Intelligent Relevancy at All Touchpoints

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Presentation for eTail East 2012 in Boston. 8/14/2012 by Chris Reighley
Intelligent Relevancy at All Touchpoints

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Intelligent Relevancy at All Touchpoints

  1. 1. INTELLIGENT RELEVANCY AT ALL TOUCHPOINTS
  2. 2. INTRODUCTIONSChris ReighleyFormer Director of eCommerce@chrisreighley
  3. 3. Over 53% of consumers touch 2 or more touchpoints on the path to purchase online. eTailers are seeing over 15% of their traffic coming from Mobile Devices. Plus research showsthat 80% of consumers coming to your site have already made a purchasing decision before come to your site.
  4. 4. Consumer Decision Making Process 1. Problem recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision 5. Post-purchase behavior
  5. 5. MULTIPLE TOUCHPOINTSThe Purchase Path Of Online BuyersSucharita MulpuruForrester Research, Inc.
  6. 6. HOW DID CONSUMERS FIND DEALS The Purchase Path Of Online Buyers Sucharita Mulpuru Forrester Research, Inc.
  7. 7. TOUCHPOINTS THROUGH THE PATH TO PURCHASE The Purchase Path Of Online Buyers Sucharita Mulpuru Forrester Research, Inc.
  8. 8. SMARTPHONE VS. TABLET | SMARTPHONEMobile Marketing: Not The same on Tablets as on smartphonesElizabeth ShawForrester Research, Inc.
  9. 9. SMARTPHONE VS. TABLET | TABLETMobile Marketing: Not The same on Tablets as on smartphonesElizabeth ShawForrester Research, Inc.
  10. 10. CONSUMPTION OF MEDIA 47% from Mobile DeviceSmartphones Make Olympic Viewing More MobileJULY 20, 2012
  11. 11. TAKE HOME POINTS• Don’t think about your Digital Marketing Tactics – Think about the CONSUMER path to success.• You are not SELLING something – You are SOLVING a PROBLEM.• Every touchpoint matters – If you are only attributing success to the last touchpoint you are working in the dark.
  12. 12. INTELLIGENT RELEVANCY AT ALL TOUCHPOINTSChris ReighleyFormer Director of eCommerce@chrisreighley

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