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Refining Site Search To Meet YourCompany’s Needs
Chris Reighley @chrisreighleyDirector of eCommerce #irce2012
Key Points• The ability for customers to find what they are looking for is a key indicator in customer satisfaction.• Site search needs to start before your customer gets to your site.• Your customers are searching for more than just product. Include content in your search results.
On average, we speak 2,251 words to 7.4 people a day
On average, 4.7 Billion searches are done on Google per daySource: Google Annual Search Statistics. 2011 Statistic Brainhttp://www.statisticbrain.com/google-searches/
“Findings indicate that 80% of consumers’ shoppingdecisions are made before entering the store…”•Merchant Mechanics, Inc.
The ability for customers tofind what they are looking foris a key indicator in customersatisfaction.
Tips • How many facets? • How should I order facets? • Text or visual facets?
Stats• No Search Results = DEATH. – 71% of the time, if a customer gets a NO Result Page – they leave.• Relevant Search Results are KEY. – 41% of the time, if a customer gets results that they feel are not relevant – they leave. Source: Foresee Results Workbench for totes-ISOTONER.com. May 2011 – May 2012
Site search needs to startbefore your customer gets toyour site.
Keeping Your Customer Happy A Customer Has To Find You First Then they need to find the stuff they are looking for
Site Search is an SEO Strategyhttp://shop.totes-isotoner.com/accessories/<KEYWORD>
Category Page (Bottom)
Product Detail Page
Key Elements for SEO Success
Data on SEO Value• During the 2011 Holiday, Site Champion pages represented 8.33% of Pageviews.• Site Champion Index Value was 712% above site average.• The average value of this page or set of pages. $Index is (Ecommerce revenue + Total Goal Value) divided by Pageviews for the page(s).
Your customers are searchingfor more than just product.Include content in your searchresults.
Integration of Social and Content
Chris Reighley @chrisreighleyDirector of eCommerce