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Nokia Digital Transformation for ad:tech, London

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The Innovation & Transformation Team in Nokia’s Global Marketing Group is identifying, nurturing and expanding key capabilities and areas of expertise across the marketing organization. In addition, …

The Innovation & Transformation Team in Nokia’s Global Marketing Group is identifying, nurturing and expanding key capabilities and areas of expertise across the marketing organization. In addition, turn-key innovations are identified and converted into best practices.

My role is focusing on the areas Digital, Social and CRM and leverage my extensive experience of Digital Transformation work from my time in Microsoft and Nokia Southeast Asia & Pacific to further extent Nokia’s global Digital Marketing leadership.

This short presentation was part of my moderation of the ad:tech London panel 'Digital Is The Bigger Picture: When Will Brands Catch Up?' with Emma Durant (Global Marketing Strategist, Lionbridge) & Jonathan Allan (Sales Director, Channel 4) on 19.09.2012.

Published in: Business, News & Politics

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  • Online ad spend growth showed the most notable growth for Europe with 12.1%. Traditional print media suffered the largest decrease in the region with newspapers and magazines posting -3.6% and -4.4% decrease in spend.
  • The only constant in Life is Change. It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change. - paraphrase of Darwin in the writings of Leon C. Megginson
  • Good FutureScaping should be about trying to eke out continuities we can understand and build on, not just provoke with the shock and fear of the new.
  • Capacity + Expertise = [organizational] Capability
  • Only ~30% of marketers calculate ROI. - BCG
  • Transcript

    • 1. The World is changing…fast Slide 2 20 September 2012 © Nokia 2012
    • 2. 210 Years of Information Source: http://www.baekdal.com/articles/management/market-of-information/Slide 3 20 September 2012 © Nokia 2012
    • 3. Slide 4 20 September 2012 © Nokia 2012
    • 4. Slide 5 20 September 2012 © Nokia 2012
    • 5. Marketing Capabilities Levers Mission: Building competitive Advantage to drive Growth Organisation Talent Strategy (incl. KPIs) Ways of Working Competencies Slide 6 20 September 2012 © Nokia 2012
    • 6. Slide 7 20 September 2012 © Nokia 2012
    • 7. Slide 8 20 September 2012 © Nokia 2012
    • 8. Slide 9 20 September 2012 © Nokia 2012
    • 9. ContactInnovation & Transformation• Chris Schaumann Director, Expertise and Capability Development Digital & Social, Global Marketing• Mobile• Email chris.schaumann ( @ ) nokia.com• Blog http://advertising3.wordpress.com/• Twitter @Chriss35 Slide 10 20 September 2012 © Nokia 2012
    • 10. Thank you! Slide 11 20 September 2012 © Nokia 2012