Many see Marketing in maximum as a money spending necessity on the way to create a product for clients or consumers. Therefore Marketing and Development teams usually are disconnected and even cannot stand each other. Marketing does not know what to promote and the development team does not understand the client. But together they could create so much awesomeness. With bi-directional cooperation between the development and the Marketing team during the development process, products can become much better and ensure customer delightment.
Together we will explore in this session, how the agile philosophy can change old mindsets and bring the the development and the Marketing teams closer. We will find out, what challenges businesses have nowadays and what values Marketing should bring to businesses. This will help us to understand how Agile can be applied in other fields than development and how this helps to increase customer delightment through greater products.