Integrated Marketing Summit - KC - Social Media Panel

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  • Discuss actual blog campaign in two slides. Here you can see where the summer intern blog automatically posts to the daily news stream alerting fans of a new post. We used a tool called Posterous to host our blogs that automatically published to all our channels reducing time spent promoting in as many areas as possible.
  • Video demand is growing for us at Black & Veatch. We have built our on site studio at very low cost to produce high quality in house video productions. These are used both internally and externally. Externally we use to feature marketing and community events primarily at this time. In the near future looking as a way to promote thought leadership examples.
  • Integrated Marketing Summit - KC - Social Media Panel

    1. 1. Integrated Marketing Summit KC – Social Media Panel#IMSKC @zenaweist@JonathanDMast@shellykramer@jginkc@chriskovac<br />
    2. 2. Start with the Basics<br />Social Media Policy<br />Best Practices<br />Establish “ground rules”<br />Education<br />L&L, Webinars<br />Who Manages?<br />PR<br />Marketing<br />Web/IT<br />HR<br />
    3. 3. Social Media Profiles<br />Reserve your profiles (even if you don’t plan to use…)<br />Twitter, Facebook<br />YouTube <br />Flickr<br />“Point” to website<br />Search-friendly (SEO)<br />Company/brands<br />Prevent Brand “Hijacks” <br />Issues <br />
    4. 4. Social Media = Real-time Focus Group<br />
    5. 5. Free Monitoring Tools<br />Google Alerts<br />Social Mention.com<br />Multi-channel<br />Topsy.com<br />Tweets/photos<br />Trackur<br />Email alerts<br />Kurrently<br />Twitter/Facebook<br />MonitorThis.com<br />Multi-channel<br />
    6. 6. Paid Monitoring Tools<br />As low as $100/mo to monitor a company or brand<br />Facilitates engagement<br />Crisis management<br />Out-of-box vs. Enterprise<br />PRNewswire<br />Social Media Metrics<br />Nielsen BuzzMetrics<br />SocialRadar by Infegy<br />
    7. 7. Resources & Training<br />Start with savvy volunteers <br />Small committed team<br />Multi-discipline<br />PR, MTKG, HR, etc<br />On-call (be ready!)<br />Crisis management plan<br />6:30pm on a Friday<br />Role-play<br />Respond via channel (Twitter, YouTube, etc)<br />Domino’s (pizza) mistake<br />
    8. 8. Use Technology to Manage!<br />Tweetdeck<br />CoTweet<br />HootSuite<br />More…<br />
    9. 9. Let’s Connect!<br />ChrisKovac.com<br />NicholsonKovac.com<br />@chriskovac (twitter)<br />ckovac@nicholsonkovac.com<br />http://www.linkedin.com/in/chriskovac<br />MoblieLocalSocial.com<br />
    10. 10. Jonathan Mast@jonathandmastBlack & Veatch<br />10/12/10<br />
    11. 11. B2B Where to Start?<br />JDM<br /><ul><li> “Wisely, and slow. They stumble that run fast.” - William Shakespeare Romeo & Juliet
    12. 12. January 2009 Black & Veatch had no official presence.
    13. 13. 1st priority create a social media policy.
    14. 14. Listen
    15. 15. Pick something you can do well for your organization and begin to change the culture.
    16. 16. Externally we picked Facebook &Youtube.
    17. 17. Internally our CEO begin blogging!</li></ul>- 11<br />October 1, 2010<br />
    18. 18. October 1, 2010<br />B&V - 2<br />Facebook Recruiting Fan Page<br />Launched September 09<br />
    19. 19. February 4, 2010<br />B&V - 2<br />
    20. 20. Next StepsOur mission: To explore strange new worlds, to seek out new life forms and new civilizations, to boldly go where no man has gone before.Star Trek<br />- 14<br />October 1, 2010<br />JDM<br />
    21. 21. Questions? <br />Contact Information<br />Jonathan Mast Emerging Media ManagerBlack & Veatch Corporation 11401 Lamar Ave. Overland Park, KS 66211 USA Tel: (913) 458-8418 M: (913) 579-6794 mastjd@bv.comhttp://twitter.com/black_veatchhttp://www.facebook.com/BVCareershttp://twitter.com/JonathanDMasthttp://www.linkedin.com/in/jonathanmasthttp://www.facebook.com/jonathand.mast<br />May 5-7, 2010<br />- 15<br />JDM(1)<br />
    22. 22. Shelly Kramer@shellykramerV3 Integrated Marketing <br />10/12/10<br />
    23. 23. Influence + CrediblityHow Do I Learn + Measure - http://twitalyzer.com<br />
    24. 24. Influence + CrediblityHow Do I Learn + Measure - http://twittergrader.com<br />
    25. 25. Influence + CrediblityHow Do I Learn + Measure - http://tweetlevel.edelman.com/<br />
    26. 26. Influence + CrediblityHow Do I Learn + Measure - http://klout.com<br />
    27. 27. Influence + CrediblityHow Measure + Show Value - http://peerindex.com<br />
    28. 28. Influence + CrediblityHow Do I Measure + Show Value - http://tweetreach.com<br />
    29. 29. Influence + CrediblityHow Do I Measure + Show Value - http://tweetreach.com<br />
    30. 30. Jason Gertzen@jginkcSprint<br />10/12/10<br />
    31. 31. How Sprint nurtures customer advocates & Social Media Ninjas<br />Jason Gertzen, Social Media Manager<br />@jginkc<br />Integrated Marketing Summit- Kansas City<br />Oct. 12, 2010<br />
    32. 32. Customers expect us to meet them where they are<br />
    33. 33. Sprint’s Reputation<br />We help customers – solve problems, increase loyalty<br />Influence others about what experience they – or their friends – would have with Sprint<br />
    34. 34. Sprint Social Media Ninjas<br />Voluntary program for Sprint employees<br />Help monitor social networking sites, blogs<br />Engage with customers <br />Workshops to share best practices<br />Communicate about hot issues<br />
    35. 35. The Five Basic Principles of a Ninja<br />Gradual<br />Continuity<br />Moderation<br />Self-Control and Self-Restraint<br />Courtesy<br />
    36. 36. Many types of Sprint Social Media Ninjas<br />Individual employees serving as Sprint advocates<br />Programs, communicators within Sprint providing info to Ninjas – extending reach of their message<br />Social Care teams<br />
    37. 37. @sprintcare“Thanks for the quick response”<br />
    38. 38. “I am now part of the ‘Now Network’”<br />
    39. 39.
    40. 40. Are you ready to connect with your customers?<br />Jason Gertzen<br />Manager, Social Media<br />jason.gertzen@sprint.com<br />Follow me on Twitter @jginkc<br />Follow Sprint: @sprint, @sprintnews, @sprintgreennews, @sprintcare<br /> Facebook.com/Sprint<br /> Sprint “Buzz About Wireless” Community at community.sprint.com<br />
    41. 41. Zena Weist@zenaweistH&R Block<br />10/12/10<br />
    42. 42. Our Response Process<br />David Armano, Edelman 2010. Repurposed with permission by H&R Block.<br />
    43. 43. Being There Before The Ask<br />Listening<br />Respond & Resolve through Conversation<br />Engaging through Expert Content<br />Building Trust<br />Then…<br /> The Ask<br />connection + conversation + conversion<br />
    44. 44. Thanks and Q&A!! @zenaweist@JonathanDMast@shellykramer@jginkc@chriskovac<br />

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