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Social Media At Nokia - Social Media Marketing Conference
 

Social Media At Nokia - Social Media Marketing Conference

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- Latest trends and developments in the Social Media (SM) industry and it’s impact on Marketing & Advertising...

- Latest trends and developments in the Social Media (SM) industry and it’s impact on Marketing & Advertising
- Nokia’s holistic approach to SM – Integrating SM listening insights into the marketing mix & leveraging SM engagement platforms effectively
- Utilizing SM insights and engagements to develop the next generation SM solutions

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    Social Media At Nokia - Social Media Marketing Conference Social Media At Nokia - Social Media Marketing Conference Presentation Transcript

    • Company Confidential 1 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 2 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Source: http://socialnomics.net/video/ Jul 2009 Company Confidential 3 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Source: http://advertising3.spaces.live.com/blog/cns!5ECE26C3D5B83DB7!1880.entry Company Confidential 6 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 7 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 8 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 9 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Corporate sites, Facebook, MySpace, Digital advertising, support forums, Twitter, niche traditional advertising, employees, specialty networks, discussion PR promotion, communities, forums, private reciprocal media, SEO, products, services, networks, social paid search applications applications conversion Company Confidential 11 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Campaign Peak Campaign Peak Bought Media Bought Media BTL TV BTL TV Online Online domain Online domain Online domain domain Print Banners Print Banners Viral Viral Company Confidential 12 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Campaign Campaign Campaign Earned Media Company Confidential 13 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • www.bringtheloveback.com http://www.youtube.com/watch?v=PAUq9r8-U-U Company Confidential 14 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Source: Mohan Sawhney, Kellogg School of Management Company Confidential 16 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 17 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • 2 billion Nokia Users globally 1,7 billion Internet Users ~130 official Nokia social media presences ~20 social media resources at Nokia Company Confidential 18 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 21 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 24 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 25 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 28 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 29 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 32 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Social Site Map nokia.mobi youtube.com/nokia .com facebook.com/nokia nokia.com Company Confidential 34 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 35 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • 1900 Company Confidential 36 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 37 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 39 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 40 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 41 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 42 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 43 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 44 © 2010 Nokia Social Media / 15-Mar-10 / CS
    •  24/7/360 Support on  Digital fluency SM related questions program  Training/evangelist  Social Media Strategy “spiritists”  Social media  Domain reservation guidelines  Best practice sharing  Creative evaluation  SMO audits  Creative concepting  Strategic guidance for SM  Brand clinic integration •Contact xxx@nokia.com for all your Social Media needs! •Receive feedback and approvals within 48 hours! 45 Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 46 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 47 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 48 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 49 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 50 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 55 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 61 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 62 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 63 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 66 © 2010 Nokia Social Media / 15-Mar-10 / CS
    • Company Confidential 67 © 2010 Nokia Social Media / 15-Mar-10 / CS