Be the first to like this
A quick presentation I found from years ago giving an overview of some of the stuff we did to launch Stormhoek, the worlds first real world brand to be successfully launched via online/social media marketing.
The presentation was put together by founder Graham Knox, Shane WIlson, & myself.
This was one of the first case studies used around the world for social media marketing success. The lessons we learned are still valid today - "Interactivity creates trust and loyalty".