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Digital Branding

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In an age of product abundance, it’s more important than ever to have a strong brand to differentiate your company, product or service. Emancipated consumers powered by the internet are in control, ...

In an age of product abundance, it’s more important than ever to have a strong brand to differentiate your company, product or service. Emancipated consumers powered by the internet are in control, participate and co-create brands. Thriving with your brand in this challenging environment requires re-thinking a couple of things: the marketing model, your platform approach, media and your brand assets.

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http://valoriprimilab.blogspot.com 48
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Digital Branding Digital Branding Presentation Transcript

  • 3 September © Microsoft Corporation 2008 | CMG | Global Marketing Group 2
  • www.bringtheloveback.com 3 September 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 3
  • 3 September © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 4
  • 3 September © Microsoft Corporation 2008 | CMG | Global Marketing Group 5
  • Source: GroupM Forecasts, Dec 2006; KR & NZ: Universal McCann Estimates Apr 2008 3 September 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 6
  • 3 September © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 7