View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Theory of Influence Second-order Influence Offline vs. Online Trade Show 1810 followers on Twitter = Influence of Nearly 12.7M Dan 1170 Followers = 16.9M How do We Find the Key Influencers? Technology Twinfluence.com
Theory of Influence 50 “followers” vs. 10k What if? Quality vs. Quantity Don’t underestimate the power of 1:1! Your friends’ friends Talk within their channel Online to Offline
NK Social Influence Model Listen Powerful Market Research Tool Strategy Engagement (Tactics) Integration ROI
Market Research Ask your audience about their social media habits Online surveys Focus groups Social media monitoring Deliver needs-based communications
Internal Communications Increase awareness internally (it’s still new) Website E-newsletters Biz Cards Email signature Intranet Signage
Public Relations A Natural Fit… Social News Release Blogging/tweeting Online Reputation Management Trade Shows Events (radio remotes) SEO-friendly Word of Mouth
What is a Social News Release (SNR)? Search engine friendly (SEO) Also journo friendly News aggregators Multi-format Audio/video/photos Embedded links Measureable Drive qualified traffic Test and Refine
Trade Shows Meet in person, continue relationship via social media Lots of opportunity Meet-ups Product demo or testimonial (video) Live blogging/tweeting Live Video (John Deere) Ask target audiences “How do you use social media”
Traditional Advertising It’s time to integrate! Promote social media profiles Twitter, Facebook, LinkedIn, YouTube, Flickr Social media messaging We want to engage with you! Drive Web and social media traffic Store signage
Measurement and ROI Web Analytics Unique visitors Page Views Time on site Referring URLs Twitter Facebook YouTube Social Media Metrics Bit.ly Followers/posts/RTs # of conversations Monitoring
Business Cases – Social Media Awareness Lead/Sales Retention/Up-sell Customer Service (CSR) Overlay Other Data (Web, Sales, SEM, Media Track ROI Integration with Marketing
Soapbox Dunbar’s Law (150) Corporate Communications Remember Engagement Best Practices It’s About Building Real Relationships Closing Thoughts Thanks!
My Influencers @garyvee @prsarahevans @jowyang @briansolis @unmarketing