Advertising Networks & Exchanges - ad:tech, Singapore
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Presentation of the Advertising Networks & Exchanges Panel at the ad:tech conference in Singapore on 10.06.09. ...
Presentation of the Advertising Networks & Exchanges Panel at the ad:tech conference in Singapore on 10.06.09.
In an increasingly fragmented media environment and in an age of accountability, marketers are faced with the complex task of reaching customers in a huge number of different destinations and platforms and converting them. Traditional media buying approaches and processes are inefficient and out-dated. Ad networks and exchanges are promising to streamline media buying and delivery on a pay-per-performance basis.
Join our panel as they explain how ad networks and exchanges have evolved so far and how they are removing many of the inefficiencies associated with traditional buying and selling of online channels. The discussion also explores the obstacles of adopting ad networks & exchanges in current media strategies, as well as their future direction into an evolving all-digital media-marketplace.
Global senior executives of leading ad networks are on the panel to help you better understand how such important channels can benefit your business.
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