1. Online Reputation Management Chris Kovac of Nicholson Kovac

2. Start with the Basics Social Media Policy Best Practices Establish “ground rules” Education L&L, Webinars Who Manages? PR Marketing Web/IT HR

3. Social Media Profiles Reserve your profiles (even if you don’t plan to use…) Twitter, Facebook YouTube Flickr “Point” to website Search-friendly (SEO) Company/brands Prevent Brand “Hijacks” Issues

4. Social Media = Real-time Focus Group

5. Social Media Monitoring Brands Competitive Landscape Marketplace Issues Identify Key Influencers (KOLs) Social Media Channels Alerts

6. Free Monitoring Tools Google Alerts Social Mention.com Multi-channel Topsy.com Tweets/photos Trackur Email alerts Kurrently Twitter/Facebook MonitorThis.com Multi-channel

7. Paid Monitoring Tools As low as $100/mo to monitor a company or brand Facilitates engagement Crisis management Out-of-box vs. Enterprise PRNewswire Social Media Metrics Nielsen BuzzMetrics SocialRadar by Infegy

8. Resources & Training Start with savvy volunteers Small committed team Multi-discipline PR, MTKG, HR, etc On-call (be ready!) Crisis management plan 6:30pm on a Friday Respond via channel (Twitter, YouTube, etc) Domino’s (pizza) mistake

9. Build “Message Map” Audience segmentation Audiences need slightly different messages Staff, media, customers Message development Blueprint Objective Measureable Role-playing different scenarios Measure & analyze Monitor sentiment

10. Use Technology to Manage! Tweetdeck CoTweet HootSuite More…

11. Shameless Self-Pub Integrated Marketing Communications (agency) Full service Located in Kansas City, MO 45/55 B2C vs. B2B Past B2B Agency of Year (2x) Strategic-driven creative Integration Blog

12. Let’s Connect! ChrisKovac.com NicholsonKovac.com @chriskovac (twitter) ckovac@nicholsonkovac.com http://www.linkedin.com/in/chriskovac MoblieLocalSocial.com