Business & Social Media (Twitter and Flickr tips)

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Notes on slide 1

Pitch MotionNotes
Next slide: what is social media?

Next slide: Wikipedia definition

Next slides are “Truths.” Intro accordingly
Next slide: social media not mass communications.

Next slide: engagement. connection. relationships.

Next slide: People connect with people.

Next slide: community

Next slide: Relational ROI does not translate into numbers (always).

Next slide: Your audience must be known.

Next slide: Authenticity + Transparency + Relevance = Whuffie

Next slide: Whuffie definition

Be sure to address ‘fears’ of getting social media (ie fear of negative feedback)
Next slide: Collect the truths.

Next slide: Delve into Twitter for business

Ask who can explain Twitter. Ask who is on Twitter. Ask who has their business on Twitter.
Before we see how, we must go back to address the misconceptions and excuses.
Next slide: Common misperceptions “I don’t have time”

Slide again
Next slide: “Who cares if I’m going to the bathroom?”

Slide again
Next: “I’m B2B. Who’ll follow me?”

Next: “Great I’ll just post links”

Slide again
Next: The more followers I have, the better”

Slide again
Next: How can your business use Twitter (well)?

Next: Connect with customers

Address negative feedback fears again
Slide again (at last point)
Next: Peer engagement

peers = friendly competitors, experts of the industry, vendors
Next: Industry news

Next: Talent Acquisition

Slide again
Next: Culture & Expert building

Next: Operational Efficiency

Next: Flickr

‘Before we jump in, let’s go back (slide) as to why photos matters”
Next: Why do photos matter?

Next: the web is a visual medium

we think and dream in pictures. we make complex things simple through pictures.
next: shows life

day-to-day activity can be chronicled and shared. “outside looking in”
next: “real” shots of food, venue, and teams

Tell story about being an event planner for the conference. looking for blank slate.
Next: Google juice

why wouldn’t you want to have some input in what comes up?
next: who should be using Flickr?

next: industries that should be using twitter

next: contact info

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Business & Social Media (Twitter and Flickr tips) - Presentation Transcript

Social media: tools for biz and maybe your life, too from the perspective of @chrispitre
Who am I? i HOUSTON iNTERACTIVE MARKETING ASSOCIATION
What is social media?
Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. ~according to Wikipedia
truth 1: social media is not mass communication.
engagement. connection. relationships.
Truth 2: people connect with people.
“uh-oh, the C-word...” COMMUNITY
Truth 3: Relational Roi may not translate to numbers.
Truth 4: your audience must be known.
Truth 5: Authenticity + transparency + relevancy = whuffie.
whufﬁe = social capital = inﬂuence PERSONAL NOTE: ‘Awesome Sauce’ book by Tara Hunt (@missrogue)
Truths. Collect all 5!
The Business Edition
PERSONAL NOTE: liar! :D “I don’t have time”
PERSONAL NOTE: More than you know! :D “Who cares if I’m going to the bathroom?”
“I’m B2B. Who’ll follow me?”
PERSONAL NOTE: BORING!!! (spammer) “Great. I’ll just post news links.”
PERSONAL NOTE: Quality over quantity “The more followers I have, the better.”
How can your business USE Twitter (well)?
Connect with customers • Customer service • Customer feedback • Hyperlocal reach & PR PERSONAL NOTE: check out @briansolis & his book “Putting the Public back in Public relations”
Peer engagement
Industry news updates
PERSONAL NOTE: Fancy term for HR recruitment Talent Acquisition
Culture + Expertise sharing
Operational Efﬁciency
The Business Edition
Why do photos matter?
The web is a visual medium.
Shows life
“Real” shots of food, venue, and team
Google juice. Duh.
Who should already be using Flickr?
restaurants hotels event venues retail stores ad/pr ﬁrms
Keep in touch! Twitter: @chrispitre linkedin.com/in/chrispitre chris@whiteboardlabs.com chris@is-conference.com www.whiteboardlabs.com www.is-conference.com