10 Reasons why it’s great to work           in digital
1. We can be faster than the business
2. We can predict the future*                                *sort of
3. It’s never finished
4. We’re connected to our audience
5. We can learn how to talk like our             audience
6. Data
7. We see the whole business                      Warts & all
8. It’s always changing
9. Relevance
9. Relevance•   Unlike TV…•   Engagement•   Timely•   Fresh/Refreshable         “To truly engage customers for whom “push”...
10. Context  Not content
Data visualisationMAKING NUMBERS LOOK PRETTY
Information is beautiful
Online tools that will help you to create infographics                          Creatly                                   ...
Visualisation features within analytics
Visualisationfor social media
Links• http://mentionmapp.com/beta/classic/index.php• http://www.touchgraph.net• http://inmaps.linkedinlabs.com• http://ww...
10 reasons working in digital is great
10 reasons working in digital is great
10 reasons working in digital is great
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10 reasons working in digital is great

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10 reasons working in digital is great

  1. 1. 10 Reasons why it’s great to work in digital
  2. 2. 1. We can be faster than the business
  3. 3. 2. We can predict the future* *sort of
  4. 4. 3. It’s never finished
  5. 5. 4. We’re connected to our audience
  6. 6. 5. We can learn how to talk like our audience
  7. 7. 6. Data
  8. 8. 7. We see the whole business Warts & all
  9. 9. 8. It’s always changing
  10. 10. 9. Relevance
  11. 11. 9. Relevance• Unlike TV…• Engagement• Timely• Fresh/Refreshable “To truly engage customers for whom “push” advertising is increasingly irrelevant, companies must do more outside the confines of the traditional marketing organization.” McKinsey http://www.mckinseyquarterly.com/Were_all_marketers_now_2834
  12. 12. 10. Context Not content
  13. 13. Data visualisationMAKING NUMBERS LOOK PRETTY
  14. 14. Information is beautiful
  15. 15. Online tools that will help you to create infographics Creatly Easelly Visually Infogram Piktochart
  16. 16. Visualisation features within analytics
  17. 17. Visualisationfor social media
  18. 18. Links• http://mentionmapp.com/beta/classic/index.php• http://www.touchgraph.net• http://inmaps.linkedinlabs.com• http://www.leftronic.com• http://econsultancy.com/uk/blog/10194-the-roi- of-personalisation-infographic• http://www.mckinseyquarterly.com/Were_all_m arketers_now_2834

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