Being a Better Communicator & Writer
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Being a Better Communicator & Writer



Regardless of our occupation, the truth is that we have to write. The issue is writing well. Looking at practices of interactive copywriting, nonverbal communication, and the traditional written word, ...

Regardless of our occupation, the truth is that we have to write. The issue is writing well. Looking at practices of interactive copywriting, nonverbal communication, and the traditional written word, I'll reveal some new ways to approach writing that has real effects on our communication and community-building. From writing internal emails to marketing copy, I've shared methods and theories that govern communication, which may lead to approved ideas, closed business, improved relationships, and, ultimately, being understood.



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Being a Better Communicator & Writer Being a Better Communicator & Writer Presentation Transcript

  • “I’ll Never Be a Writer” lies we tell ourselves & why Communication trumps talent
  • Who Am I?
  • You don’t get paid to drive...
  • As humans, we are taught and capable of being excellent at many things. We chose to specialize out of the basics.
  • So what?
  • Interpersonal Communication Before large and small brands succeed in it, we each must first re-learn how to communicate with each other personally. Then, we’ll see and understand the shift in marketing that ‘gurus’ have prophesied to us for years.
  • Purposes of Writing • Reporting (facts) • Story-telling • Information gathering
  • Benefits of Writing Better • Better understanding...faster • Ideas approved • Persuasion • Agenda setting • Trust • Advancement
  • Back to the Basics 8 Simple Rules for Interpersonal Writing
  • Writing. What, like it’s hard? What?! Like it’s hard!
  • Rule 1: Know Your Audience • Who are you writing to? • How do they read? • What do they want? • How do they want it?
  • Most Readers: • Want it brief • Want it simple • Want it honest • Want it easy • Want to be reminded
  • Who has the Power?
  • 5 Types of Social Power • Reward power - perceived ability to give positive consequences (remove negatives) • Coercive power - perceived ability to punish the nonconforming • Legitimate power - organizational authority • Referent power - gained through association with others with power • Expert power - have distinct knowledge/skills
  • Writing without Power • Qualify your directives/suggestions: • “I think...” • “I believe...” • “I feel...” • Ask for recipient’s thoughts/suggestions • Provide reasoning/explanation • Use ‘hedges’ (communicate degree of accuracy) • ex: “I’m not at an expert, but...”
  • Rule 2: Soften Your Info
  • Gossip = Storytelling • People really do love/listen/ remember gossip • Present hard info as though it’s soft • Turn data into insights • Make facts seem fascinating
  • Do me a Favor: Send a Tweet to @brendanbkbk that I’m praising HUGE ;)
  • Movie Rec
  • Rule 3: Spellcheck & Proofread • Does it make sense to you? • Misspellings: • Disrupt message absorption • Can change meaning • Take more time from the reader
  • Rule 4: Know the Language • Know the connection between language, thought, and perception • Sapir-Whorf Hypothesis • linguistic determinism • linguistic relativity
  • Sapir-Whorf Hypothesis Each company has their own language. Organizationally, their thoughts and perspective on clients, trends, and their industry are shaped largely by their language.
  • Rule 5: Think Like a Teacher • Use active voice where possible. • Parallelism in bullets & lists. • Cut out two-fers • Punctuation matters
  • Rule 6: Reduce Uncertainty • Uncertainty Reduction Theory • Clarity vs. Sincerity
  • Rule 7: Look Beyond Yourself • Use insight into personality & previous behavior • Predict their stance/disposition • Persuade wisely & with their benefits in mind
  • Facial Expressions • S - sadness • A - anger • D - disgust • F - fear • I - interest • S - surprise • H - happiness
  • Schlitz Beer
  • Rule 8: Know Thyself • Know your motivations/needs • Know how others perceive you • Know when (not) to be the ________
  • Have an Alter Ego
  • Wrap-Up • Know your audience. • Soften your info. • Spellcheck and proofread. • Know the language. • Think like a teacher. • Reduce uncertainty. • Look beyond yourself. • Know yourself.
  • Holla | |