4/6/2011   Slide 2   © 2011 Nokia
Source: http://shifthappens.wikispaces.com Sep 2009Company   3   © 2011 Nokia Presentation.pptx / 1/24/2011 / CS
Source: www.internetworldstats.com, April 20104/6/2011   Slide 4   © 2011 Nokia
in %               80                                                                                                     ...
Source: http://www.baekdal.com/articles/management/market-of-information/4/6/2011   Slide 6   © 2011 Nokia
Source: http://www.wired.com/magazine/2010/08/ff_webrip/4/6/2011   Slide 7   © 2011 Nokia
Source: Sony 2011 http://www.youtube.com/watch?v=fJuLEglvSJY4/6/2011   Slide 8   © 2011 Nokia
Source: Isobar4/6/2011   Slide 11   © 2011 Nokia
35%    30%    25%                                     Mobile,    20%                               10%                    ...
Source: Blast Radius4/6/2011   Slide 14   © 2011 Nokia
4/6/2011   Slide 15   © 2011 Nokia
4/6/2011   Slide 16   © 2011 Nokia
Source: Nokia4/6/2011   Slide 17   © 2011 Nokia
4/6/2011   Slide 19   © 2011 Nokia
Source: ANA4/6/2011   Slide 23   © 2011 Nokia
4/6/2011   Slide 24   © 2011 Nokia
4/6/2011   Slide 25   © 2011 Nokia
4/6/2011   Slide 26   © 2011 Nokia
Source: Razorfish - Consumer Experience Report, 20084/6/2011   32   © 2011 Nokia Seap_Digital_Strategy.pptx / CS
nokia.mobi               youtube.com/nokia                                     .com                facebook.com/nokia     ...
Source: http://www.facebook.com/nokiafuturetalent4/6/2011   Slide 37   © 2011 Nokia
Source: http://discussions.nokia-asia.com/4/6/2011   Slide 38   © 2011 Nokia
Source: http://betalabs.nokia.com/4/6/2011   Slide 39   © 2011 Nokia
4/6/2011   Slide 40   © 2011 Nokia
Source: http://www.nokia.co.id/eksismeter4/6/2011   Slide 42   © 2011 Nokia
4/6/2011   43   © 2011 Nokia Seap_Digital_Strategy.pptx / CS
4/6/2011   Slide 45   © 2011 Nokia
Twitter:                                     @Chriss354/6/2011   Slide 46   © 2011 Nokia
4/6/2011   Slide 47   © 2011 Nokia
4/6/2011   Slide 48   © 2011 Nokia
Nokia Digital Transformation
Nokia Digital Transformation
Nokia Digital Transformation
Nokia Digital Transformation
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Nokia Digital Transformation

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Nokia Southeast Asia & Pacific's view on the digital marketing opportunity, the new marketing model and these changes can be operationalized across bought, owned and earned media.

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Nokia Digital Transformation

  1. 1. 4/6/2011 Slide 2 © 2011 Nokia
  2. 2. Source: http://shifthappens.wikispaces.com Sep 2009Company 3 © 2011 Nokia Presentation.pptx / 1/24/2011 / CS
  3. 3. Source: www.internetworldstats.com, April 20104/6/2011 Slide 4 © 2011 Nokia
  4. 4. in % 80 67% 70 60 50 40 30 20 10 0 Source: ROPO Research, iab, TNS & Google, Baee: All (All Categories, n = 2000), Apr 2010 http://consumerbarometer.com/4/6/2011 5 © 2011 Nokia Seap_Digital_Strategy.pptx / CS
  5. 5. Source: http://www.baekdal.com/articles/management/market-of-information/4/6/2011 Slide 6 © 2011 Nokia
  6. 6. Source: http://www.wired.com/magazine/2010/08/ff_webrip/4/6/2011 Slide 7 © 2011 Nokia
  7. 7. Source: Sony 2011 http://www.youtube.com/watch?v=fJuLEglvSJY4/6/2011 Slide 8 © 2011 Nokia
  8. 8. Source: Isobar4/6/2011 Slide 11 © 2011 Nokia
  9. 9. 35% 30% 25% Mobile, 20% 10% Display, 47% Search, Display 43% Search 15% Mobile 10% 5% 0% Source: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates – Estimates, Apr 20104/6/2011 Slide 13 © 2011 Nokia
  10. 10. Source: Blast Radius4/6/2011 Slide 14 © 2011 Nokia
  11. 11. 4/6/2011 Slide 15 © 2011 Nokia
  12. 12. 4/6/2011 Slide 16 © 2011 Nokia
  13. 13. Source: Nokia4/6/2011 Slide 17 © 2011 Nokia
  14. 14. 4/6/2011 Slide 19 © 2011 Nokia
  15. 15. Source: ANA4/6/2011 Slide 23 © 2011 Nokia
  16. 16. 4/6/2011 Slide 24 © 2011 Nokia
  17. 17. 4/6/2011 Slide 25 © 2011 Nokia
  18. 18. 4/6/2011 Slide 26 © 2011 Nokia
  19. 19. Source: Razorfish - Consumer Experience Report, 20084/6/2011 32 © 2011 Nokia Seap_Digital_Strategy.pptx / CS
  20. 20. nokia.mobi youtube.com/nokia .com facebook.com/nokia nokia.com4/6/2011 Slide 36 © 2011 Nokia
  21. 21. Source: http://www.facebook.com/nokiafuturetalent4/6/2011 Slide 37 © 2011 Nokia
  22. 22. Source: http://discussions.nokia-asia.com/4/6/2011 Slide 38 © 2011 Nokia
  23. 23. Source: http://betalabs.nokia.com/4/6/2011 Slide 39 © 2011 Nokia
  24. 24. 4/6/2011 Slide 40 © 2011 Nokia
  25. 25. Source: http://www.nokia.co.id/eksismeter4/6/2011 Slide 42 © 2011 Nokia
  26. 26. 4/6/2011 43 © 2011 Nokia Seap_Digital_Strategy.pptx / CS
  27. 27. 4/6/2011 Slide 45 © 2011 Nokia
  28. 28. Twitter: @Chriss354/6/2011 Slide 46 © 2011 Nokia
  29. 29. 4/6/2011 Slide 47 © 2011 Nokia
  30. 30. 4/6/2011 Slide 48 © 2011 Nokia
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