Content Marketing AWARENESSThe creation and sharing of highquality, valuable content by the brand CONSIDERATIONto engage current & potential EVALUATIONaudience and influencers. COMMITMENT Content Marketing will AMPLIFY your existing paid media campaigns, increase VISIBILITY and drive ENGAGEMENT leading to your desired outcome.
Distribute via PR Newswire’s network to multiple channels PRNEWSWIRE.COM GLOBAL NETWORK OF Averages 1.5+ Million monthly unique 9,000+ ONLINE NEWS SITES visitors, with industry-leading search visibility 200,000+ GLOBAL SOCIAL MEDIA MEDIA OUTLETS PRN’s social feeds + social sharing buttons PR NEWSWIRE’S PRN’s MEDIA SITE CONTENT For registered journalists DISTRIBUTION & bloggers from 27,000+ Media Outlets NETWORK AUTOMATIC POSTING TO OWNED MEDIA INFRASTRUCTURE TARGETED DISTRIBUTION BROADCAST + Find relevant influencers by ONLINE VIDEO Industry, region and/or topic DISTRIBUTION 150+ MOBILE PARTNERSHIPS
Stream your content in multiple formats Online Syndication Multiple Multimedia Multimedia Engagement with photo Assets Platforms Photo + Dynamic VideoPhoto (image such as photo, logo Photo + Video + Audio + PDFs + + Dedicated HTML Pageor infographic) Dedicated Page + Strategic Placement
more multimedia = more views Increase in average online views per distribution, when multimedia elements are added.Source: PR Newswire web analytics.
ARC is a combination of: - An SEO friendly landing page featuring text and links; and - Interactive media player (IMP) Interactive Media Player contains all of the ARC’s multimedia assets. Landing page enables the ARC to be found on search engines through keywords and campaign notification text.
IMP Content Updates blog blog fan site blog blog fan site news site company site blog
ARC Launch Content delivered directly to key audiences who spread the message virally Distributed to over 11,000 media outlets and targeted media sites, social media outreach, Strategic Web placements SEO-friendly platform houses multiple multimedia assets Engage or be drawn back to customer’s Web site. Reports detail all Customer can even change Audiences can respond interaction the message and assets to calls for action at a later date!11
Integration with Digital Ad Campaigns ARC also features a 300x250 unit to extend your Marketing with Your Digital Ad Campaigns12
STRATEGIC WEB PLACEMENT: IN-TEXT
STRATEGIC WEB PLACEMENT: MOBILE
Fashion Show Mall, Las Vegas INCLUDED WITH MNR AND ARC SERVICES Reach the Media: • Photo editors at newspapers & magazines, TV producers, bloggers, etc. • Puts your photo in archiving systems relied on by media around the world Reach consumers via: • Up to 1,000 sites like Yahoo!, ABC News, etc. • Reuters Sign, Times Square, NYC • Fashion Show Mall, Las Vegas Reuters Sign, Times Square