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Marketing class082213

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Transcript

  • 1. Pittsburgh: Hotbed of Drinking & Entrepreneurship presented by
  • 2. People are More Creative when they Drink Drinking Study Participants solved 40% more problems and took an average of 3.5 seconds less than sober subjects
  • 3. Pittsburgh has always been the drinking capital of the country
  • 4. Settled by two groups of Europeans
  • 5. Germans good at farming
  • 6. Scottish good at drinking
  • 7. Germans bring rye, Scotch bring stills
  • 8. Creativity = combining 2 old ideas into a new one + =
  • 9. One of the first to scale up is Abraham Overholt
  • 10. You can learn a lot working at a whiskey distillery • Production • Supply Chain Management • Labor Relations • Accounting
  • 11. Overholt’s grandson uses this knowledge to start company
  • 12. Steelworkers develop creative 2 prong strategy to deal with work Prong 1 Prong 2
  • 13. Always looking for ways to make drinking easier
  • 14. The next great innovations in alcohol will come in distilled spirits…
  • 15. Sounds like a promising start up. Would you have invested in us 2.5 years ago?
  • 16. OurTeam philosopher mom urban historian park ranger
  • 17. Manning the still…
  • 18. Unconventional Team, Unconventional Distillery • Organic • Local • Made from scratch • Urban • Family Finally, we want to talk to a new audience…
  • 19. We are here for this kind of guy.
  • 20. But (more so) for people like you.
  • 21. So we invest big time in an old machine shop in the Strip
  • 22. A community gathering spot
  • 23. A glitch in the plan
  • 24. December 22, 2011
  • 25. We opened March 2012
  • 26. Bring Whiskey Home! Tours Sample Flights Cocktails Labeling Parties
  • 27. Your Task • Develop Marketing Plan to take Wigle to Washington DC & Philadelphia with shipments via our online store • Must be Wigle! – Interactive, Creative, Educational, Fun! • Goal: Sell 7 cases/month to these new markets in year 1