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Business & Social Media (Twitter and Flickr tips)

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    Notes on slide 1


    Pitch MotionNotes
    Next slide: what is social media?

    Next slide: Wikipedia definition

    Next slides are “Truths.” Intro accordingly
    Next slide: social media not mass communications.

    Next slide: engagement. connection. relationships.

    Next slide: People connect with people.

    Next slide: community

    Next slide: Relational ROI does not translate into numbers (always).

    Next slide: Your audience must be known.

    Next slide: Authenticity + Transparency + Relevance = Whuffie

    Next slide: Whuffie definition

    Be sure to address ‘fears’ of getting social media (ie fear of negative feedback)
    Next slide: Collect the truths.

    Next slide: Delve into Twitter for business

    Ask who can explain Twitter. Ask who is on Twitter. Ask who has their business on Twitter.
    Before we see how, we must go back to address the misconceptions and excuses.
    Next slide: Common misperceptions “I don’t have time”

    Slide again
    Next slide: “Who cares if I’m going to the bathroom?”

    Slide again
    Next: “I’m B2B. Who’ll follow me?”

    Next: “Great I’ll just post links”

    Slide again
    Next: The more followers I have, the better”

    Slide again
    Next: How can your business use Twitter (well)?

    Next: Connect with customers

    Address negative feedback fears again
    Slide again (at last point)
    Next: Peer engagement

    peers = friendly competitors, experts of the industry, vendors
    Next: Industry news

    Next: Talent Acquisition

    Slide again
    Next: Culture & Expert building

    Next: Operational Efficiency

    Next: Flickr

    ‘Before we jump in, let’s go back (slide) as to why photos matters”
    Next: Why do photos matter?

    Next: the web is a visual medium

    we think and dream in pictures. we make complex things simple through pictures.
    next: shows life

    day-to-day activity can be chronicled and shared. “outside looking in”
    next: “real” shots of food, venue, and teams

    Tell story about being an event planner for the conference. looking for blank slate.
    Next: Google juice

    why wouldn’t you want to have some input in what comes up?
    next: who should be using Flickr?

    next: industries that should be using twitter

    next: contact info


    16 Favorites

    Business & Social Media (Twitter and Flickr tips) - Presentation Transcript

    1. Social media: tools for biz and maybe your life, too from the perspective of @chrispitre
    2. Who am I? i HOUSTON iNTERACTIVE MARKETING ASSOCIATION
    3. What is social media?
    4. Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. ~according to Wikipedia
    5. truth 1: social media is not mass communication.
    6. engagement. connection. relationships.
    7. Truth 2: people connect with people.
    8. “uh-oh, the C-word...” COMMUNITY
    9. Truth 3: Relational Roi may not translate to numbers.
    10. Truth 4: your audience must be known.
    11. Truth 5: Authenticity + transparency + relevancy = whuffie.
    12. whuffie = social capital = influence PERSONAL NOTE: ‘Awesome Sauce’ book by Tara Hunt (@missrogue)
    13. Truths. Collect all 5!
    14. The Business Edition
    15. PERSONAL NOTE: liar! :D “I don’t have time”
    16. PERSONAL NOTE: More than you know! :D “Who cares if I’m going to the bathroom?”
    17. “I’m B2B. Who’ll follow me?”
    18. PERSONAL NOTE: BORING!!! (spammer) “Great. I’ll just post news links.”
    19. PERSONAL NOTE: Quality over quantity “The more followers I have, the better.”
    20. How can your business USE Twitter (well)?
    21. Connect with customers • Customer service • Customer feedback • Hyperlocal reach & PR PERSONAL NOTE: check out @briansolis & his book “Putting the Public back in Public relations”
    22. Peer engagement
    23. Industry news updates
    24. PERSONAL NOTE: Fancy term for HR recruitment Talent Acquisition
    25. Culture + Expertise sharing
    26. Operational Efficiency
    27. The Business Edition
    28. Why do photos matter?
    29. The web is a visual medium.
    30. Shows life
    31. “Real” shots of food, venue, and team
    32. Google juice. Duh.
    33. Who should already be using Flickr?
    34. restaurants hotels event venues retail stores ad/pr firms
    35. Keep in touch! Twitter: @chrispitre linkedin.com/in/chrispitre chris@whiteboardlabs.com chris@is-conference.com www.whiteboardlabs.com www.is-conference.com

    + Chris PitreChris Pitre, 6 months ago

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    A quick presentation for businesses looking to harn more

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