Ibm solutions for the mobile enterprise


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Presentation from IBM VP of Cloud and Services Marketing, Rich Lechner and IBM CTO of Mobility Bill Bodin. Presented at Gartner Symposium 2012 in Orlando, FL

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Ibm solutions for the mobile enterprise

  1. 1. Solutions for the Mobile EnterpriseHelping businesses plan, build, manage and secure mobile environments © 2012 IBM Corporation
  2. 2. Agenda Welcome and introductions Business challenges of Mobile Solution profile: IBM’s Mobile CTO Q+A2 © 2012 IBM Corporation
  3. 3. Today’s participantsRich Lechner, V.P., Cloud + Services MarketingResponsible for market management of $40 billion WW Global Technology Services business. The GTS portfolio delivers client valuethrough innovative, analytical & data-driven approaches spanning a broad spectrum of service delivery methods, including cloud,managed, project-based and strategic outsourcing.Bill Bodin, Distinguished Engineer, CTO MobilityBodin is both a Distinguished Engineer and a recognized Master Inventor. He holds over 160 issued U.S. and international patents, withover 100 additional patents pending, in domains including operating systems, mobility, media, telematics, consumer electronics andhealthcare. He leads the internal mobile strategy efforts for IBMs CIO office, focusing on mobile management, infrastructure, wirelesstechnologies and solutions. 3 © 2012 IBM Corporation
  4. 4. Forward thinkers are recognizing the importance of mobile CIOs1: Lines of Business (LOB): 77% plan to use personal mobile devices to With customer insight as the top CEO priority2, access company data and applications mobile changes everything. 25+ Almost all expect to deploy more than 25 mobility applications in the next two years #2 digital priority of CMOs is deploying tablet and mobile apps3 1. A report from McKinsey & Company: Based on a survey of 250 CIOs on their mobility strategies. 2. IBM 2012 CEO Study 3. 2011 Global CMO study4 © 2012 IBM Corporation
  5. 5. Mobile also brings business and IT challenges • “Consumerization of IT” forcing CIOs to have BYOD policy and Business and IT plan; provide employee device choice change • Anytime, anywhere, any device access now standard • Social business interactions are increasingly important • Protection of privacy and confidential information Security and • Policies for client-owned smart phones and tablets management • Visibility, security and management of mobile platform requirements • Infrastructure complexity from multiple device platforms Complexity and • Unique mobile requirements for employees/workers integration • Extending data, voice and video applications to mobile devices • Integrating across wire-line/wireless LAN platforms5 © 2012 IBM Corporation
  6. 6. IBM’s strategy aligns with key client mobile initiatives Build & Connect Manage & Secure Extend & Transform Build mobile Manage mobile Extend capabilities apps devices and apps to mobile Connect & run Secure my Transform mobile systems mobile business your business Key Capabilities Key Capabilities Key Capabilities • Mobile web, hybrid and • Mobile lifecycle • Strategy, planning and native app development management implementation • Enterprise data, service, • Device analytics and • Mobile-enabled solutions and application integration control including analytics, commerce, and social • Enterprise wireless • Secure network business networking communications & management • Mobile as a service6 © 2012 IBM Corporation
  7. 7. © 2012 IBM Corporation
  8. 8. The IBM enterprise is evolving towards global integration8 © 2012 IBM Corporation © 2009 IBM Corporation
  9. 9. Addressing mobile with a four-pronged approach Technology: Policy: • Sunset legacy devices  Security  Client standard • Cross link Traveler  Connection tools accounts with IEM 1. Technology and service registration expense eligibility • Digital certification and  All mobile devices registration for all must be registered mobile devices in MDM • WiFI protection via 4. Support 2. Policy enforced registration • Containerization solutions • Enable and deploy high value applications 3. Education Education:Support:  Enable employees to be Self-support model, “security aware” powered by social  Annual Business Conduct software to empower Guidelines certification employees  “Ask the experts” © 2012 IBM Corporation © 2009 IBM Corporation
  10. 10. IBM’s mobile journey Future Mobile Devices & Infrastructure 4G SmartphonesValue & Mobile Devices Emerging Smartphones & Tablets BlackBerry Dominant Laptops Calling CardsFew Cell Phones2000 2005 2012 2013 > © 2012 IBM Corporation
