Integrated Marketing Summit - KC - Social Media Panel

Integrated Marketing Summit KC – Social Media Panel#IMSKC @zenaweist@JonathanDMast@shellykramer@jginkc@chriskovac

Start with the Basics
Social Media Policy
Best Practices
Establish “ground rules”
Education
L&L, Webinars
Who Manages?
PR
Marketing
Web/IT
HR

Social Media Profiles
Reserve your profiles (even if you don’t plan to use…)
Twitter, Facebook
YouTube
Flickr
“Point” to website
Search-friendly (SEO)
Company/brands
Prevent Brand “Hijacks”
Issues

Social Media = Real-time Focus Group

Free Monitoring Tools
Google Alerts
Social Mention.com
Multi-channel
Topsy.com
Tweets/photos
Trackur
Email alerts
Kurrently
Twitter/Facebook
MonitorThis.com
Multi-channel

Paid Monitoring Tools
As low as $100/mo to monitor a company or brand
Facilitates engagement
Crisis management
Out-of-box vs. Enterprise
PRNewswire
Social Media Metrics
Nielsen BuzzMetrics
SocialRadar by Infegy

Resources & Training
Start with savvy volunteers
Small committed team
Multi-discipline
PR, MTKG, HR, etc
On-call (be ready!)
Crisis management plan
6:30pm on a Friday
Role-play
Respond via channel (Twitter, YouTube, etc)
Domino’s (pizza) mistake

Use Technology to Manage!
Tweetdeck
CoTweet
HootSuite
More…

Let’s Connect!
ChrisKovac.com
NicholsonKovac.com
@chriskovac (twitter)
ckovac@nicholsonkovac.com
http://www.linkedin.com/in/chriskovac
MoblieLocalSocial.com

Jonathan Mast@jonathandmastBlack & Veatch
10/12/10

B2B Where to Start?
JDM
“Wisely, and slow. They stumble that run fast.” - William Shakespeare Romeo & Juliet
January 2009 Black & Veatch had no official presence.
1st priority create a social media policy.
Listen
Pick something you can do well for your organization and begin to change the culture.
Externally we picked Facebook &Youtube.
Internally our CEO begin blogging!
- 11
October 1, 2010

October 1, 2010
B&V - 2
Facebook Recruiting Fan Page
Launched September 09

February 4, 2010
B&V - 2

Next StepsOur mission: To explore strange new worlds, to seek out new life forms and new civilizations, to boldly go where no man has gone before.Star Trek
- 14
October 1, 2010
JDM

Questions?
Contact Information
Jonathan Mast Emerging Media ManagerBlack & Veatch Corporation 11401 Lamar Ave. Overland Park, KS 66211 USA Tel: (913) 458-8418 M: (913) 579-6794 mastjd@bv.comhttp://twitter.com/black_veatchhttp://www.facebook.com/BVCareershttp://twitter.com/JonathanDMasthttp://www.linkedin.com/in/jonathanmasthttp://www.facebook.com/jonathand.mast
May 5-7, 2010
- 15
JDM(1)

Shelly Kramer@shellykramerV3 Integrated Marketing
10/12/10

Influence + CrediblityHow Do I Learn + Measure - http://twitalyzer.com

Influence + CrediblityHow Do I Learn + Measure - http://twittergrader.com

Influence + CrediblityHow Do I Learn + Measure - http://tweetlevel.edelman.com/

Influence + CrediblityHow Do I Learn + Measure - http://klout.com

Influence + CrediblityHow Measure + Show Value - http://peerindex.com

Influence + CrediblityHow Do I Measure + Show Value - http://tweetreach.com

Jason Gertzen@jginkcSprint
10/12/10

How Sprint nurtures customer advocates & Social Media Ninjas
Jason Gertzen, Social Media Manager
@jginkc
Integrated Marketing Summit- Kansas City
Oct. 12, 2010

Customers expect us to meet them where they are

Sprint’s Reputation
We help customers – solve problems, increase loyalty
Influence others about what experience they – or their friends – would have with Sprint

Sprint Social Media Ninjas
Voluntary program for Sprint employees
Help monitor social networking sites, blogs
Engage with customers
Workshops to share best practices
Communicate about hot issues

The Five Basic Principles of a Ninja
Gradual
Continuity
Moderation
Self-Control and Self-Restraint
Courtesy

Many types of Sprint Social Media Ninjas
Individual employees serving as Sprint advocates
Programs, communicators within Sprint providing info to Ninjas – extending reach of their message
Social Care teams

@sprintcare“Thanks for the quick response”

“I am now part of the ‘Now Network’”

Are you ready to connect with your customers?
Jason Gertzen
Manager, Social Media
jason.gertzen@sprint.com
Follow me on Twitter @jginkc
Follow Sprint: @sprint, @sprintnews, @sprintgreennews, @sprintcare
Facebook.com/Sprint
Sprint “Buzz About Wireless” Community at community.sprint.com

Zena Weist@zenaweistH&R Block
10/12/10

Our Response Process
David Armano, Edelman 2010. Repurposed with permission by H&R Block.

Being There Before The Ask
Listening
Respond & Resolve through Conversation
Engaging through Expert Content
Building Trust
Then…
The Ask
connection + conversation + conversion

Thanks and Q&A!! @zenaweist@JonathanDMast@shellykramer@jginkc@chriskovac

Integrated Marketing Summit - KC - Social Media Panel

by Chris Kovac

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