Interactive Copywriting & Design

Truths about Interactive Copywriting & Design from the perspective of @chrispitre 1

Truth 1: Copywriters do it with designers. 2

It = redeﬁne the user experience ... over and over again 3

What does that mean? 4

Copy and design can change the way sites and apps are used from one day to the next. 5

A product won’t die. 6

A site won’t go stale. 7

“Yeah right,” you think. 8

One question changed it all... 9

What if we changed the question? 11

What do you want? 12

The use would change. 13

Change what people see, change what people do 14

The future of the design-copy partnership is change management. 15

Truth 2: Copy is design. 16

Wireframes help me, too! 17

Copy should be tamed along with process ﬂow. 18

Word limits are our friends. 19

If you can’t say it brieﬂy, why say it at all? 20

Words are like embellishments...with a purpose. 21

Ok, maybe that’s unfair? 22

It’s ok to remove embellishments that lose (or don’t serve) a purpose. 23

Truth 3: Humans, not search engines, make or break you. 24

If you write for Google, visitors won’t stay long. Promise. 25

“I came for you.You weren’t there. So, I left” 26

Write to be read. Design to be seen. 27

Truth 4: Copywriters are wrongly excluded from design. 28

“Just send me the copy” 29

Huh?!! 30

Copy is not independent of design. Or vice versa. 31

Content goals should include design AND copy. 32

Have a copy strategy congruent with design. 33

Truths. Collect all 4! 34

Copywriters do it with designers. 35

Copy is design. 36

Humans, not search engines, make or break you. 37

Copywriters are wrongly excluded from design. 38

Consistent collaboration between copywriters & designers means better interactive. 39

Better interactive means happier clients. 40

Happier clients mean more $$$. 41

More $$$ means higher ticket price for DesignCamp 2010. 42

Just kidding. 43

Questions? Twitter: @chrispitre chris@whiteboardlabs.com chrisjpitre@gmail.com www.whiteboardlabs.com 44

http://blog.whiteboardlabs.com	27
http://www.brijj.com	6
http://prub0456.blogspot.com	6
http://www.slideshare.net	5

Interactive Copywriting & Design

by Chris Pitre on Jan 18, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 44

Statistics

Interactive Copywriting & Design — Presentation Transcript