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Nokia Digital Transformation

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- Latest trends and developments in digital advertising and marketing and their implications …

- Latest trends and developments in digital advertising and marketing and their implications
- Transforming Nokia into a 21st century marketing organization
- Nokia's social media strategy and digital success stories

Fing out more at my Advertising v3.0 Blog http://advertising3.wordpress.com/

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  • 1. Digital TransformationA BluePrint of SanityChris SchaumannHead Consumer EngagementNokia, Southeast Asia & Pacific1 © 2011 Nokia 7/6/2011
  • 2. Agenda2 © 2011 Nokia 7/6/2011
  • 3. Real(ity)3 © 2011 Nokia 7/6/2011
  • 4. Digital 20154 © 2011 Nokia Company Confidential 6/15/2011 Source: http://digitallife.neolabels.com/
  • 5. Exploding Online Users in APAC Over 2 Billion Users worldwide 900 846 Million in APAC (43%) 800 700 600 500 475 825 400 300 266 200 205 100 111 - 63 Asia 21 Europe North Latin America Africa America Middle East Australia/ Oceania6 © 2011 Nokia Company Confidential 7/7/2011 Source: www.internetworldstats.com, May 2011
  • 6. Mobile Dominance7 © 2011 Nokia Company Confidential 7/6/2011 Source: Morgan Stanley Research
  • 7. Geo-Social Universe8 © 2011 Nokia Company Confidential 7/6/2011
  • 8. Talking vs. Listening9 © 2011 Nokia Company Confidential 7/6/2011
  • 9. 2011 Digital Ad Share - APAC35%30% 19% APAC average25% Mobile, 10% Display, 47% Search,20% 43% Display15% Search Mobile10%5%0%10 © 2011 Nokia Company Confidential 7/6/2011 Source: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates – Estimates, Apr 2010
  • 10. 9 out of 12 studies Online was proven to be the most cost effective medium in influencing a brand’s branding or sales metrics11 © 2011 Nokia Company Confidential 7/6/2011
  • 11. Agenda12 © 2011 Nokia 7/6/2011
  • 12. Advertising v3.0Experiences count13 © 2011 Nokia Company Confidential 7/6/2011
  • 13. New Marketing Model14 © 2011 Nokia Company Confidential 7/6/2011 Source: Isobar http://www.youtube.com/watch?v=lN_RgS5xU-o
  • 14. BOUGHT EARNED MEDIA MEDIA Strangers Participants OWNDigital MEDIAMarketing CustomersChannels16 © 2011 Nokia Company Confidential 7/6/2011
  • 15. Cyclical Boosts  Short-term ImpactCampaign Peak Own MediaBought Media17 © 2011 Nokia Company Confidential 7/6/2011
  • 16. = Constant Impact Own Media Bought Media Earned Media18 © 2011 Nokia Company Confidential 7/6/2011
  • 17. Owned Media19 © 2011 Nokia Company Confidential 7/6/2011
  • 18. Owned Media CRM Owned Media Nokia.com Nokia.mobi20 © 2011 Nokia Company Confidential 7/6/2011
  • 19. Bought MediaContinuous Engagement21 © 2011 Nokia Company Confidential 7/6/2011
  • 20. Reaching Neighbors – ”Bought Media” eMa rketi ng Experienti al Viral Bought Media OVI.com Nokia.com SEM/SEO Mobile Marketing Digital Media 22 © 2011 Nokia Company Confidential 7/6/2011
  • 21. 23 © 2011 Nokia Company Confidential 7/6/2011
  • 22. Social MediaIt’s time to Listen24 © 2011 Nokia Company Confidential 7/6/2011
  • 23. Cultivating Conversations – ”EarnedMedia” NokiaEarned Media Online 25 © 2011 Nokia Company Confidential 7/6/2011
  • 24. Source: Razorfish - Consumer Experience Report, 200826 © 2011 Nokia Company Confidential 7/6/2011
  • 25. Social Media Revolution 327 © 2011 Nokia Company Confidential 7/6/2011 Source: http://www.youtube.com/watch?v=x0EnhXn5boM June 2011
  • 26. (Social Media) Marketing29 © 2011 Nokia Company Confidential 7/6/2011
  • 27. Agenda31 © 2011 Nokia 7/6/2011
  • 28. Nokia’s Strategy32 © 2011 Nokia Company Confidential 7/6/2011
  • 29. Digital² ProgramChanging Minds and Hands35 © 2011 Nokia Company Confidential 7/6/2011
  • 30. Digital ROIFocus on what matters most36 © 2011 Nokia Company Confidential 7/7/2011
  • 31. Southeast Asia & Pacific– E7 Launch: SuccessMeter -Case Study37 © 2011 Nokia 7/6/2011
  • 32. 38 © 2011 Nokia Company Confidential 7/6/2011
  • 33. Nokia N9 http://swipe.nokia.com/39 © 2011 Nokia Company Confidential 7/7/2011
  • 34. Social Media ROI40 © 2011 Nokia Company Confidential 7/6/2011 Source: http://www.youtube.com/watch?v=ypmfs3z8esI
  • 35. Summary42 © 2011 Nokia 7/6/2011
  • 36. Advertising v3.0 Bloghttp://advertising3.wordpress.com/43 © 2011 Nokia 7/6/2011
  • 37. 44 © 2011 Nokia 7/6/2011
  • 38. Contact Chris Schaumann Head of Consumer Engagement Southeast Asia & Pacific Nokia Pte Ltd Mobile: +65 9620 1029 Email: chris.schaumann@nokia.com Site: http://www.nokia-asia.com/ Blog: http://advertising3.wordpress.com/ Twitter: @Chriss3545 © 2011 Nokia 7/6/2011

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