New  Rules Of  Marketing
Upcoming SlideShare
Loading in...5
×
 

New Rules Of Marketing

on

  • 753 views

Marketing PPr

Marketing PPr

Statistics

Views

Total Views
753
Views on SlideShare
752
Embed Views
1

Actions

Likes
0
Downloads
17
Comments
1

1 Embed 1

https://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

New  Rules Of  Marketing New Rules Of Marketing Presentation Transcript

  • The New Rules of Marketing: Blogs, Social Media and Wikis
  • New Rules – New Web
    • The web has proven to be an integral channel in the marketing mix
    • Web 2.0 is transforming how users use the internet. The power of new technologies is helping marketers connect and sell
    • Blogs
    • Social Media
    • Wikis
    • Ideas for marketers to use the new rules of marketing as it applies to your insurance marketing
  • Stop Thinking Web Site Start thinking web marketing SOLUTIONS !!! CONTENT: QUALITY and VALUE
  • Web = Integral Channel
  • Web 2.0 transformed consumers into “prosumers”
  • Web 2.0 for Insurance Communications Pros?
  •  
  • Web 2.0
  • “ Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform” Website Web Solution
  • Blogs
    • Conversation:
      • Feedback
    • Voice
    • Authenticity
  • Social Media/ Networking
  • Social Media Marketing
  • (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”. Social Media is a shorter top level term that describes the space overall, and covers the activities around social interaction, content, videos, images and audio exposure.
  • Blog Search Engines
  • Vloggers
  • Video for News Distribution
  • Podcasts
  • Trends
    • Content, Content, Content
    • Social media = power shift from company to consumer
    • Brand control is in the power of your buyers – they are online!
  • Search Drives Traffic
  • Content Fuels Search
    • Press Releases
    • Comments
    • Blog Posts
    • Articles
    • Whitepapers
    • Video
    • Podcasts
  • Web 2.0 Technology on the Rise
    • comScore’s December 2007 report revealed that U.S. Internet users watched more than 10 billion videos online during the month
    • Social Networking Sites grow year over year (Nielsen/NetRatings)
    • Like-minded customers frequent the same websites, blogs, and other social media sites—trust “people like me”
  • Content = Connection
    • RSS Feeds
    • Personalized home pages
    • Social Groups/Networks
  • Ideas for Insurance Marketers
    • Blogging
    • Social Bookmarking / Tagging (del.icio.us)
    • Social News Sites (digg, newsvine)
    • Social Networking (LinkedIn, Facebook)
    • Wikipedia
    • Video Sharing (YouTube, vlogs)
    • Podcasting
  • Social Bookmarking / Tagging
  • Get Google Alerts
  • Social Networking
  • Wikipedia
  • Podcasting
  • Points to Ponder – Pros/Cons
    • Blogs
    • Social Media
    • Wikis
    • RSS (personal publishing)
    • Software/Technology
  • Web 2.0 = Reaching New Customers
  • Marketing Musts
    • Planning
    • Strategy
    • Execution
    • Create
    • Execute
    • Monitor
  • Leverage Your Assets
    • Distinction
    • Value
    • Market
    • Competition
    • Emotion
    • VOICE
  • Consider Future Practices
  • Web serves many purposes: AWARENESS COMMUNICATION CONNECTION SERVICE SALES
  • Q/A – Ask Away! Thank You!