30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 2

www.bringtheloveback.com
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 3

Source: www.internetworldstats.com , May 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 4

Source: www.internetworldstats.com, May 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 5

Source: www.internetworldstats.com, May 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 6

Source: www.internetworldstats.com, May 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 7

Source: Synovate Asia Bus Jun/Jul 2007, 15-64 years
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 8

Source: Synovate Asia Bus Jun/Jul 2007, 15-64 years
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 9

Source: GroupM Forecasts, Dec 2006; KR & NZ: Universal McCann Estimates Apr 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 10

Source: Source: PricewaterhouseCoopers (PwC) and Wilkofsky Gruen Associates, \"Global Entertainment and
Media Outlook: 2007-2011,\" June 20, 2007
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 11

Sources:
-Market Sizes: Microsoft & Universal McCann
- Online Market Sizes: Oppenheimer & Co. Inc., June 2007
(sources include Universal McCann, Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers )
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 12

“P&G Canada, has vowed to boost
online spending from 3% of its
media budget to as much as
20% for the company's fiscal year
that starts July 1.”
Source: Advertising Age May 19, 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 13

The country’s third-largest advertiser
(General Motors) is getting ready to
shift fully half of its $3 billion budget
into digital and one-to-one marketing
within the next 3 years.”
Source: Advertising Age March 17, 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 14

Of the $500 million Microsoft
allocated to the introduction of its
Vista operating system,
30% went online.
Source: Times UK Online, October 21, 2005
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 15

Only 18% are Leaders
82%
18%
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 16

22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 17

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 18

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 19

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 20

“The traditional AIDA funnel has become a sea of complexity”
Source: Forrester Research
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 21

22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 22

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 23

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 24

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 25

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 26

Source: http://www.caida.org/tools/visualization/walrus/gallery1/
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 27

Source: The Fournaise Marketing Group’s 2007 Global Marketing Effectiveness Report
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 28

http://www.campaignforrealbeauty.com
http://www.youtube.com/results?search_query=dove
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 29

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 30

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 31

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 32

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 33

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 34

Source: http://bbdolab.typepad.com/the_lab/2006/10/generation_c.html
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 35

Source: Synovate AsiaBUS Survey Dec 2007 – Thailand
© Microsoft Corporation 2008 | CMG | Global Marketing Group 36

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 37

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 38

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 39

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 40

Source: Silverlight Showreel
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 41

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 42

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 43

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 44

Source: Forrester Research - September 2007 “Winning With Superior Customer Experiences”
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 45

Source:
David Armano
Logic + Emotion Blog
http://darmano.typepad.com/
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 46

Source:
David Armano
Logic + Emotion Blog
http://darmano.typepad.com/
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 47

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 48

Source: Mohan Sawhney, Kellogg School of Management
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 49

Source: AvenueA Razorfish :: Showreel
e.g. http://www.audi.com/a4globaldrives
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 50

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 51

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 52

Engagement Mapping is a flexible attribution model
that enable advertisers to include many factors
In their Engagement ROI calculations
Source: Atlas Engagement Mapping Paper, 2008
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 53

Source:
Atlas DMT
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 54

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 55

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 56

Source: Europe: Screen Digest 2005, Japan: Wikipedia May 2006, US: US Federal Comms Commission, 2004
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 57

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 58

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 59

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 60

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 61

Source: Sandvine
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 62

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 63

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 64

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 65

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 66

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 67

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 68

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 69

Buyers Buyers
Sellers Sellers
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 70

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 71

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 72

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 73

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 74

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 75

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 76

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 77

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 78

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 79