Care Club Prestn04 21 09minus Numbers

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Care Club Prestn04 21 09minus Numbers

  1. 1. COMPANY OVERVIEW  Adult Day Care Health Services  Registered brand of Care Brands Systems, Inc., St. Louis, MO
  2. 2. COMPANY OVERVIEW, cont.  Local centers, national launch 2008  Licensing opportunities for local market  Strong management team, relevant experience . . . .
  3. 3. Mike Noto, President  30+ years management, sales and marketing  President, real estate investment firm  Founder/EVP Sales & Marketing, WAN Technologies – Inc. 500 #96 Fastest Growth  Branch/National Accounts Manager, MCI Telecommunications
  4. 4. Dan Ricci, Director Clinical Services  20+ years experience health management  Masters, Clinical Social Work  Masters, Divinity  Fellow, Medical Social Psychiatry  Practical therapy experience  Co-authored 2 books and contributor to numerous publications
  5. 5. Helen Ferreri, Director Medical Services  15 years practical experience in hospital, community & primary care management  RN & Holistic Nursing Associate  Director and management experience, Adult Day Care  Training and recruiting experience
  6. 6. Rick Forrestal, VP Marketing  30+ years marketing, advertising, promotion, PR and media  President, 3 promotion and ad agencies  Extensive national client experience  Expertise in non- traditional media exposure  Strong creative skills
  7. 7. Chris MacLellan Director of Operations  20+ years experience adult care/administrator  Director, Elder Care Ministry  Academic Dean  Geriatric Social Worker  Patient Care Manager  Seniors Real Estate Specialist (SRES)  BA, Family Services  MA, Theology
  8. 8. Care Club SM  Adult Day Health Care Centers  Trained specialists providing day care  Safe, supportive “family” environment  Social, recreational, and health related services
  9. 9. Care Club SM  Planned program of activities  Nutritious daytime meals and snacks  Daily, Monday-Saturday, 7:00am-6:00pm  RN or CNA/CMT on staff  Caring “point of difference”
  10. 10. Mission Statement To provide quality, credentialed day care to our clients in a responsible, caring and loving environment, and a respite to the family ‘caregiver’ so they feel comfortable that their loved one will receive personalized health services and social activities in a family environment on a daily basis.
  11. 11. Care Club Vision SM Develop, implement & maintain support processes for licensed operators assuring:  Local, state, federal requirements are met  Technical & operational support for site implementation  Experienced corporate administrators  Community involvement, marketing support  Safety, protection and care for the rights of senior participants  Profitable return on site operation
  12. 12.  Consistent corporate branding  Slogan defines our point-of-difference  Quality media, collateral, e-marketing  Differentiates us from our competition
  13. 13. The Need  America is aging!  Population age 65 to double by 2030  72 million seniors by 2030.  Unmet need for senior adult day care.  1 of 4 households cares for aging adult.  Life expectancy increasing annually.
  14. 14. Demand Is Increasing  By 2030 seniors will be 20% of U.S. population (70+ million)  Oldest “boomers” are now entering 60s  Live-at-home seniors show a dramatic increase  Caregiver children can’t afford to remain home for elderly loved one care  Businesses lose millions $ annually due to lost worker time Source: U.S. Census Bureau
  15. 15. Shortage of Adult Day Services in Most U.S. Counties  Current # Adult Day Centers: 3,407  Estimated Centers Needed Nationwide: 8,520  60% of U.S. Counties Are Underserved Source: National Program Partners In Caregiving, Grant Study
  16. 16. Increased Awareness For Need Of Adult Day Care  55% of adult day care clients live with adult child or spouse  Need for expanded variety of services, including caregivers  Increased public awareness of need for adult day care services  Increased knowledge for new center investors regarding predictors of success Source: Wake Forest University School of Medicine
  17. 17. Health Care Costs Skyrocketing  Last 5 years costs have increased over 10% per year (3x the rate of inflation)  Consequence : 57 million can’t keep up with their medical bills and 43 million are insured!  Retirement assets are in jeopardy for many
  18. 18. Senior Care Costs Are OUT OF CONTROL  Nursing Home Care : $82,000 per year  Assisted Living Care : $37,000 per year (not covered by Medicaid)  Adult Day Care : $10,000 - $15,000 per year (Medicaid pays)  Source: AARP
  19. 19. Adult Day Care Option  Best alternative, cost effective solution  Less guilt on caregiver  More quality time with parent or spouse  Flexible scheduling  Postpones nursing home commitment  Best alternative to nursing home care before it’s needed
  20. 20. Entrepreneur Magazine (6/2008)  “Not enough elderly day care centers to accommodate the growing need”  “Adult day services are one of the Top 10 fastest growing businesses in the U.S.”  “The Adult Day Care industry is one of the best-kept secrets around.”
  21. 21. Turnkey Implementation Upon application and approval, Care Club operator agreement authorizes 1 or more retail club location(s), including:  Care Club corporate management team  Supervision, training, implementation  Staffing, applications, quality assurance
  22. 22. Care Club Services Provided  Site selection, demographics  Zoning, site leasing or purchase  Licensing/application process  Design, floor plan management  Staffing and training support  Complete policy, procedures, and operating manual, including state regulations  Accounting procedures & software
  23. 23. Care Club Services (Cont’d)  Budgeting and billing process  Computer and software procedures  Reporting requirements  Marketing/Advertising/Publicity  New business generation  Community tie-ins, links with social service providers, local PR, newsletters
  24. 24. Care Club Services (Cont’d)  Catering and meal service contracts  Nursing, health & medical guidelines  Medical services training  Service partner contacts (transportation, podiatrist, hair, massage, etc.)  Quality assurance
  25. 25. Participant Pay Options  Fees range from $50 to $70 a day  Private health & LTC insurance pays % for licensed, registered facilities  Private pay if not eligible  Medicaid and VA benefits apply  A la carte pricing for additional services
  26. 26. Benefits/Value CLUB OPERATOR –  Turnkey implementation and support of highest quality club operation, with total support and experienced professional management team.  Tremendous profit and growth opportunity.
  27. 27. Benefits/Value  CLUB MEMBER – Highest quality, well planned day care, in comfortable “family oriented” professionally staffed facility.  Most variety and diversity of services to keep member mentally, physically and socially involved.
  28. 28. Benefits/Value MEMBER CAREGIVER -  Peace of mind and respite of caring, comprehensive support of club member.  Value added a la carte direct services available to make care giver’s life easier/fuller -- e.g. laundry, pet sitting, meal preparation, legal help, etc.
  29. 29. Competitive Advantage  No other provider offers “caring, family environment” PLUS Caregiver support  Total services, second to none  Great branding, quality positioning  Most experienced management team and training expertise  Most complete marketing support  Tailored to local operator/neighborhood
  30. 30. Advertising/Marketing  Local market PR and publicity, awareness  Direct mail and handouts to local business  Church tie-ins, social support groups  VA contact and association  Hospitals, health centers, pharmacies  Specialized physician groups  Select local print media  Site Day Care newsletter bulletins

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