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Nokia Digital Transformation
4/6/2011   Slide 2   © 2011 Nokia
Source: http://shifthappens.wikispaces.com Sep 2009


Company   3   © 2011 Nokia Presentation.pptx / 1/24/2011 / CS
Source: www.internetworldstats.com, April 2010

4/6/2011   Slide 4   © 2011 Nokia
in %
               80

                                                                                                                                  67%
               70


               60


               50


               40


               30


               20


               10


                0




                                                                   Source: ROPO Research, iab, TNS & Google, Baee: All (All Categories, n = 2000), Apr 2010
                                                                                                                             http://consumerbarometer.com/

4/6/2011   5        © 2011 Nokia Seap_Digital_Strategy.pptx / CS
Source: http://www.baekdal.com/articles/management/market-of-information/


4/6/2011   Slide 6   © 2011 Nokia
Source: http://www.wired.com/magazine/2010/08/ff_webrip/


4/6/2011   Slide 7   © 2011 Nokia
Source: Sony 2011 http://www.youtube.com/watch?v=fJuLEglvSJY


4/6/2011   Slide 8   © 2011 Nokia
Source: Isobar
4/6/2011   Slide 11   © 2011 Nokia
35%



    30%



    25%


                                     Mobile,
    20%                               10%
                        Display,
                         47%               Search,
                                                                                                                                Display
                                            43%
                                                                                                                                Search
    15%
                                                                                                                                Mobile


    10%



     5%



     0%




                                                     Source: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates – Estimates, Apr 2010

4/6/2011   Slide 13   © 2011 Nokia
Source: Blast Radius

4/6/2011   Slide 14   © 2011 Nokia
4/6/2011   Slide 15   © 2011 Nokia
4/6/2011   Slide 16   © 2011 Nokia
Source: Nokia

4/6/2011   Slide 17   © 2011 Nokia
4/6/2011   Slide 19   © 2011 Nokia
Source: ANA

4/6/2011   Slide 23   © 2011 Nokia
4/6/2011   Slide 24   © 2011 Nokia
4/6/2011   Slide 25   © 2011 Nokia
4/6/2011   Slide 26   © 2011 Nokia
Nokia Digital Transformation
Nokia Digital Transformation
Source: Razorfish - Consumer Experience Report, 2008

4/6/2011   32   © 2011 Nokia Seap_Digital_Strategy.pptx / CS
Nokia Digital Transformation
nokia.mobi


               youtube.com/nokia

                                     .com



                facebook.com/nokia


                                            nokia.com




4/6/2011   Slide 36   © 2011 Nokia
Source: http://www.facebook.com/nokiafuturetalent


4/6/2011   Slide 37   © 2011 Nokia
Source: http://discussions.nokia-asia.com/


4/6/2011   Slide 38   © 2011 Nokia
Source: http://betalabs.nokia.com/


4/6/2011   Slide 39   © 2011 Nokia
4/6/2011   Slide 40   © 2011 Nokia
Source: http://www.nokia.co.id/eksismeter

4/6/2011   Slide 42   © 2011 Nokia
4/6/2011   43   © 2011 Nokia Seap_Digital_Strategy.pptx / CS
4/6/2011   Slide 45   © 2011 Nokia
Twitter:
                                     @Chriss35

4/6/2011   Slide 46   © 2011 Nokia
4/6/2011   Slide 47   © 2011 Nokia
4/6/2011   Slide 48   © 2011 Nokia

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Nokia Digital Transformation