This webinar discusses the 3 critical pillars for business success: 1) solid foundations and branding, 2) products and services, and 3) building and growing a customer base. It provides tips for each pillar, such as establishing a strong legal and financial structure, developing high-value products, and using marketing automation and social media to find new customers. The webinar is aimed at startups and small businesses across many industries. It claims this three-pillar framework is a proven system for success. Attendees will learn how to apply each pillar to their own business.

1. “The 3 CRITICAL Pillars
You MUST Have In Your
Business To Succeed”
Webinar Hosted By Chris Leadley & Rick Smith

2. About us – Rick Smith
• Qualified engineer
• Worked in motorsport managing racing teams for 12
years
• Bankrupt in 2005
• Has worked in insolvency ever since – helping
individuals & business owners
• Currently mentors prospering companies that
specialise in different industries
• Expert in personal & business
development
• Business Coach & Entrepreneur

3. About us – Chris Leadley
•Studied Marketing & Media at University
•Worked in the marketing department for a large
international company
•Made redundant from company buyout
•Worked for Rick in his motor repair shop
•Built 4 businesses from scratch
with Rick
•Developed Marketing Strategy Skills
•Marketing Consultant/Coach

5. At Business Success Coaching our mission is to
help you become successful business owners and
entrepreneurs by giving you the right tools,
mind-set and support to grow your
business, avoid the mistakes AND get results.

6. Our Current Coaching Programmes
•Academy £47 p/m
•Platinum Mentorship £297 p/m
•Complete Marketing Solution £4,997

7. “The 3 CRITICAL Pillars
You MUST Have In Your
Business To Succeed”

8. Who is training for?
• Start Ups
• Small Businesses
• Accountants
• Tax Advisors
• Graphic Designers
• Retailers
• Property Investors
• Copywriters
• Virtual Assistants
• SEO Specialists
• Life Coaches
• PPC Specialists
• Nutritionists
• Photographers
• Plastic Surgeons
• Website Designers
• IFA’s
• Service Providers…

9. How will it benefit you?
Works for start-ups and
established businesses
Gives you the 3 ESSENTIAL parts
you must have in your business
Easy to follow and APPLY
Most importantly – it’s a proven
system that works…

10. The 3 Pillars are:
1 – Solid
Foundations &
Brand
2 – Products &
Services
3 – Your Customer
Base

14. Pillar 1 - Powerful Business & Brand

15. Solid Business
About You
• Think about what
motivates you in
life
• Realistic List/Vision
Board
• Do You Have What
It Takes?
Your Business Idea
• Is it realistic and
viable?
• Can you explain
your idea in one
sentence?
• How will people
benefit from your
idea?
Your Business Goals
• Short, Mid, Long
Term e.g.
• Be enough to pay
overheads, Expand
and grow, Exit
strategy

16. Stable Foundations
The Legal
• HMRC/Taxes
• Business Type/Registration
• Insurances
The Financial
• Accountant/Banking
• KNOW YOUR FIGURES
• Cash flow – Profit & Loss
Staff & Systems
• Trained
• Customer Focused
• Documented Processes

17. Strong Positioning
• How do you want yourself and your business to appear to customers?
• Will you be positioning at the bottom, middle or top of your market?
• Clear Consistent Branding
Branding
Positioning
• Can help position your business
• Get feedback instantly from customers
• Can help build status and credibility
Social Media
• Leverage social media
• Needs to be done right – no faking
• Allow people to say how great your service is
Reputation
Management

18. We have secured funding to help small
business growth!

19. Pillar 2 - Products & Services

20. Your Product/Service
Increase Value For
Customers
• Don’t get caught in
a race to the bottom
• How else can you
add value to your
product or service
Ongoing Revenue
Products/Service
• Membership site
• Repeat buying
• Product upsells or
‘higher level’
Maximum Leverage
From Products &
Service
• Re-purpose
• Create once use
many
• Sell to many at once

21. Low Price
• DVD’s/CD’s
• Membership Sites – Low Level
• Events
Mid Price
• Membership site – Mid/High
Level
• Home Study Courses
• Workshops/Training Days
High Price
• Mentorship
• Done For You Solutions
• Consulting
Product/Service Development

22. • Prompt
• Reliable
• Efficient
Excellent Service
• Answer Their Needs
• Always Follow Up
• Treat How You Want To Be Treated
Customer
Focused
• Customer Feels Appreciated
• Will Spread The Word & Refer
• Will Buy From You Again!
Adds Value To
Product/Service
Customer Service

23. Pillar 3 - Build & Grow Customer Base

24. SEO
• Organically Build Ranking
• Optimised Website
• Best Results Start Local
Social Media
• Facebook/Twitter/LinkedIn/Others
• Build Targeted Loyal Followers And
Buyers
• Real Time Customer Engagement
and Feedback
Pay Per Click
• Google/Bing/Facebook - Trackable
• Instant Traffic And Leads
• Needs To Be Managed Properly or
You’ll Lose Money
Online Marketing

25. • Local Awareness Marketing
• Needs To Be Direct Response
• Track And Measure Performance Constantly
Leaflets
• Good Public Relations
• Use As Educational/Info MarketingPress
• Word Of Mouth Referrals
• Strong Business Connections
• Know Like And Trust
Networking
Offline Marketing

26. Consistency
• Set & Forget
• Use Same Branding
And Message
Across Marketing
• Average 17 Times
Seen Before
Customer Buys
Outsourcing
• Leverage Time
• Cheaper/Flexible –
Elance, Fiverr,
Odesk
• Expertise &
Professional
CRM Software
• Track All Marketing
Activities
• Automatically Get
Sent Emails
Depending On
Their Actions
• Plan In Advance For
Best Results
Marketing Automation

27. This Marketing Strategy
QUADRUPLED Our Client Base In Just
3 Months
Facebook
Newsfeed
Adverts
Webinar
Registration
Page
Deliver
Valuable
Content
Offer

28. We help businesses with:
•Marketing Automation
•Product Development
•Service Development
•Offline Marketing
•Customer Service
•Stable Foundations
•Positioning
•CRM Software
•HMRC Issues
•Social Media
•Pay Per Click Ads
•SEO

29. We have secured funding to help small
business growth…

30. Work one to one with us on your business
Over 60% of your monthly fee paid for you
You only pay £25 per week
We only have this funding for 22 businesses
http://business-success-coaching.net/platinum