Online reputation management in social media for travis wright

1,121
-1

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,121
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Online reputation management in social media for travis wright

  1. 1. Online Reputation Management<br />Chris Kovac of Nicholson Kovac<br />
  2. 2. Start with the Basics<br />Social Media Policy<br />Best Practices<br />Establish “ground rules”<br />Education<br />L&L, Webinars<br />Who Manages?<br />PR<br />Marketing<br />Web/IT<br />HR<br />
  3. 3. Social Media Profiles<br />Reserve your profiles (even if you don’t plan to use…)<br />Twitter, Facebook<br />YouTube <br />Flickr<br />“Point” to website<br />Search-friendly (SEO)<br />Company/brands<br />Prevent Brand “Hijacks” <br />Issues <br />
  4. 4. Social Media = Real-time Focus Group<br />
  5. 5. Social Media Monitoring<br />Brands<br />Competitive Landscape<br />Marketplace Issues<br />Identify Key Influencers (KOLs)<br />Social Media Channels<br />Alerts<br />
  6. 6. Free Monitoring Tools<br />Google Alerts<br />Social Mention.com<br />Multi-channel<br />Topsy.com<br />Tweets/photos<br />Trackur<br />Email alerts<br />Kurrently<br />Twitter/Facebook<br />MonitorThis.com<br />Multi-channel<br />
  7. 7. Paid Monitoring Tools<br />As low as $100/mo to monitor a company or brand<br />Facilitates engagement<br />Crisis management<br />Out-of-box vs. Enterprise<br />PRNewswire<br />Social Media Metrics<br />Nielsen BuzzMetrics<br />SocialRadar by Infegy<br />
  8. 8. Resources & Training<br />Start with savvy volunteers <br />Small committed team<br />Multi-discipline<br />PR, MTKG, HR, etc<br />On-call (be ready!)<br />Crisis management plan<br />6:30pm on a Friday<br />Respond via channel (Twitter, YouTube, etc)<br />Domino’s (pizza) mistake<br />
  9. 9. Build “Message Map”<br />Audience segmentation<br />Audiences need slightly different messages<br />Staff, media, customers<br />Message development<br />Blueprint<br />Objective<br />Measureable<br />Role-playing different scenarios<br />Measure & analyze<br />Monitor sentiment <br />
  10. 10. Use Technology to Manage!<br />Tweetdeck<br />CoTweet<br />HootSuite<br />More…<br />
  11. 11. Shameless Self-Pub<br />Integrated Marketing Communications (agency)<br />Full service<br />Located in Kansas City, MO<br />45/55 B2C vs. B2B<br />Past B2B Agency of Year (2x)<br />Strategic-driven creative<br />Integration<br />Blog<br />
  12. 12. Let’s Connect!<br />ChrisKovac.com<br />NicholsonKovac.com<br />@chriskovac (twitter)<br />ckovac@nicholsonkovac.com<br />http://www.linkedin.com/in/chriskovac<br />MoblieLocalSocial.com<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×