Social Media and Digital Marketing for Schools

Social Media & Education @ChrisRawlinson

Digital Advertising

Education in the year 2000, as imagined in 1910 by French postcard artistVillemard. Image: National Library of France

What Happened ?

Mass Media

Attention Economy

Online Media Mix

Reading is up! 1980: 7.4 Hours / Day 2008: 11,8 Hours/Day 9.57 zettabytes of data Source: 2009 HMI Report, Global Information Industry Center, University of California, San Diego, Bohn, Short

Web Capacity

• There are over 10million Internet users in South Africa now• Total of approx 8.5 million South Africans access the Internet on their cell phones• Approx. 25% growth internet users year on year in SA• 45% female - 55% Male user base• Ages 15 -24 represent approx. 10% of users

Social Media

Online Media Mix

• 9.34m active users in SA• 52% male / 48% Female• Age10-25 = 52% user base• 13% of users spend Moola• 50m global subscribers

 Approx 8m SA users Approx 6.8m access via Mobile 49% male / 51% Female 69% use daily 170 ave friends 6h30m ave browse time/month Age13-22 = 24% user base (the bulk are aged 22-30)

“Twitter is not a technology. It’s a conversation.And it’s happening with or without you.”@charleneli

• 2.43m SA users• 15.4m tweets per Month• Most active 9am -10am• Most active on Mondays• 52% Male 47%Female

Alexa top sites in SA 1. Google.co.za 2. Facebook 3. Google.com 4. YouTube 5. BidorBuy 6. Yahoo 7. Gumtree 8. LinkedIn 9. Wikipedia 10. News24

So What Now?

"Big breakthroughshappen when what issuddenly possible meetswhat is desperatelynecessary"Thomas Friedman, New YorkTimes 2012

The Flipped ClassroomThe Flip:Content at home < > Problem sets in ClassOn-Demand: Pause and RepeatProgress Reports are Immediate

Because games arefun, and are a great wayto learn.

Set Goals andMeasure What you can’t measure, you can’t manage. - Peter Drucker

Flow•Clear set of goals•Clear set of Rules•Challenge matched to skill or confidence•Clear and Immediate Feedback

Case Study: NikeNike "Connecting used to be, Heres some product, and heres someadvertising. We hope you like it. ’Connecting today is a dialogue.“Nike CEO, Mark Parker

Case Study: Nike

• Teaching administration is taking up almost as much time as the teaching itself.• Teachers are looking for ways to be more productive.• So they’re adopting apps like ClassDojo and Socrative to be more productive.• Mostly without the permission or go-ahead of their school or regional education boards... Due to the free starter version of these tools

Schools Social Media Advice1. Monitor the conversations happening2. Do have an updated Twitter / website / Facebook page3. Make your websites social.4. Try and create shareable and open school resources online.5. Respond to conversations as often as possible.6. Create a social media school policy (Staff/Students)7. If creating a network use existing tools / software.8. If running social media empower the person, or make sure they are already senior staff.9. Continuously learn, unlearn, and re-learn.

Relax and Enjoy

chris.rawlinson@ogilvy.co.za @ChrisRawlinson

http://huddlemind.net	977
http://www.scoop.it	82
https://twitter.com	7
http://itswritershub.wordpress.com	5
http://www.linkedin.com	2

Social Media and Digital Marketing for Schools

by Chris Rawlinson on Dec 18, 2012

Accessibility

Categories

Upload Details

Usage Rights

5 Embeds 1,073

Statistics

Social Media and Digital Marketing for Schools Presentation Transcript