Nokia Digital Marketing Transformation at iStrategy Conference, London

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Consumers have changed and so has Marketing. The pace of change is accelerating, putting more pressure on organizations to embrace this new Digital Reality and transform the way they market.

Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage Consumers in meaningful ways.
Transforming Nokia’s Marketing Organization successfully required a comprehensive global program utilizing all relevant levers to drive this change. This presentation will give you insights around the latest marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality.

iStrategy Conference, 27.11.2012, London, UK

Published in: Technology

Nokia Digital Marketing Transformation at iStrategy Conference, London

  1. 1. Agenda 1 Marketing Trends 2 Driving Change 3 Digital Best PracticesSlide 2 27 November, 2012 © Nokia 2012 – Company Confidential
  2. 2. Social Revolution http://www.youtube.com/watch?feature=player_embedded&v=QUCfFcchw1w Slide 3 27 November, 2012 © Nokia 2012 – Company Confidential
  3. 3. The World is changing…fast Slide 4 27 November, 2012 © Nokia 2012 – Company Confidential
  4. 4. 210 Years of Information Source: Where is Everyone? http://www.baekdal.com/articles/management/market-of-information/ Slide 5 27 November, 2012 © Nokia 2012
  5. 5. 210 Years of Information Source: Where is Everyone? http://www.baekdal.com/articles/management/market-of-information/ Slide 6 27 November, 2012 © Nokia 2012
  6. 6. Slide 7 27 November, 2012 © Nokia 2012
  7. 7. Slide 8 27 November, 2012 © Nokia 2012
  8. 8. Marketing Capabilities Levers Organisation Talent Behavior Strategy (incl. KPIs) Culture Ways of Working Competencies Slide 9 27 November, 2012 © Nokia 2012
  9. 9. Slide 10 Slide 10 27 November, 2012 © Nokia 2012
  10. 10. Marketing Capabilities Levers Organisation Talent Behavior Strategy (incl. KPIs) Culture Ways of Working Competencies Slide 11 27 November, 2012 © Nokia 2012
  11. 11. Marketing Capabilities Levers Organisation Behavior Talent Strategy (incl. KPIs) Culture Ways of Working Competencies Slide 12 27 November, 2012 © Nokia 2012
  12. 12. Slide 13 27 November, 2012 © Nokia 2012
  13. 13. Slide 14 Slide 14 27 November, 2012 © Nokia 2012
  14. 14. Slide 15Slide 15 27 November, 2012 27 November, 2012 © Nokia 2012 © Nokia 2012
  15. 15. Slide 16 27 November, 2012 © Nokia 2012
  16. 16. Slide 17 27 November, 2012 © Nokia 2012
  17. 17. • Success Slide 18 27 November, 2012 © Nokia 2012 – Company Confidential
  18. 18. Data for Display Targeting Slide 20 27 November, 2012 © Nokia 2012 – Company Confidential
  19. 19. Digital as Brand Builder Slide 21 27 November, 2012 © Nokia 2012 – Company Confidential
  20. 20. Slide 22 27 November, 2012 © Nokia 2012 – Company Confidential
  21. 21. Slide 23 27 November, 2012 © Nokia 2012 – Company Confidential
  22. 22. HERE by Nokia: featuring LiveSight http://www.youtube.com/watch?feature=player_embedded&v=Zg-_9jj86NY Slide 25 27 November, 2012 © Nokia 2012 – Company Confidential
  23. 23. Slide 26 27 November, 2012 © Nokia 2012 – Company Confidential
  24. 24. Slide 27 27 November, 2012 © Nokia 2012 – Company Confidential
  25. 25. Something exciting is on the way... Nokia + Deadmau5 http://www.youtube.com/watch?feature=player_embedded&v=ulW6jKiJLcs Slide 28 27 November, 2012 © Nokia 2012 – Company Confidential
  26. 26. Slide 31 27 November, 2012 © Nokia 2012 – Company Confidential

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