Join us at i.MATCH BizMatch for theLaunch of Microsoft Call for Proposals (CFP) - Windows Phone 7Attendees will get the opportunity to find out more about the CFP and meet Microsoft executives. Interesteddevelopers/companies can also sign up for allocated ‘stage-time’ to do a verbal pitch to the panel.Date: 13th MayTime: 6:30pmVenue: Microsoft Singapore, One Marina Boulevard, Level 22Panel: Panelist bio included at the end of email(Light refreshments will be provided)Kindly RSVP to email@example.com as seats are limited. For more information, please refer tohttp://expara.com/documents/microsoft-CFP.pdf or contact Chiah Li, Expara, T: 6323 3084CFP applicants will receive technical guidance/training from Microsoft Innovation Centre, as well as both hardware and softwareresources to support the development process.About i.MATCH BizMatchi.MATCH BizMatch is an innovative platform that facilitates collaboration opportunities between Media Content and Interactive and Digital Media (IDM) companies by introducingthem to leading industry partners.PanelistJohn Fernandes, Director, Developer and Platform EvangelismAs the Director of the Developer and Platform Evangelism team John is responsible for working with developer, ITprofessional, academic, startup, and venture capital communities in Singapore. His team leverages software as an enabler toinnovation, entrepreneurship, and the next generation, be it students, business models, or technology paradigms. John hasbeen at Microsoft for 12 years. He most recently worked at Microsofts corporate headquarters in Redmond, Washington,where he led Microsofts Local Software Economy initiative, a global effort focusing on the development and growth ofsoftware economies through partnerships with government, academic, venture capital, independent software vendors andindustry partners. He previously spent four years in the Silicon Valley launching the Microsoft Emerging Business Team. Thisorganization partners with venture capital and startup communities creating strategic business and technology alliances.Fernandes international experience includes five years in the Middle East and Africa, where he ran Microsofts efforts in theearly days of the Internet. Responsibilities included MSN, developer relations, and telecom, enterprise, and e-commerce salesover 20 countries.Chris Chin, Director, Developer MarketingChris Chin has more than 20 years of working experience in the IT and software development field. He has been in IDA, HP,IBM and even ran a startup. He is currently the Developer Marketing Director in Mobile Communications Business and wantsto convince all developers to build applications on Windows Phone.Ed Quek, Strategy LeadEd has worked in the IT Industry for 15 years and has a wide range of experience in Software Development, Consulting andMarketing.Tatiana Ameri, Marketing Program Manager, Southeast AsiaTatiana has over 6 years of marketing and marketing communications experience across corporate, start up, government andinstitutional organizations. Led marketing planning and execution of B2B and consumer campaigns, internal and externalcommunication programs, creative development, content production and localization, and events. Currently is supportingMicrosoft Mobile Communications business managing Windows Phone Programs across SEA.Chris Ismael, Developer EvangelistChris Ismael works in Microsoft as a Developer Evangelist. His work has taken him to various developer communities andspeaking engagements both in Singapore and abroad, with topics ranging from Office development and file formats,LAMP/Interop technologies, Live Services, Windows 7 development, and now Windows Phone. He also runs the Microsoftstartup program called BizSpark in Singapore. He has 6 years of experience in web development prior to working in Microsoft.Alex Goh, Web EvangelistAlex Goh is a Rich Internet Application advocate with extensive experiences on various RIA technologies such as MicrosoftSilverlight, Adobe Flex and AJAX.
Call for Proposals (CFP)i.MATCH BizMatch in collaboration with Microsoft – Windows Phone 7With the proliferation of services on the cloud devices in different form factors that consume them, Microsoft has setthe vision for “Three Screens and the Cloud”. In a nutshell, it is all about creating the best and contextualized userexperiences powered by the cloud and delivered seamlessly across different devices.As an example, you could have a mobile application that takes pictures and instantly share them with friends through acloud infrastructure. At the same time, leveraging on the computing power of the PC, you could retrieve those picturesand manipulate them in your desktop, with real-time sync across your devices. One of these devices could be yourHDTV hooked up with Xbox, where you can have a full media experience and leverage on the TV’s full resolution.Target Audience for this CFPDevelopers who are creating the following types of applications – • Applications primarily built for the upcoming Windows Phone 7 using Silverlight or XNA • Applications could range from casual games, full 3D games, utilities, etc that leverage on the phone features (Location, Sensors, Camera, etc) • These applications should ideally consume data from the Windows Azure cloud (i.e. Project Nimbus) • Applications should work on a secondary device/platform (PC, Xbox, Web) that promote compelling user experiences on those form factors such as multitouch, game controller, out-of-browser with access to local PC resources, etc.Offering from Microsoft for this CFP Microsoft is committed to supporting the developer ecosystem with a wide range of tools and technologies that are free and easy to use. These include free versions of our phone tools such as Visual Studio Express for the Windows Phone and Expression Blend 4 for the Phone. The following will also be provided for those who are set to build applications for Windows Phone 7 – • Technical guidance from the Microsoft Innovation Centre. Microsoft Singapore, through MIC, will provide expertise and technical guidance on a best-effort basis. Priority will be given to those who are creating applications that satisfy the ideal scenarios mentioned above • MIC will provide free technical training for those who are committed to build compelling Windows Phone 7 applications • MIC will provide access to phone devices (inside MIC) for testing applications. Strict prioritization and scheduling will be implemented • MIC will provide access to multi-touch monitors (inside MIC) for testing applications. Strict prioritization and scheduling will be implemented • MIC will provide books available for loan to aid in their application development
Deliverables for the CFPMicrosoft will have high expectations from developers creating applications for Windows Phone 7. We are alsocommitted to helping as much as we can so that developers will realize the vision set by Three Screens and theCloud. Here are some expectations from developers for this CFP • Proof-of-concept / Commercial / Consumer-ready applications that have a potential immediate client from any vertical • Windows Phone 7 applications should pass the requirements set by the Marketplace policies (update due end of May) • Evangelize in whatever capacity possible about the experience and the knowledge acquired in building a Windows Phone 7 application Application deadline Please submit your proposals by the deadline 30 June 2010 to firstname.lastname@example.org