Shameless Self-Pub Integrated Marketing Communications (agency) Full service Located in Kansas City, MO 45/55 B2C vs. B2B Past B2B Agency of Year (2x) Strategic-driven creative Integration New website & blog
Utica, New York Des Moines, Iowa Harrison, Arkansas Toledo, Ohio Philadelphia, Pennsylvania St. Paul, Minnesota 20 Clients 100 Brands Omaha, Nebraska
Nicholson Kovac and Social Media NK New Media Studies Agriculture Veterinarian & Pet Owner Health Care Professionals Interesting insights
Theory of Influence Second-order Influence is very powerful 1810 followers on Twitter = Influence of Nearly 12.7M Dan 1170 Followers = 16.9M Peer Influence (esp. B2B) How do We Find the Key Influencers? Technology!
Theory of Influence 50 “followers” vs. 10k What if? CEOs Quality vs. quantity Don’t underestimate the power of 1:1! Your friends’ friends Talk (influence) within their channel
Resources & Training Start with savvy volunteers Small committed team Multi-discipline PR, MTKG, HR, etc On-call (be ready!) “Think roles, not people” @CraigMeurer Crisis management plan 6:30pm on a Friday Respond via channel (Twitter, YouTube, etc) Domino’s (pizza) mistake