Social Media At Nokia - Social Media Marketing Conference

Corporate sites, Facebook, MySpace, Digital advertising, support forums, Twitter, niche traditional advertising, employees, specialty networks, discussion PR promotion, communities, forums, private reciprocal media, SEO, products, services, networks, social paid search applications applications conversion Company Confidential 11 © 2010 Nokia Social Media / 15-Mar-10 / CS

Campaign Peak Campaign Peak Bought Media Bought Media BTL TV BTL TV Online Online domain Online domain Online domain domain Print Banners Print Banners Viral Viral Company Confidential 12 © 2010 Nokia Social Media / 15-Mar-10 / CS

2 billion Nokia Users globally 1,7 billion Internet Users ~130 official Nokia social media presences ~20 social media resources at Nokia Company Confidential 18 © 2010 Nokia Social Media / 15-Mar-10 / CS

 24/7/360 Support on  Digital fluency SM related questions program  Training/evangelist  Social Media Strategy “spiritists”  Social media  Domain reservation guidelines  Best practice sharing  Creative evaluation  SMO audits  Creative concepting  Strategic guidance for SM  Brand clinic integration •Contact xxx@nokia.com for all your Social Media needs! •Receive feedback and approvals within 48 hours! 45 Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS

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Social Media At Nokia - Social Media Marketing Conference

by Chris Schaumann

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