Social media:
tools for biz
and maybe
your life, too
from the perspective of @chrispitre
Who am I?
              i
 HOUSTON iNTERACTIVE MARKETING ASSOCIATION
What is social media?
Social media is information content
   created by people using highly
 accessible and scalable publishing
  technologies. ...
truth 1:

 social media is not
mass communication.
engagement.
 connection.
relationships.
Truth 2:

people connect with
       people.
“uh-oh, the C-word...”
  COMMUNITY
Truth 3:

Relational Roi may not
translate to numbers.
Truth 4:

your audience must
    be known.
Truth 5:

   Authenticity +
  transparency +
relevancy = whuffie.
whuffie = social capital = influence

                      PERSONAL NOTE:
                     ‘Awesome Sauce’
            ...
Truths.

Collect all 5!
The Business Edition
PERSONAL NOTE:
    liar! :D



     “I don’t have time”
PERSONAL NOTE:
More than you
   know! :D

 “Who cares if I’m going
   to the bathroom?”
“I’m B2B. Who’ll follow me?”
PERSONAL NOTE:
BORING!!! (spammer)


       “Great. I’ll just post
          news links.”
PERSONAL NOTE:
Quality over quantity


     “The more followers I
       have, the better.”
How can your business

 USE Twitter (well)?
Connect with customers
     • Customer service
     • Customer feedback
     • Hyperlocal reach & PR
                     ...
Peer engagement
Industry news updates
PERSONAL NOTE:
Fancy term for
HR recruitment


        Talent Acquisition
Culture + Expertise
      sharing
Operational Efficiency
The Business Edition
Why do photos matter?
The web is a visual medium.
Shows life
“Real” shots of food,
  venue, and team
Google juice. Duh.
Who should already be
    using Flickr?
restaurants
   hotels
event venues
retail stores
 ad/pr firms
Keep in touch!
   Twitter: @chrispitre    linkedin.com/in/chrispitre
chris@whiteboardlabs.com   chris@is-conference.com
 w...
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Business & Social Media (Twitter and Flickr tips)

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A quick presentation for businesses looking to harness the power of social media, namely Twitter and Flickr, but are shy or newcomers to the social scene. Presented to the Galleria Chamber of Commerce.

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  • Pitch MotionNotes
    Next slide: what is social media?
  • Next slide: Wikipedia definition
  • Next slides are “Truths.” Intro accordingly
    Next slide: social media not mass communications.
  • Next slide: engagement. connection. relationships.
  • Next slide: People connect with people.
  • Next slide: community
  • Next slide: Relational ROI does not translate into numbers (always).
  • Next slide: Your audience must be known.
  • Next slide: Authenticity + Transparency + Relevance = Whuffie
  • Next slide: Whuffie definition
  • Be sure to address ‘fears’ of getting social media (ie fear of negative feedback)
    Next slide: Collect the truths.
  • Next slide: Delve into Twitter for business
  • Ask who can explain Twitter. Ask who is on Twitter. Ask who has their business on Twitter.
    Before we see how, we must go back to address the misconceptions and excuses.
    Next slide: Common misperceptions “I don’t have time”
  • Slide again
    Next slide: “Who cares if I’m going to the bathroom?”
  • Slide again
    Next: “I’m B2B. Who’ll follow me?”
  • Next: “Great I’ll just post links”
  • Slide again
    Next: The more followers I have, the better”
  • Slide again
    Next: How can your business use Twitter (well)?
  • Next: Connect with customers
  • Address negative feedback fears again
    Slide again (at last point)
    Next: Peer engagement
  • peers = friendly competitors, experts of the industry, vendors
    Next: Industry news
  • Next: Talent Acquisition
  • Slide again
    Next: Culture & Expert building
  • Next: Operational Efficiency
  • Next: Flickr
  • ‘Before we jump in, let’s go back (slide) as to why photos matters”
    Next: Why do photos matter?
  • Next: the web is a visual medium
  • we think and dream in pictures. we make complex things simple through pictures.
    next: shows life
  • day-to-day activity can be chronicled and shared. “outside looking in”
    next: “real” shots of food, venue, and teams
  • Tell story about being an event planner for the conference. looking for blank slate.
    Next: Google juice
  • why wouldn’t you want to have some input in what comes up?
    next: who should be using Flickr?
  • next: industries that should be using twitter
  • next: contact info

  • Business & Social Media (Twitter and Flickr tips)

    1. 1. Social media: tools for biz and maybe your life, too from the perspective of @chrispitre
    2. 2. Who am I? i HOUSTON iNTERACTIVE MARKETING ASSOCIATION
    3. 3. What is social media?
    4. 4. Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. ~according to Wikipedia
    5. 5. truth 1: social media is not mass communication.
    6. 6. engagement. connection. relationships.
    7. 7. Truth 2: people connect with people.
    8. 8. “uh-oh, the C-word...” COMMUNITY
    9. 9. Truth 3: Relational Roi may not translate to numbers.
    10. 10. Truth 4: your audience must be known.
    11. 11. Truth 5: Authenticity + transparency + relevancy = whuffie.
    12. 12. whuffie = social capital = influence PERSONAL NOTE: ‘Awesome Sauce’ book by Tara Hunt (@missrogue)
    13. 13. Truths. Collect all 5!
    14. 14. The Business Edition
    15. 15. PERSONAL NOTE: liar! :D “I don’t have time”
    16. 16. PERSONAL NOTE: More than you know! :D “Who cares if I’m going to the bathroom?”
    17. 17. “I’m B2B. Who’ll follow me?”
    18. 18. PERSONAL NOTE: BORING!!! (spammer) “Great. I’ll just post news links.”
    19. 19. PERSONAL NOTE: Quality over quantity “The more followers I have, the better.”
    20. 20. How can your business USE Twitter (well)?
    21. 21. Connect with customers • Customer service • Customer feedback • Hyperlocal reach & PR PERSONAL NOTE: check out @briansolis & his book “Putting the Public back in Public relations”
    22. 22. Peer engagement
    23. 23. Industry news updates
    24. 24. PERSONAL NOTE: Fancy term for HR recruitment Talent Acquisition
    25. 25. Culture + Expertise sharing
    26. 26. Operational Efficiency
    27. 27. The Business Edition
    28. 28. Why do photos matter?
    29. 29. The web is a visual medium.
    30. 30. Shows life
    31. 31. “Real” shots of food, venue, and team
    32. 32. Google juice. Duh.
    33. 33. Who should already be using Flickr?
    34. 34. restaurants hotels event venues retail stores ad/pr firms
    35. 35. Keep in touch! Twitter: @chrispitre linkedin.com/in/chrispitre chris@whiteboardlabs.com chris@is-conference.com www.whiteboardlabs.com www.is-conference.com
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