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In an age of product abundance, it’s more important than ever to have a strong brand to differentiate your company, product or service. Emancipated consumers powered by the internet are in control, ...
In an age of product abundance, it’s more important than ever to have a strong brand to differentiate your company, product or service. Emancipated consumers powered by the internet are in control, participate and co-create brands. Thriving with your brand in this challenging environment requires re-thinking a couple of things: the marketing model, your platform approach, media and your brand assets.
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