Nokia coi cut


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Nokia coi cut

  1. 1. NokiaFutureMedia TestbedCall for Interest CONFIDENTIAL Nokia Internal Use Only
  2. 2. About Nokia Nokia is a global leader in mobile communications whose products have become an integral part of the lives of peoplearound the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, accessinformation, find their way or simply to speak to one another. Nokias technological and design innovations have made its brand one of the most recognized in the world. For more information, visit CONFIDENTIAL Nokia Internal Use Only
  3. 3. • Nokia’s mission is simple: Connecting People. Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly dynamic and competitive environment.• Key elements of Nokia’s strategy: Strategy Example Build a new winning mobile ecosystem Windows Phone, Apollo in partnership with Microsoft Bring the next billion online in Qt and S40-based devices, Nokia Asha developing growth markets Invest in next-generation disruptive 41-Megapixal Nokia PureView 808 technologies Increase our focus, speed, results and Release of Nokia Lumia less than a year accountability after announcement in MWC CONFIDENTIAL Nokia Internal Use Only
  4. 4. Problem StatementsConsumer devices now come equipped with more sensorsand triggers that allow us to be contextually-aware not just ofour surroundings, but also of other devices within proximity. CONFIDENTIAL Nokia Internal Use Only
  5. 5. NeedsCloud-based context-aware applications/solutions thatdemonstrate quick and seamless content-transfer andtransaction between devices (smartphone, tablets, mounted-displays, etc)1. Cloud-based services to host applications and content2. Context-aware mechanisms (Location, NFC, QR-code, Audio, etc) that act as triggers to initiate “content transfer”3. Quick and seamless “content-transfer” is done by synching data through the cloud CONFIDENTIAL Nokia Internal Use Only
  6. 6. Examples• As I approach a screen in the bus terminal showing bus arrivals, the screen can “notify” my phone to download the relevant app that would show me the route and traffic conditions to my destination.• Instead of just watching a TV show in a screen in the airport, I should be able to download/purchase that content to my phone.• I should be able to touch my phone in a mall screen directory and it will tell me where I can purchase the items in my To Do list• I should be able to shop in a grocery store using my phone as a shopping cart (tapping NFC tagged items) and take it to the counter. Tapping it into the counter screen would “unload” my cart and provide me the total amount that I need to pay Nokia Internal Use Only
  7. 7. Nokia Offerings: ngs Customer Base(Global reach & local demand)• Free Windows Phone/Metro Training• Loaner device – Nokia Lumia 800 or 610• Marketing and App-merchandising – On-device: Marketplace, App Highlights – Digital: Nokia Facebook, Twitter – Print: Newspaper editorials, advertisements – Retail stores: App Cards in Nokia Stores Payment & other infra Nokia Internal Use Only
  8. 8. Marketplace - Merchandising Slots9 July 29, 2012 Nokia Internal Use Only Nokia Confidential
  9. 9. App Highlight - Merchandising• Apps Highlights is a Nokia content discovery widget for the Nokia Windows Phones.10 July 29, 2012 Nokia Internal Use Only Nokia Confidential
  10. 10. ContactChris IsmaelDeveloper ManagerNokia SEAChris.ismael@nokia.com 7/29/2012 11 Nokia Internal Use Only