Case study FB picture post
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Case study FB picture post Case study FB picture post Presentation Transcript

  • Facebook Case Study Nixle post vs. Picture postSaturday, March 16, 13
  • Background On February 7th @ 11:52 hrs an armed robbery occurred in Redwood City. 3 suspects entered a residence and held a 79 year old woman at gunpoint. One suspect was arrested at the scene, two suspects outstanding.Saturday, March 16, 13
  • Background Police identified the two outstanding suspects. Police issued a press release via Nixle on February 19th @ 2:16pm with a photo of the adult male suspect. The press release was posted to Facebook as a Nixle post. At 5:33pm the suspect’s picture was posted to Facebook.Saturday, March 16, 13
  • Nixle post to FacebookSaturday, March 16, 13
  • Total Outreach 613 Organic (liked views) 594 Viral (friend views) 19 Engaged Users 78 18 Link ClicksSaturday, March 16, 13
  • Talking About 23 15 Likes 14 Comments 3 SharesSaturday, March 16, 13
  • Virality 3.75% % of people who created a story from the post out of unique people who saw the postSaturday, March 16, 13
  • Picture post to FacebookSaturday, March 16, 13
  • Total Outreach 3863 Organic (liked views) 710 Viral (friend views) 3222 Engaged Users 1720 - 954 uniques stories 1966 Link ClicksSaturday, March 16, 13
  • Talking About 628 402 Likes 401 Comments 151 SharesSaturday, March 16, 13
  • Virality 16.26% % of people who created a story from the post out of unique people who saw the postSaturday, March 16, 13
  • SummarySaturday, March 16, 13
  • Nixle Post Picture Post 15 Likes 402 Likes 14 Comment 401 Comments 3 Share 151 Shares 659 people saw this 3,987 people saw thisSaturday, March 16, 13
  • Analytics Dates analyzed: 2/19/13 to 2/25/13 277 New likes to the page 13,269 people reached 717 unique people who created a story 3,659 unique people who saw story posted by friendSaturday, March 16, 13
  • Facebook pictures Facbook is a visual medium People are drawn to click pictures More engagement to pictures Social Media in general is drawn to picturesSaturday, March 16, 13
  • End The two outstanding suspects were arrested on February 27th at the Mexican border.Saturday, March 16, 13