Our uni e-portfolio by Chris Lauchlan, Sherill Leckenby and Nicole Ferguson

1. Social Media Applications

2. Peckhams
●Peckham's is the trading name for a chain of specialist grocery
stores owned by Peckham & Rye Ltd and with seven branches
throughout Scotland, mainly in Glasgow where there are five
branches.
●The stores stock different product such as delicatessen and off-
sales which offers a large number of wines, spirits, and other
drinks. Other grocery and non-food items are also available in
many of the branches.
●Peckham's have three restaurants across the central belt in
Edinburgh, Glasgow, and Aberdeen. There used to be a restaurant
at the South Clerk Street branch of Edinburgh but it was
redeveloped as a cookery school.

3. Social Media Applications
There are various different applications that are used in social
media. These are:
● Google docs
● LinkedIn
● Myspace
● Instagram
● Flicker
● Whatsapp
● AOL
● Tumblr
● Skype
● Bebo
● Youtube
● Myspace
● Neebo

4. Recommended Applications for
Peckhams
After discussing and evaluating all of the various
applications that can be used we have
recommended that Peckhams should use
Youtube, Instagram and LinkedIn.

5. Youtube
About
Youtube is a video sharing website that allows you to
upload, view and share videos. It was created in 2005
by three former employees of PayPal. It is used
worldwide by hundreds of thousands of people. 48
hours of videos are uploaded every minute which
results in nearly 8 years of videos worth uploaded
each day. Tens of millions of people have created
Youtube channels which is your own page within
Youtube where users can access your videos on your
channel.

6. Youtube
Advantages
It is the most popular video sharing website
You can watch tutorials on areas of your choice
Fast streaming
Easy to use
You can broadcast your videos/channel to millions
There are high security settings if you choose to have your channel private
You can become easily recognised
Disadvantages
Lots of traffic
Occasional server problems
Low resolution at times
Anyone can upload a video therefore it may cause some people offence

7. Youtube
Why should Peckhams use Youtube?
Youtube is a good website for Peckhams to use because there are
millions of users with a Youtube account therefore there is a
large audience with advertisement for Peckhams brand.
Peckhams would be able to create their own channel and within
it upload videos of any new hampers or recipes they may have.
Instead of just showing a simple picture or an explanation of an
item, Peckhams could be very hands on with uploading videos
to their channel for their audience. Videos are very easy and
quick to upload to Youtube therefore can be done with a click of
a button. It is a very effective way of widening their fan base.
Peckham's

8. Instagram
● Instagram is an online photo sharing social
networking site and an application on
smartphones/tablets. Instagram is used to post
pictures and you can choose a filter which will
change the effect of the picture to adjust the
colour and brightness of the picture. Instagram
is always updating as they always introduce
different filters. Instagram was bought over by
Facebook recently. This allows companies such
as Peckham's to post pictures of their food from
Instagram to their Facebook feed.

9. Instagram
Advantages
● It would allow Peckham's to post pictures of their food which could
entice customers into coming to their deli. This could gain more
customers.
● Instagram has a photo map – this could allow Peckham's to post
pictures from different branches of their delis.
● Instagram is a good marketing tool as Peckham's could run
competitions via Instagram.
● The use of hashtags allows them to categorise their pictures into
food, drink or any other service which they provide.
● Sometimes pictures are easier for a company to post rather than
writing a full length blog as customers may pay more attention to
visuals.
● Its a free method of advertising.

10. Instagram
Disadvantages
● The disadvantage of Instagram is you cannot
access it to post pictures via a web browser. It
has to be accessed through a tablet or
smartphone if you want to post a picture.

11. LinkedIn
● LinkedIn is the worlds largest professional
network as it has over 200 million members
across many different companies.
● LinkedIn is a business-oriented social network
that was launched in May 2003
● In a similar way to Twitter, LinkedIn allows both
the public and other companies to follow you

12. LinkedIn
The advantages for Peckhams using a LinkedIn
account would be:
● The account can be used to advertise new
products and receive feedback from customers
and competitors what think of the products
● As most businesses world-wide use LinkedIn
Peckhams could use this to search and build
relationships with new suppliers
● Using LinkedIn would help enhance the
professional image that Peckhams have

13. LinkedIn
● A disadvantage of Peckhams using LinkedIn is
that it is used by professionals therefore the
person in charge of keeping the account up-to-
date would have to know how the application
works and how companies similar to Peckhams
have laid out their account. The account will
have to be keep up-to-date and maintained to
ensure it looks professional

14. References
http://en.wikipedia.org/wiki/Peckham's
http://www.youtube.com/t/faq
http://en.wikipedia.org/wiki/YouTube
http://uk.answers.yahoo.com/question/index?qid=20080917080650AASTrsR
http://articles.submityourarticle.com/the-benefits-of-using-youtube-97888
http://en.wikipedia.org/wiki/Peckham's
http://feedgrids.com/originals/post/5-ways-you-can-take-advantage-of-instagram-for-
your-business
http://www.linkedin.com
Www.ebizmba.com/articles/socialnetworking