Intelligent Relevancy at All Touchpoints
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Intelligent Relevancy at All Touchpoints

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Presentation for eTail East 2012 in Boston. 8/14/2012 by Chris Reighley

Presentation for eTail East 2012 in Boston. 8/14/2012 by Chris Reighley
Intelligent Relevancy at All Touchpoints

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Intelligent Relevancy at All Touchpoints Presentation Transcript

  • 1. INTELLIGENT RELEVANCY AT ALL TOUCHPOINTS
  • 2. INTRODUCTIONSChris ReighleyFormer Director of eCommerce@chrisreighley
  • 3. Over 53% of consumers touch 2 or more touchpoints on the path to purchase online. eTailers are seeing over 15% of their traffic coming from Mobile Devices. Plus research showsthat 80% of consumers coming to your site have already made a purchasing decision before come to your site.
  • 4. Consumer Decision Making Process 1. Problem recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision 5. Post-purchase behavior
  • 5. MULTIPLE TOUCHPOINTSThe Purchase Path Of Online BuyersSucharita MulpuruForrester Research, Inc.
  • 6. HOW DID CONSUMERS FIND DEALS The Purchase Path Of Online Buyers Sucharita Mulpuru Forrester Research, Inc.
  • 7. TOUCHPOINTS THROUGH THE PATH TO PURCHASE The Purchase Path Of Online Buyers Sucharita Mulpuru Forrester Research, Inc.
  • 8. SMARTPHONE VS. TABLET | SMARTPHONEMobile Marketing: Not The same on Tablets as on smartphonesElizabeth ShawForrester Research, Inc.
  • 9. SMARTPHONE VS. TABLET | TABLETMobile Marketing: Not The same on Tablets as on smartphonesElizabeth ShawForrester Research, Inc.
  • 10. CONSUMPTION OF MEDIA 47% from Mobile DeviceSmartphones Make Olympic Viewing More MobileJULY 20, 2012
  • 11. TAKE HOME POINTS• Don’t think about your Digital Marketing Tactics – Think about the CONSUMER path to success.• You are not SELLING something – You are SOLVING a PROBLEM.• Every touchpoint matters – If you are only attributing success to the last touchpoint you are working in the dark.
  • 12. INTELLIGENT RELEVANCY AT ALL TOUCHPOINTSChris ReighleyFormer Director of eCommerce@chrisreighley