Facebook Pages for Brands, Celebrities, and Non-Profits @ WOMM-U '09

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  • + afabris afabris 5 months ago
    Really awesome preso Chris! I may borrow come content form my upcoming talk in Shanghai. -af
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Facebook Pages for Brands, Celebrities, and Non-Profits @ WOMM-U '09 - Presentation Transcript

  1. Conversations in the social graph Word-of-Mouth Marketing University Chris Pan May 14, 2009
  2. Facebook Mission: Give people the power to share and make the world more open and connected.
  3. Go where the audience is – unique visitors www.compete.com Source: US traffic from compete.com
  4. Go where the audience is often – visits www.compete.com Source: US traffic from compete.com
  5. Who’s on Facebook? • http://www.facebook.com/ads/create/ • Example: active FB users near NYC who like Basketball = 81,000 • Active users = logged in past 30 days • World = 200 million + • US = 60 million + • 50% of active users return everyday • Logged on today: • World = 100 million + • US = 30 million + • Footer of each Page:
  6. Buzz-worthy topic – The Great Debate Buzz-worth topic Ideal timing Ask for participation Relevant exclusive content www.facebook.com/vitaminwater
  7. Promoting on Facebook – easy for audience to participate – right from their homepage See the ads live on your own homepage: http://www.facebook.com/home.php?demo_ad=6002293186322&h=2fa37a64af http://www.facebook.com/home.php?demo_ad=6002261159755&h=f7d5f48713
  8. Promoting with other media to get more fans (e.g., TV Commercial and print)
  9. Get scale by using FB Pages + FB Ads Microsite = Pages = Ads = “The Farm” “Convenience Store: “Delivery Service” Tens of thousands Hundreds of thousands Tens of millions
  10. vitaminwater integration with Kobe’s Page www.facebook.com/Kobe
  11. Listen and tell a story www.facebook.com/PapaJohns
  12. Special fan offers www.facebook.com/PapaJohns
  13. Drive traffic to NBA’s official website and store www.facebook.com/NBA
  14. Feature NBA’s Sponsors: Sprite and HP www.facebook.com/NBA
  15. Convenience = More Engagement vs. Deeper Engagement Wall posts get more engagement. • 16,000 responses in the Wall post (from user’s homepage) • 112 responses on Discussions tab www.facebook.com/Starbucks
  16. VS Pink shares offers and stories with 1.2 million fans www.facebook.com/VSPink
  17. Red Bull shares content from sponsorships www.facebook.com/RedBull
  18. Red Bull integrated into Shaun White’s Page www.facebook.com/ShaunWhite
  19. “Best Profile Picture” www.facebook.com/CHEETOS
  20. Skittles audience (everyone) is on FB! www.facebook.com/Skittles
  21. People love humor www.facebook.com/AflacDuck
  22. NPR shares news on Facebook
  23. Facebook Marketing Solutions: examples and tips www.facebook.com/Marketing
  24. Facebook for Influencers: examples and tips www.facebook.com/Influencers
  25. Official presence – 40k monthly US uniques www.RogerFederer.com
  26. 1.1 million fans on FB; over 20k responses per post 1.1 million fans Responses per post: -22,000 responses -17,000 responses Shares Nike ad www.facebook.com/Federer
  27. Listen and recognize fans www.facebook.com/VinDiesel
  28. Tell a story – picture worth a thousand words http://mashable.com/2009/05/12/vin-diesel-facebook/
  29. Jet Li shares his work with One Foundation and new movies www.facebook.com/JetLi
  30. Non-Profits on Facebook www.facebook.com/NonProfits
  31. (RED) sharing latest events and news www.facebook.com/JoinRed
  32. World Wildlife Fund shares latest news www.facebook.com/WorldWildLifeFund
  33. WOMMA on Facebook www.facebook.com/WOMMA

+ Chris PanChris Pan, 6 months ago

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