiles Allow For Online Networking <ul><li>Networking is Now More Common Online Than In Person. </li></ul><ul><ul><li>Online networking leads to more job opportunities. </li></ul></ul><ul><ul><li>Building online relationships opens the door to other professional relationships. </li></ul></ul><ul><ul><li>Online profiles, networking & social media sites lead to interesting career & personal growth ideas. </li></ul></ul>Idiom Strategies© 2010
    • 9. How Can An Online Profile Help Your Career? <ul><li>Avoid damaging, or flat-out killing, your career online. </li></ul>Idiom Strategies© 2010
    • 10. The Power of an Online Profile <ul><li>Career Benefits of a Well-Executed Online Profile </li></ul><ul><ul><li>Potential employers: </li></ul></ul><ul><ul><li>Can find you, as a potential employee, more easily. </li></ul></ul><ul><ul><li>See a consistent, positive picture of who you are. </li></ul></ul><ul><ul><li>Will get a sense of your personality & your work experience. </li></ul></ul><ul><ul><li>Can learn more about your career activities & business connections than a resume can show. </li></ul></ul><ul><ul><li>Opportunities find you because you’re now actively participating in a “searchable” universe, connecting with others. </li></ul></ul><ul><ul><li>An Online Profile shows initiative to current employers. </li></ul></ul>Idiom Strategies© 2010
    • 11. How It Can All Go Very Wrong <ul><li>Use an Online Profile Wisely </li></ul><ul><ul><li>Once it’s online, it’s almost impossible to remove. </li></ul></ul><ul><ul><li>Build positive business relationships. </li></ul></ul><ul><ul><li>Don’t burn bridges. </li></ul></ul><ul><ul><li>Be particular when “friending” people in social networks. </li></ul></ul><ul><ul><ul><li>W hat they say about you, even as a joke, might be seen by a potential employer. </li></ul></ul></ul><ul><ul><ul><li>Trust privacy settings, but never trust them 100%. </li></ul></ul></ul><ul><ul><li>Be yourself, but pick the best part of you. </li></ul></ul><ul><ul><ul><li>Show your personality, but remember that some things don’t translate well from the spoken to the written word. </li></ul></ul></ul>Idiom Strategies© 2010
    • 12. How It Can All Go Very Wrong <ul><li>Why Companies Reject </li></ul><ul><li>Job Candidates </li></ul><ul><ul><li>70% of hiring managers </li></ul></ul><ul><ul><li>have rejected </li></ul></ul><ul><ul><li>candidates just because </li></ul></ul><ul><ul><li>of online reputation. </li></ul></ul><ul><ul><li>Stars indicate items </li></ul></ul><ul><ul><li>you have total online </li></ul></ul><ul><ul><li>control over. </li></ul></ul>Idiom Strategies© 2010
    • 13. How It Can All Go Very Wrong <ul><li>Just Because It’s There Doesn’t Mean You Need It </li></ul><ul><ul><li>Know how features work before you try to use them. </li></ul></ul><ul><ul><li>Determine if a social network, forum or online community is right for you before you sign up. </li></ul></ul><ul><ul><li>Will it help your career? </li></ul></ul><ul><ul><li>If it is a personal hobby/interest will it hurt your career? If so, make sure you are very, very anonymous! </li></ul></ul>Idiom Strategies© 2010
    • 14. Building Your Online Profile <ul><li>Your personal and professional goals can be helpful. </li></ul>Idiom Strategies© 2010
    • 15. How Do I Build My Online Profile? <ul><li>Research What is Right for You. </li></ul><ul><ul><li>Choose a business social network that will give you the most value for your career field. </li></ul></ul><ul><ul><li>Consider your career goals & growth interests. </li></ul></ul><ul><ul><li>Online industry communities, discussion groups or forums may be of interest. </li></ul></ul><ul><ul><li>Consider short-term objectives. </li></ul></ul><ul><ul><li>Networking through microblogging or discovering industry changes/news with social bookmarking/tagging sites might be helpful. </li></ul></ul><ul><ul><li>Promoting your expertise on a blog could be important for you. </li></ul></ul><ul><li>Choose Only What You Have Time to Do. </li></ul>Idiom Strategies© 2010
    • 16. What Else Should I Do? <ul><li>Be Consistent & Linked </li></ul><ul><ul><li>Be consistent with account/profile/member info. </li></ul></ul><ul><ul><li>Use the same Username/Handle in all online locations if possible. </li></ul></ul><ul><ul><li>Consider using your real name, a derivative of your name or a self-defining title that represents your career. </li></ul></ul><ul><ul><li>Use the same photo/image/avatar across all online locations. </li></ul></ul><ul><ul><li>Add links between all of online locations. </li></ul></ul><ul><li>All Online Locations = Your Complete Online Profile! </li></ul><ul><li>Carefully Choose Personal Online Activities. </li></ul><ul><ul><li>Link locations that add value. </li></ul></ul><ul><ul><li>Make activities that don’t add value for your career, anonymous! </li></ul></ul>Idiom Strategies© 2010
    • 17. Where Are the Answers? The Instructions? <ul><li>There’s No Step-by-Step Instructions </li></ul><ul><ul><li>Building an effective online profile is unique for every person. </li></ul></ul><ul><ul><li>The right online locations for you are dependent on: </li></ul></ul><ul><ul><li>Career Field </li></ul></ul><ul><ul><li>Industry </li></ul></ul><ul><ul><li>Professional & Personal Goals </li></ul></ul><ul><ul><li>Career Stage </li></ul></ul><ul><ul><li>Personal Life & Interests </li></ul></ul><ul><ul><li>And many other factors. </li></ul></ul><ul><ul><li>Individual marketing, online networking and online profile participation is dependent on: </li></ul></ul><ul><ul><li>Online Profile Locations </li></ul></ul><ul><ul><li>Career & Personal Factors. </li></ul></ul>Idiom Strategies© 2010
    • 18. This Sounds Really Hard! <ul><li>If You’re Familiar with the Online Social World You’re a Step Ahead </li></ul><ul><ul><li>There are many online resources to help. </li></ul></ul><ul><ul><li>Use Google, Bing, Yahoo or other search engines to find ways to “Build an online profile” or “Social networking to increase job opportunities.” </li></ul></ul><ul><li>There Are Marketing & Online Technology Coaches Who Can Help </li></ul><ul><ul><li>Personal Marketing Consultants can teach you how to create and build on your online profile and coach you on networking and marketing yourself for new opportunities. </li></ul></ul>Idiom Strategies© 2010
    • 19. Engagement Marketing for Businesses & Individuals Market Yourself and Make Your Career <ul><li>www.idiomstrategies.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Connect, Participate and Engage for Success </li></ul><ul><li>Request a Free Individual Consultation </li></ul><ul><li>415.264.2098 </li></ul>Idiom Strategies© 2010

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