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Are content strategy and information architecture (IA) the same thing? Utterly different? Should practitioners see each other as partners, or rivals? In this talk, presented to the Michigan Usability P...

Are content strategy and information architecture (IA) the same thing? Utterly different? Should practitioners see each other as partners, or rivals? In this talk, presented to the Michigan Usability Professionals Association, Chris Moritz (Digital Content Strategy Manager at Campbell Ewald) runs through the arguments and sets out one idea for bringing the two together.

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