  11. 11. Mobile is a key component of the Flexible Workplace Vision Strategy Multimedia ■Anytime and Collaborative Next generation anywhere security-rich platforms: ■Universal virtual and device Connected cloud-based desktops connectivity Secure mobile ■Balanced adoption security enables workplace ■Social, Social Cloud access collaborative anywhere and culturally embraced Collaboration and Social Business ■ Cost effective culture Mobile embedded into ■Flexible and the daily fabric fast support of IBM to achieve BYOD: Security efficiency and productivity Anytime/ Anywhere11 © 2012 IBM Corporation
  12. 12. What is “Bring Your Own Device”? BYOD allows end users to use the compute and communication devices they choose, to increase business productivity and mobility. BYOD means any device, with any ownership, used anywhere. Drivers:  Consumers are adopting smartphones and tablets in ever increasing numbers  The devices employees have at home are preferred over company-issued devices  Affordability / Costs  If businesses don’t make any attempt to support BYOD, employees will do it anyway12 © 2012 IBM Corporation
  13. 13. BYOD is driving user demands and access to enterprisenetwork resources on their personal mobile devices BYOD 2011 BYOD 2012+Device BB iOS Android iOS Android BB Ultrabooks Pilot LotusNetwork VPN Mobile Connect Unified Access Gateway ANY NETWORKUser Employee Role/Persona Driven13 © 2012 IBM Corporation
  14. 14. This demand is challenging IT and driving the need formore comprehensive BYOD solutions BYOD 2012+ Considerations How do I provide a reliable and intuitive experience from the device to my employees and iOS Android BB Ultrabooks guests? Unified Access Gateway How do I keep my network and my users protected? ANY NETWORK How do I minimize the impact to my IT and helpdesk staff from an end-user support perspective? ANY USER14 © 2012 IBM Corporation
  15. 15. Impact on user segments, use cases, access & security User segments Victor Susan Ramy Ken Tom Sys Admin Developer Consultant Tech Sales IT Architect Kim Lisa Rose Ruchi IBM Executive Client Rep DB Admin Projects Mobile Mobile Mobile Mobile Mobile Only Never Optional Enhanced PrimaryCapabilitysegments Using • Security & • Mobile Optional + • Mobile enhanced + • Mobile personal Partitioning File Share Sync and • Productivity Apps & Primary devices • Connectivity & App Backup Print • Virtual without store • Core Administration • Role Enablement Machine accessing IBM • Core Collaboration Apps Apps tools AppsmethodsAccess Email, calendar contacts, Roles-based rich access Sametime, Connections plus © 2009 IBM Corporation
  16. 16. Evolution of device managementTraditional Devices Mobile Devices  Device inventory  OS provisioning  Location info  Security policy  Patching  Jailbreak/root  Application mgmt detection  Power Mgmt  Device config  Device wipe  Anti-Virus (VPN/Email/Wifi)  App store  Encryption  Self-service portal  Roaming device support  Integration with internal systems  Scalable/Secure solution  Easy-to-deploy  Multiple OS support © 2012 IBM Corporation
  17. 17. Snapshot of Mobile Device ManagementMDM Dashboard Management CommandsSecurity Configuration Reporting App Inventory © 2012 IBM Corporation
  18. 18. Middleware services, application management and analytics Run-time capabilities provided on the server and device: • Strong authentication • On-device encryption • Back-end integration • Push notifications • Data collection for analytics • Application updates • Runtime skinning • Support for B2E, B2B as well as B2C18 © 2012 IBM Corporation
  19. 19. IBM workplace access to mobile applications19 © 2012 IBM Corporation
  20. 20. Role optimized application portfolioWhirlWind->My WhirlWind->My Subscriptions20 © 2012 IBM Corporation
  21. 21. Customizing the application portfolioWhirlWind->My WhirlWind->My Subscriptions21 © 2012 IBM Corporation
  22. 22. Consolidated storefront for holistic application distribution22 © 2012 IBM Corporation
  23. 23. The comprehensive Mobile ecosystem Initial Mobile Brand Mobile Metrics / Governance Solution Standards Search Assessments VPN Mobile Mobile Mobile Mobile Access Malware Design Application Application Evolution / Security Partitioning Patterns Framework Distribution Adaptation Dev Mgmt Technologies Brand Mobile Email ECM Solutions Infrastructure Calendar Media Leveraging / Contacts Accessibility Showcasing Mobile Infrastructure Provide an integrated, standards-based, governed mobile ecosystem.23 © 2012 IBM Corporation
  24. 24. Come see us: Booth PS10Mobility Smarter Planet at Work booth discussion 5:45 p.m. © 2012 IBM Corporation
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