Digital Advertising Trends

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The Consumer is control and ignores Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling on the right way to reach them and engage them in a meaningful way. Measuring this engagement is another challenge. The presentation will highlight key trends and illustrate a way forward.

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Digital Advertising Trends

  1. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 2
  2. www.bringtheloveback.com 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 3
  3. Source: www.internetworldstats.com , May 2008 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 4
  4. Source: www.internetworldstats.com, May 2008 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 5
  5. Source: www.internetworldstats.com, May 2008 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 6
  6. Source: www.internetworldstats.com, May 2008 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 7
  7. Source: Synovate Asia Bus Jun/Jul 2007, 15-64 years 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 8
  8. Source: Synovate Asia Bus Jun/Jul 2007, 15-64 years 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 9
  9. Source: GroupM Forecasts, Dec 2006; KR & NZ: Universal McCann Estimates Apr 2008 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 10
  10. Source: Source: PricewaterhouseCoopers (PwC) and Wilkofsky Gruen Associates, quot;Global Entertainment and Media Outlook: 2007-2011,quot; June 20, 2007 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 11
  11. Sources: -Market Sizes: Microsoft & Universal McCann - Online Market Sizes: Oppenheimer & Co. Inc., June 2007 (sources include Universal McCann, Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers ) 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 12
  12. “P&G Canada, has vowed to boost online spending from 3% of its media budget to as much as 20% for the company's fiscal year that starts July 1.” Source: Advertising Age May 19, 2008 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 13
  13. The country’s third-largest advertiser (General Motors) is getting ready to shift fully half of its $3 billion budget into digital and one-to-one marketing within the next 3 years.” Source: Advertising Age March 17, 2008 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 14
  14. Of the $500 million Microsoft allocated to the introduction of its Vista operating system, 30% went online. Source: Times UK Online, October 21, 2005 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 15
  15. Only 18% are Leaders 82% 18% 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 16
  16. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 17
  17. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 18
  18. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 19
  19. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 20
  20. “The traditional AIDA funnel has become a sea of complexity” Source: Forrester Research 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 21
  21. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 22
  22. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 23
  23. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 24
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  25. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 26
  26. Source: http://www.caida.org/tools/visualization/walrus/gallery1/ 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 27
  27. Source: The Fournaise Marketing Group’s 2007 Global Marketing Effectiveness Report 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 28
  28. http://www.campaignforrealbeauty.com http://www.youtube.com/results?search_query=dove 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 29
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  31. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 32
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  34. Source: http://bbdolab.typepad.com/the_lab/2006/10/generation_c.html 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 35
  35. Source: Synovate AsiaBUS Survey Dec 2007 – Thailand © Microsoft Corporation 2008 | CMG | Global Marketing Group 36
  36. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 37
  37. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 38
  38. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 39
  39. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 40
  40. Source: Silverlight Showreel 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 41
  41. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 42
  42. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 43
  43. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 44
  44. Source: Forrester Research - September 2007 “Winning With Superior Customer Experiences” 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 45
  45. Source: David Armano Logic + Emotion Blog http://darmano.typepad.com/ 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 46
  46. Source: David Armano Logic + Emotion Blog http://darmano.typepad.com/ 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 47
  47. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 48
  48. Source: Mohan Sawhney, Kellogg School of Management 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 49
  49. Source: AvenueA Razorfish :: Showreel e.g. http://www.audi.com/a4globaldrives 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 50
  50. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 51
  51. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 52
  52. Engagement Mapping is a flexible attribution model that enable advertisers to include many factors In their Engagement ROI calculations Source: Atlas Engagement Mapping Paper, 2008 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 53
  53. Source: Atlas DMT 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 54
  54. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 55
  55. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 56
  56. Source: Europe: Screen Digest 2005, Japan: Wikipedia May 2006, US: US Federal Comms Commission, 2004 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 57
  57. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 58
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  61. Source: Sandvine 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 62
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  68. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 69
  69. Buyers Buyers Sellers Sellers 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 70
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  77. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 78
  78. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 79

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